the Bank of Finland governor Erkki Liikanenthe scholar graduates in the Finnish macro-economics an economist is a shortage, the Bank of Finland's board stated its position.long-term situation facing the board, according to domestic economic policy analysis and preparatory work quality.One of the macro-economics tasks is to help decision-makers to perceive different policy options to the effect.the Bank of Finland, in 2008 started the financial crisis has shown how important the economy and the financial markets understanding the functioning of the economy as a whole in terms of stability.International recruitment has eased the skills shortage.
Confirming earlier reports, the NY Times says that Google will introduce a voice-controlled digital assistant device for the home tomorrow at its developer conference in San Francisco.Part of Google s motivation here is that it sees a successful product that it believes it can improve upon and partly the move is defensive.The Alexa assistant relies on relatively structured voice commands and is often stumped by queries where it doesn t have available data or question phasing is confusing.While Amazon does have search technology A9 , it doesn t have Google s massive search index, Knowledge Graph, AI chops or its historical understanding of and ability to answer questions.Google s search assets and structured data could enable it to build a broader set of capabilities into Home.Virtual assistants offer the potential realization of the conversational search concept Google has been discussing and promoting for the past few years.
Both are designed to be primarily voice controlled - Google Home lacks buttons altogether - and to blend into most decor.Inside, there's WiFi along with a speaker and microphone array; Amazon is particularly proud of the seven microphones that give Echo its precise ears, though it's hard to imagine that Google hasn't given across-the-room pickup the same sort of consideration for its device.Unlike Echo, which is music-only, Google Home will support video streaming too: you'll be able to verbally search for a clip, movie, or TV show, and then have it beamed over to a TV with a Chromecast plugged in.Some of the spoils of that were shown off during Google Home's brief demo: answering questions that, I suspect, would've easily stumped Alexa.I enjoy Amazon's virtual assistant, but her ability to muster up solutions is rudimentary: if she can find a Wikipedia entry for it, you're usually good to go, but anything demanding a more intuitive take gets you "I'm sorry, I don't understand the question" at best.It's also data that, though Amazon could try to help you duplicate, it faces a considerable barrier with: people's inherent laziness when it comes to jumping platforms.
And despite the overflow of data available to marketers today, some still struggle with identifying who you are.In her blog post, Principal Marketing Manager for HubSpot's optimization team Pamela Vaughan defines personas as fictional, generalized representations of your ideal customers.Taryn Collins, content manager and Web editor for cloud platform Acquia, points out that personas are representations of real customers while segments are groups of actual customers that share similar traits.In a blog post, Gartner's VP of Content Publishing Heather Pemberton Levy writes that personas are built from a combination of the following data points:Demographic income, geography, level of education, age Psychographic values, opinions, interests, aspirations, attitudes, and lifestyles Ethnographic observations of customers in their daily routines Transactional historical customer relationship data, first- and third-party purchase data, post-sale services Behavioral: engagement across channels Buffer Content Crafter Kevan Lee also encourages marketers to check their site analytics for traffic trends; do some social listening to see what problems or concerns customers are talking about; conduct surveys to learn about customers' goals, values, and pain points; and collect feedback from other departments, like customer service.Once marketers obtain this information, Lee says they should stitch it together to bring the persona to life.There's no perfect number of personas one needs to create, but Levy says four to eight is typical.
Seats are limited--secure yours now Most everyone has a general understanding of the laws of attraction.It s the idea that tells us by focusing on positive or negative thoughts, a person brings positive or negative experiences into their life.We have to take attitude out of the equation, and replace it with proven marketing tactics that will get leads interested in your business.Getting out of the office is the only way to do that.While you may not win with affordability or the amount of shade provided, you can win by explaining how your product is the easiest to carry and set up when you re hauling four kids and all their stuff to the beach.To showcase this expertise, you could create videos that show the time and effort it takes to load a traditional beach umbrella into a car and then haul it to the beach versus how much easier it is with your product.
The system can process 90 million instructions per second at less than 40 watts.That means the system uses less power than Nvidia s competing Drive PX2 computer, which consumes nearly 250 watts, according to CNET s Road Show blog.The system first started shipping in September of last year, and is now widely available to the whole automotive industry.Next level computers like the BlueBox and Nvidia s Drive PX2 provide far more computing power than ADAS processors, so they can process mountains of data from a large number of sensors in real time for instant decision-making.The introduction of this computer is a major step on the road to getting self-driving cars all over the road, which could happen sooner rather than later.John Greenough, senior research analyst for BI Intelligence, has compiled a detailed report on self-driving cars that examines the major strides automakers and tech companies have made to overcome the barriers currently preventing fully autonomous cars from hitting the market.Further, the report examines global survey results showing where fully autonomous cars are highly desired.Here are some key takeaways from the report:Three barriers have been preventing fully autonomous cars from hitting the road: 1 high technological component prices; 2 varying degrees of consumer trust in the technology; and 3 relatively nonexistent regulations.California's regulations stipulate that a fully autonomous car must have a driver behind the wheel at all times, discouraging Google's and Uber's idea of a driverless taxi system.In full, the report:Examines consumer trust in fully autonomous vehiclesIdentifies technological advancements that have been made in the industryAnalyzes the cost of fully autonomous technology and identifies how cost is being reducedExplains the current regulations surrounding fully autonomous carsTo get your copy of this invaluable guide, choose one of these options:Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of the emerging world of self-driving cars.
As the rumours predicted, Google used the opening presentation of its annual developer conference, I/O, to reveal a new personal assistant aimed at the home.Called Google Home and voice-activated with the entire power of Google s search engine built into it, Home is set to launch later this year.The device connects to your home WiFi network and can also sync with Chromecast devices, meaning it can control TVs as well as other connected devices including speakers and smart appliances.The device has a striking similarity function-wise to Amazon s Echo, which launched last year – something even Google CEO Sundar Pichai referenced when announcing the device.At the heart of Home is the updated and supposedly more intelligent Google app software and the new Google Assistant.This is said to be better at understanding context and able to offer better proactive suggestions to users as a result.
Ali Saadetdin and Timur Top break Goforen Tampere-premises. Picture: ANNA MARI TOLONEN Information Systems Developer transparent board work brought the Golden Gavel Award. Members: Sami Somero Plenware founder, business angels, of Niko Sipilä staff elected from among the members of the Board, Chief Financial Officer Petteri Venola Goforen, Timur Top Goforen Goforen founded in 2001, was initially an informal board work. Saadetdin was the first member from outside the Board of Directors Goforen. That's the way we get more insights, knowledge and understanding. Our values have been in that order at least ten years, says the tip.
Pinterest aired its first ever TV ad on Monday.The spot ran on Channel 4, the UK TV commercial broadcaster.Created by ad agency Stinkdigital and brokered by media agency MediaCom, the commercial forms part of a seven-month campaign that will pick up lines from the shows the ads ais around in the creative.Monday's short ad used a line from "Eating Well with Hemsley Hemsley," about a "one pot meal," and showed viewers how they can use Pinterest to search for recipe ideas.Overall, the TV, outdoor, and digital campaign will include more than 100 different creative executions.Pinterest cofounder Evan Sharp told Business Insider in April that the aim of the campaign is to build on the relatively high awareness of the Pinterest brand and convert that into a great level of understanding about what the platform can actually be used for."What's different about Pinterest is that it's not a social service," Sharp said."It's not really about sharing with friends at all.It's a personal service.What do I want to do in my life?"NOW WATCH: We dare you to oversleep with Dwayne The Rock Johnson s new motivational alarm clock appLoading video...
Measuring beyond surface metricsTraditional content marketing performance data is limited in its depiction of valuable user engagement.Demonstrating valuable ROI return on investment means marketers must measure beyond conventional vanity metrics to better understand if, why and how the content is providing emotional value.The takeaway: To measure digital emotion, focus on metrics that show the impact the content is having on the viewer.Synthesizing the viewer and the content in this way lays the groundwork for a unique emotional experience that standard linear video is simply unable to deliver.This interactive dynamic also helps marketers pinpoint opportunities for improving their strategy, helping to identify specific areas for increased investment.About The AuthorErika Trautman, founder of Rapt Media is passionate about the evolution of online storytelling.
They re startups hoping to win investments from HPE s venture capital arm.Putting money into startups is a way for the company to contend with new technologies from rivals like Amazon.com Inc. and Google.Every quarter she hosts Coffee With Meg gatherings, listens to presentations from startups, asks pointed questions, and helps decide who will get the company s money.Whitman s VC push comes after witnessing huge writedowns that cost the company more than $15 billion early in her tenure.Also in 2012, it said it would write down about $8 billion after purchasing Electronic Data Systems four years earlier.In November, HP underwent a massive corporate split from what s now called HP Inc., which sells computers and printers.The purpose of this is for us to actually be in the market all the time, understanding the emerging technologies, he said.Corporate venture capital is nothing new; Google and Intel Corp. both have investment arms.Ananth said the group is also looking at possibly expanding internationally and getting into new fields such as artificial intelligence.Already, HPE is seeing gains from its investments.
He wrote on his website: "This summer, my recommended reading list has a good dose of books with science and math at their core.Seveneves by Neal StephensonCredit: Neal StephensonLuckily for most, the first book on the list isn't lines and lines of code or an in-depth look at difficult maths problems - it's an interesting-looking science-fiction novel.The Vital Question by Nick LaneCredit: AmazonWell, The Telegraph's book critics certainly think this is one you should pick up - they gave it four stars.Even if the details of Nick s work turn out to be wrong, I suspect his focus on energy will be seen as an important contribution to our understanding of where we come from."Today, of course, Japan is intensely interesting to anyone who follows global economics.Those questions are at the heart of this series of dialogues between Ryoichi, an economist who died in 2013, and his son Hiroshi, founder of the Internet company Rakuten.
From science fiction to economics, entrepreneurism to human history, it's a solid batch of choices, with something to keep all minds occupied during a beach break or long flight.Five thousand years later and their progeny form seven distinct races and they must journey to an alien: Earth.People figure out that in two years a cataclysmic meteor shower will wipe out all life on Earth, so the world unites on a plan to keep humanity going by launching as many spacecraft as possible into orbit.Even if the details of Nick s work turn out to be wrong, I suspect his focus on energy will be seen as an important contribution to our understanding of where we come from."As founder and CEO of Rakuten, one of the world's largest Internet companies, author Hiroshi Mikitani brings an entrepreneur's perspective to bear on the country's economic stagnation.Today, of course, Japan is intensely interesting to anyone who follows global economics.
Apple s software can really bug ya—last week we discussed a bug that wiped out some users iTunes libraries, and this week Apple dropped iTunes 12.4 to clean up the interface and hopefully increase understanding of just how to manage your collection across iTunes on your Mac, your iCloud Music Library, and Apple Music.Glenn and Susie are joined by Kirk McElhearn, one of the world s foremost experts in how the heck a person can use iTunes without tearing all their hair out, to explain what s changed—and what still really needs to be fixed.Elsewhere, we come to bury CurrentC, not to praise it—although we re really into mobile payments now, thanks, especially after the rollout of those poky chip-reading point-of-sale systems.And Gboard leaked some chicken and noodles.Show notesApple Pay s retailer-backed rival CurrentC may never launch by Caitlin McGarryWhy Apple Pay and other mobile wallets beat chip cards by Brian X. Chen for the New York TimesTwitter is on the right track with this rumored change to its 140-character limit by Caitlin McGarryGoogle s new Spaces app is for group sharing across Android, web, and iOS by Derek WalterGoogle s Gboard doesn t send your keystrokes, but it does leak chicken and noodles by Glenn FleishmaniTunes update coming to address file deletion reports by Nick MediatiTalk to us!Or you can point your favorite podcast-savvy RSS reader at: http://feeds.soundcloud.com/users/58576458-macworld/tracksTo find previous episodes, visit Macworld s podcast page or our home on Soundcloud.
Waverly LabsNot understanding another language is one of the single greatest barriers we have in communicating to the global community.While translation apps have clearly come a long way they still feel like barriers to a fluid conversation.Well now a company claims to have built an earpiece that removes that barrier by translating another language in real-time.Waverly LabsIt s called the Pilot and it s being developed by Waverly Labs, a small startup with a very specific aim in mind.Sadly Waverly Labs isn t sharing much more than that at the moment, while some tech demos certainly seem to show that the product works it s in the real-world where it will be judged.If anyone has had to experience the awkwardness of trying to use a translation app to talk to someone then the potential relief that Pilot could bring is enormous.
Understanding them doesn t necessarily mean we can overcome them, but we can be more aware of the effects and—more importantly—try to avoid lacking sleep at all.Knowing how being tired can affect your choices means you can prepare in advance by taking a nap before a social event or managing your schedule while traveling to make sure you get plenty of sleep.This list can be a life saver when I m feeling tired and don t really know what I want to cook.The results have been consistent across swimming, tennis, basketball and football.She s the co-founder of Melbourne startup Hello Code, an iOS developer, and a writer.If you liked this post, check out Productive Habits, a four-week email course to help you build habits for working smarter, not harder.
To learn more and subscribe, please click here.Typically, users pay a lot of attention to apps right after they download them, but that engagement falls off a cliff after the first day.To change this, app marketers need to properly employ push notifications by personalizing them for their customers.In fact, a recent study by Localytics revealed that 52% of users find these messages annoying.Another issue is the sheer volume of apps out there in the app stores.Cutting through the noise of an overcrowded app market is critical for any app developer looking to build a viable user base.US app-install ad revenue will grow to over $7 billion by year-end 2020, according to BI Intelligence estimates.Mobile app install advertisers have traditionally invested heavily in display and interstitial ads, but are moving to mobile video and native install formats.86% of developers currently use in-feed video app-install ads, and video ads are seen as the most effective app-install format.As formats like video rise in popularity, older formats are losing their appeal for install campaigns.New approaches, including deep linking and app streaming, are more contextualized and interactive than older ad formats.In full, the report:Forecasts app-install ad spending in the US through 2020.Explores which app-install ad formats developers believe are most effective.Discusses what the most popular platforms and ad networks are doing to attract ad spending.Investigates new tools for marketing apps, including deep linking and app streaming.To get your copy of this invaluable guide to the IoT universe, choose one of these options:Subscribe to an ALL-ACCESS Membership with BI Intelligence and gain immediate access to this report AND over 100 other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of the fast-moving world of the IoT.
To learn more and subscribe, please click here.Two of the biggest names in the smart home market are joining forces.Smart home device manufacturer WeMo has announced that it is now taking part in the Works with Nest program, which means WeMo devices will now be able to work with the Nest thermostat, reports Tech Hive.The Belkin-owned WeMo creates several smart home devices such as switches, lights, cameras, and appliances.If the user is not home, then the thermostat places itself into "away" mode to save energy.With this new integration, WeMo devices in the smart home would also shut down whenever the Nest thermostat places itself into away mode, and then turn back on when the Nest thermostat senses that the user has returned home.Quirky's announcement that it was filing chapter 11 bankruptcy — and selling off its smart home business, Wink — highlights this well.At its current state, the smart home market is stuck in the 'chasm' of the technology adoption curve, in which it is struggling to surpass the early-adopter phase and move to the mass-market phase of adoption.There are many barriers preventing mass-market smart home adoption: high device prices, limited consumer demand and long device replacement cycles.Multiple smart home devices within a single home form the basis of a smart home ecosystem.Currently, the US smart home market as a whole is in the "chasm" of the tech adoption curve.Currently, there are many networks, standards, and devices being used to connect the smart home, creating interoperability problems and making it confusing for the consumer to set up and control multiple devices.But however you decide to acquire this report, you ve given yourself a powerful advantage in your understanding of the smart home market.
By default, the navigation drawer is now also always at the top of the screen and notifications show up at the bottom — putting the information at the center.Thanks to the new Complications API, watch face developers will now be able to use a unified API to include data from other applications on their watch faces.Now, when your watch buzzes, you will see the message full screen and you can interact with it right away and if you don t, you ll see the person s avatar on the watch face the next time you wake the watch to remind you of the incoming message .People want their watch to be a great coach, Singleton told me.To do this, Android Wear now has a better understanding of what you re doing, thanks to the new Fit Platform Activity Recognition API, which can tell whether you are walking, running or cycling, for example.That s useful, but the main benefit here in the short run is for iPhone users, given that most Wear apps previously depended on the phone for their full functionality and that the differences between Android and iOS often made this an issue.
Wheeler made the comments on stage in a Q with C-SPAN Senior Executive Producer Peter Slen, who asked about Wheeler's TV service.Wheeler may be a rarity, as Comcast routinely posts some of the worst customer satisfaction scores in the lowest-rated industry measured by the American Customer Satisfaction Index ACSI .NCTA CEO Michael Powell blasted Wheeler's FCC in a speech at the conference Monday, saying the agency has unleashed a "relentless regulatory assault" on the cable industry without provocation and "without any compelling evidence of harm to consumers or competitors."Powell had criticized a Wheeler proposal designed to make it easier for consumers to watch cable TV channels without renting set-top boxes from cable providers."Those who did not want things to change used government to maintain the status quo to the detriment of consumers, and so the philosophy that I developed coming out of the NCTA is that the job of government is to promote competition and to let consumers enjoy the benefits of that—with the full understanding that those who are the incumbents never like change," Wheeler said today.Wheeler pointed out that he isn't always trying to impose more regulations on cable companies.