The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines.Here are four strategies you can use to bring in organic search traffic and increase your ranking on Google.Content marketing was once considered a dying art, but now it s the driving force for every company in every industry.You should aim for keywords that offer enough visibility without being too competitive.Images are vital for breaking up the monotony of a string of paragraphs.You also need to use a featured image ito make your content stand out in a list.
And lastly, all the code enhancements mean that pesky "Android is starting" post-update screen, in which all of your third-party apps have to be optimised before launching the OS, will be gone forever.Also, you'll be able to double-tap the Recents button from anywhere to switch over to your last-used app, making multitasking easier and faster than ever.Additionally, Android TV will get a new picture-in-picture mode in Android N, letting you continue to watch video in a small pane while, say, browsing the Play Store or accessing other apps and info.For example, the new system-wide ability to reply directly to messaging notifications in-line means you don't have to pop into an app to send a quick response.You'll also see the top five most-used icons up top thanks to some slick streamlining of the notifications bar, although you can pull down to find the rest.Android N can also trim down your data usage, thanks to a data saver function that nudges your apps to cut down on wasteful cellular data use.
Forget about buying a new car or tearing out your car's dashboard.Let me be almost recklessly honest: I allow my Android phone to distract me while driving.It s not officially called that—it s still just Android Auto —but Google used that phrasing during my demo, and asked that I make an explicit distinction between Android Auto on phone screens, and Android Auto on dashboard screens.There s a back and home button on the bottom of the screen, a button to engage voice control, and a hamburger menu in the upper left-hand corner of the interface.Google says it will soon bring hotwording to Android Auto so that you can issue commands with a simple OK Google prompt rather than tapping on an icon to get started.Android Auto, now with WazeOne of the best things about Android Auto on your phone screen is that all the applications already supported by the platform will work—this includes Spotify, Pocket Casts, and Waze, for which Google announced compatibility at its I/O keynote.
Try these cheeky codes.Paradox InteractiveDiplomacy and exploration are a huge part of the Stellaris experience.Paradox Interactive's real-time strategy sci-fi opus follows the basic tenets of the 4X structure: expand, explore, exploit and exterminate.However, your first few hours spent nursing your civilisation will focus more on politics and resource-gathering than on all-out skirmishes.Stellaris Console Commands list and guideai – Toggles enemy AI on or offcash amount – Adds 5,000 cash by default or specified amountcontact – Toggles contact with other empires on or offcontrol planet ID – Instantly occupy planet if not at war with colonydamage amount – Selected ship takes specified damage amountdemocratic election – Start an electiondeposits – Toggle deposit visibility on or offengineering amount - Adds 5,000 engineering by default or specified amountfast forward value – Jumps forward in-game days by specified valuefinish research – Instantly finishes any active researchftl – enables/disables unlimited FTL travelhuman ai – Toggles AI for human empires on and offinfluence amount - Adds 5,000 influence by default or specified amountinstant build – Instantly finish building active upgrades, ships, stations and buildingsinvincible – God modekill country country ID – Instantly kills entire countryminerals amount - Adds 5,000 minerals by default or specified amountpeace on player country ID – Selected country offers peace to playerphysics amount – Adds 5,000 physics by default or specified amountplanet happiness amount – Selected planet given happiness buffpopulate – Selected planet reaches maximum populationresearch technologies – Instantly finishes any active technology researchresource resource type amount – Adds 5000 to specified resource by default or specified amountskills amount – Adds specified amount of skill to all player leaderssociety amount – Adds 5000 to society by default or specified amountsurvey – Surveys all planetswar on player country ID – Selected country declares war on playerThe 'planet resource' code allows players to gather materials quickly for a specific location.Stellaris Planet Resource Console CommandsThe 'planet resource' command fills random tiles on a selected planet with a definable resource.
Because the most effective marketers are using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel.A customer-centric editorial calendar is a dynamic content calendar that responds to the diverse experiences customers have on your website and can:Provide cross-functional visibility into content productionSupport a platform for customer journey mappingCreate visuals for the progressive content storyGarner actionable insights for improvement and iteration5 Steps to Building Customer-Focused Editorial CalendarThe PrerequisitesBefore you get started on the actual execution of an editorial calendar, there s a couple boxes you need to check.So, we re going to assume that before you start the next five steps, you ve already:Defined your target personas and audienceAligned internally on unified, clear company messagingEstablished a benchmark for content performance based on metrics Step 1: Determine Persona-Based Content ThemesIt makes sense that when you re creating a customer-centric calendar, you should start planning by thinking about… your customer.Depending on your team s size and capacity, I d pick no more than 5-10 themes for a given month.You can definitely have themes that exist for multiple months in a row, but try to have different themes for each month, playing around with the lower priority themes.If you re looking to continue your editorial calendar education, check out some of our top-performing posts.
And though expanding our knowledge of the subatomic realm remains her main focus, she s acutely aware that she is now a high-visibility role model for women around the world.The range of issues I have to deal with is much broader than before and includes scientific strategy and planning, budget, personnel aspects, relations with a large variety of stakeholders, etc.There is the question of the lack of role models, and there is the question of making workplaces more family friendly.We need to enable parents, men or women, to take breaks to raise families and we need to support parents with infrastructure and facilities.What are your goals for CERN during this period?CERN recently signed a set of agreements with the U.S. outlining U.S. participation in the upgrade of the LHC and CERN participation in neutrino projects at Fermilab in the U.S.
Beyond creating content and impressive brand designs, the overall purpose of a blog, especially if you re looking to turn it into a profitable business is to build traffic, overall online visibility and become profitable in the process.If the ultimate goal for you is to build a successful blog, then you ll need to constantly reinvent yourself, while applying the right strategies and connecting with experts in your niche.Before creating content, it s important to consider the value it adds to your readers.According to Hubspot, this requires awakening your journalistic tendencies for better content marketing results and visibility.Go the Extra Mile: Incorporate Podcasts, Guest Post, Host Webinars & VideosIn this present day, people are hungry for different versions of content.Melyssa Griffin has done a great job by creating a community around her brand and building a thriving six figure business.
New billing suite aims to unify the entire billing process, no matter what business model is in useNetSuite has detailed a new unified billing system for customers that will work with any business model, whether its product-based, time, service, subscription, usage or any combination of these.SuiteBilling, as its known, unifies both the billing and revenue recognition processes, giving customers more control and visibility from multiple sales channels.And to make matters worse, companies operating hybrid business models that contain a mix of different offerings, packaging and pricing bundles, are also emerging.So as the billing process becomes more complex, the challenge for businesses is to maximise their revenues by allowing firms to price their products in new and innovative ways.Last month it announced a new Benelux region headquarters in Amsterdam as part of its ongoing expansion in Europe.The company is also in the midst of having to deal with the implications of the new Privacy Shield data sharing agreement between the United States and European Union, which failed to gain the public backing of a key European data protection group.
In place of the amorphous yellow blobs, Android users now have emoji characters that look more like what s available in Apple, and come in a variety of skin tones.AndroidThis is so obvious we re not sure why it doesn t exist already, but in Android N you ll be able to reply to text message notifications directly, the instant they pop up on screen.Responding to notifications on the fly, instead of firing up or switching over to your messaging app, saves you time and taps.Because they re arguably the most useful two keystrokes ever, letting you switch back and forth between windows swiftly and seamlessly.Long-pressing a notification when it pops up lets you adjust the visibility of notifications from that app by muting them or blocking them entirely.GoogleOpen your phone s recent apps screen, and chances are you ll be met with an overwhelming stack of application cards this is true on Android and iOS .
Facebook Live videos are here to stay, and while it s easy enough to see the latest Live videos from news organisations like Huff Post or Buzzfeed it s surprisingly hard to see what the public are using it for.Well to help encourage your discovery of Facebook Live the company has launched an interactive map that shows all the Live videos that are going on that second.The feature can be found just under the Apps tab and brings up a huge global map.You can hover on blue dots to see the videos, zoom into specific countries and even see where people are watching a video by holding your cursor over the video.FacebookThe new feature is a major update for increasing the visibility of Facebook Live content.Previously users would only be able to see Facebook Live videos from friends or videos that were particularly trending on Facebook s News section.
Twitter, like Facebook, adds old-school elements to its mobile ad networkMay 19, 2016 by Tim PetersonTwitter is bringing its Twitter Audience Platform mobile ad network to the worldwide web and adding IAB-standardized ads to its portfolio.Taykey launches a free online trend-watcherMay 19, 2016 by Barry LevineCalled Trend Pulse, it shows trends in four categories, changed daily.How to increase sales through broadcast messagingMay 19, 2016 by Daniel FaggellaLooking to gain more profits from your email list?Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:Online Marketing News From Around The Web:AnalyticsImprove Your Web Analytics Data Quality, www.blastam.comLeveraging the Power of Predictive Analytics to Control Churn, www.cmswire.comBlogs & Blogging14 Tools for Bloggers, www.socialmediaexaminer.comBusiness IssuesAlphabet CEO Larry Page defends Android s use of Java APIs in court, techcrunch.comGoogle s CEO sums up his AI vision: Hi., www.cnet.comMicrosoft has its own Bing Assistant bot in the works, www.zdnet.comContent Marketing3 Steps to Creating Content Audiences Love and Share, www.socialbakers.com9 Content Marketing Gems Hidden Within Game of Thrones, www.komarketingassociates.comContent Syndication 101, www.copypress.comHow Journalists Help Build a Strong Content Marketing Foundation, www.convinceandconvert.comHow to Think Mobile-First for Your Content Marketing Strategy, www.verticalmeasures.comSupercharge Your Sales Funnel Velocity With Content, www.convinceandconvert.comCopywriting, Design & UsabilityDomainingThe .blog Domain Extension Is Now Open to Registrars, wptavern.comE-CommerceAmazon Plans More Stores, Bulked-Up Prime Services, Wall Street JournaleBay Valet Program Lists, Sells and Ships Products for You, smallbiztrends.comGoogle s Secret Weapon Against Amazon Echo?Just Being Google, www.fastcodesign.comTop 500 spotlight: How meal-kit e-retailers are redefining food shopping, www.internetretailer.comWhat Leads Consumers to Shop for Groceries Digitally?, www.emarketer.comEmail MarketingDesign Tips: Creating an Email Template, www.verticalresponse.comEmails we love: The nonprofit edition, myemma.comHow to Boost Email Marketing with Customer Match Gmail Ads, www.clixmarketing.comGeneral Internet Marketing3 Attributes of a Successful Digital Marketing Strategy, www.toprankblog.com5 tips on branding, yoast.comHow Real-Time Marketing Changes the Game, www.marketingprofs.comThe Influencer Perspective On Cross-Channel Marketing, adexchanger.comThe Top 3 Tools to Create Your Marketing Presentation, www.ducttapemarketing.comInternet Marketing IndustryFull Circle Insights Launches Campaign Attribution, www.prnewswire.comAdobe Launches Spark: Visual Storytelling Apps for Everyone, spark.adobe.comCriteo Helps Marketers Boost Incremental Sales with Dynamic Email Retargeting, www.criteo.comRapt Media Survey Reveals Personalization Drives Content Discovery, www.businesswire.comSwirl s New Mobile Presence Management and Marketing Platform Helps Brick and Mortar Retailers Better Compete with Amazon, www.swirl.comMarTechMobile/Local MarketingApp Customer Retention Spring 2016 Report, blog.appboy.comFamily Library For Google Play Purchases Is Official, App Purchases Will Be Shared Among Up To Six Family Members Starting July 2nd, www.androidpolice.comHow to Gain Visibility in the App Store, www.searchenginejournal.comMobile App Install Ads Score Big via Facebook Audience Network Report , www.adweek.comMobile App Users See Ads from Morning to Night, www.emarketer.comMobile networks have taken another hit in the fight to regulate apps like WhatsApp in Africa, qz.comYahoo Esports Expands Mobile Offering with iPhone Launch, yahoo.tumblr.comSocial MediaAdding Video to Carousel Ads, blog.business.instagram.comBeating Facebook s Algorithm – and More Facebook Ad Tips, www.amyporterfield.comConfessions of a Snapchat influencer: What seems like overnight success usually wasn t, digiday.comCreating Facebook Lookalike Audiences with Behavior Targeting, www.practicalecommerce.comDrive more scale for your performance campaigns with Twitter, www.Twitter.comFacebook s Power Editor Getting Upgraded Over the Weekend, www.adweek.comInstagram s Banned Hashtags Reveal Moderation Challenges, www.adweek.comLinkedIn 2012 Data Breach May Have Hit Over 100 Million, www.wsj.comSnapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App, www.adweek.comSnapchat Plans to Take the Algorithm Route for Content Feed, www.martechadvisor.comWhy Your Brand Doesn t Need Anyone To Participate In Anything, www.fastcocreate.comVideoAbout The AuthorAmy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land.
To test its Sea Wasp technology, Saab has partnered with the Combating Terrorism Technical Support Office.The U.S. Navy Explosive Ordnance Divers Group 2, the FBI Counter-IED Section, and the South Carolina Law Enforcement Division s Counter-Terrorist Operations Maritime Response Unit will all be testing the Sea Wasp over the next 10 to 12 months.And since the Sea Wasp can dispose of IEDs while being operated by two people at a remote site, it creates a safe distance that reduces risk to personnel.And it has been specifically designed to handle the challenging conditions human EOD divers routinely face.Sea Wasp can help protect civilians near marinas, jetties, harbors and docks as well those out in open water.The sensor suite also enables them to work effectively in areas underwater where there is limited visibility.
Kim Kardashian, Katy Perry, Nicki Minaj, Chelsea Handler, Taylor Swift, The Rock, BJ Novak - the list goes on and on.Is Hollywood disrupting mobile distribution, and ultimately the application of Silicon Valley s emerging technology?But it s important to know, before they stamped Kim Kardashian s brand on the game, Glu Mobile ironed out all the kinks to the addictive game loop with Stardom Hollywood.What these numbers are pointing to, reports The Mary Sue a guide to gaming for geek girls , is an underserved market for games specifically geared toward women.The popular email newsletter rallied its readership of Skim bassadors because of its wit and daily digest on current events, building and serving its loyal subscribers as the publication s first priority.Without a doubt, branded content gives mobile apps more visibility, which increases user acquisition.
CEO Briefing: Sailpoint's CEO reveals what he thinks should be the first question on every CISO's mind and shares what he believes are the biggest cyber security market driversSailpoint CEO Mark McClain answers CBR's questions and reveals his top five issues in cybersecurity Identity Management.unintended consequences, too much focus on following the letter of the law and too little focus on achieving the true objective, etc.Insisting on this level of clarity would go a long way toward controlling the "breach" problems we see in the industry.The dissolution of the traditional perimeter: The traditional network perimeter is rapidly vanishing, thanks to the increasingly complex relationships between people and data.In many of these cases, a legitimate identity is knowingly or unknowingly hijacked for illicit purposes.By going around IT to deploy new technologies, organisations not only have limited visibility into what data exists and where, but also who can access that data and how to govern that access.
ASO isn t a set-it-and-forget-it practice.In part 3 of this 9-part masterclass, we ll dispel common myths that keep you from establishing the kind of baked-in routine necessary to keep your apps rising up the charts.Register here for free.App Store Optimization is a fine strategy for raising your app s visibility in the marketplace, but not every company has nailed down the exact science of it all.What worked in one situation won t necessarily work in another; what s more, with new trends emerging every year, those seemingly reliable practices may have become outdated and inefficient.In Part 3 of this six-part masterclass series, we ll be doing some much-needed busting of myths plaguing app store optimization.Letting you know which app store optimization tactics are sound and which ones are just incoherent noise.One of the most popular misconceptions of app store optimization revolves around the utilization of keywords.You need to move beyond the basics of app store optimization and graduate to the advanced stuff if you want to make any meaningful headway in the iOS and Google Play app stores.In addition to clearing up the fables of app store optimization, we ll also spend time instructing you on how to make app store optimization a realistic and regular routine, with the tools and tips necessary to raise your app s visibility.ASO isn t a one-time thing; you have to be committed to it to get the results that you want.
Cheetah Mobile, a Chinese mobile Android-app developer, is down 12% in Friday's trading day after a brutal week that saw the company's stock price fall 30%.The stock fell on slower than expected revenue and user growth as expenses and the cost of revenues climbed.It also guided Q2 revenue estimates lower than Wall Street analysts expected.Sheng Fu, Cheetah Mobile's CEO, said:Our analysis suggests that there are three key reasons for the weakness in our expected mobile revenues growth, which is a key driver of our overall growth: 1 a decline in eCPMs from some of our third-party advertising platform partners in the international markets; 2 slower than expected progress in expanding our direct sales force; and 3 longer than expected time for us to execute our content product strategy.And so the downgrades came from across Wall Street.We cut FY16-17 earnings by 69-70%," Macquarie said in a note following the announcement.This a rough turnaround for Cheetah.In February, Alecto Research released a massive report saying that its products, mostly cleanup and system-optimizer apps, don't actually work.There are also concerns over data security.The Chinese government, according to sources, accesses its companies' data for internal security, economic competitiveness or other purposes.However, U.S. government officials in national security and intelligence agencies are highly aware of surveillance and hacking both inside and outside China, presumably coming from actors affiliated with the Chinese state.Cheetah has yet to respond to Business Insider's requests for comment.NOW WATCH: Steve Harvey makes fun of his Miss Universe gaffe in T-Mobile Super Bowl adLoading video...
However, as the web has grown, it s increasingly unusable.Efforts have been made to develop something called the semantic web, but much of that discussion has been technical and hierarchical and focused on taxonomies vs. ontologies and not on practical uses.The implications of this reality for marketers and anyone who produces web content are enormous.The impact of improved findability through categorization could have a substantial effect, particularly for small businesses with limited resources to dedicate to current search visibility.and Altavista became less useful as content proliferated, but replacing that visual directory with one based on categorization and taxonomy makes more sense than ever.Proposed: the web needs a subject-based taxonomy infrastructure much like the Dewey Decimal system, administered by the Internet Corporation for Assigned Names and Numbers ICANN .
Google announced that you can now group together multiple properties within the Google Search Console, so you can get aggregate data in the Search Analytics report.And since each property had to be added individually — such as the HTTP vs. HTTPS version of your site or the WWW vs. the non-WWW version, your apps and so on — there was no quick way to get a snapshot of the whole site in one report.With Google Search Console Sets, you can now create sets of and then see all the Search Analytics data for that one set in one single report.Google wrote:Mobile app, mobile website, desktop website — how do you track their combined visibility in search?Search Console is introducing the concept of property sets, which let you combine multiple properties both apps and sites into a single group to monitor the overall clicks and impressions in search within a single report.Keep in mind, you probably do want to spend time not just looking at your sets but also individual properties to properly debug issues and do more detailed reporting.
After all, getting in front of your customers when, where and how they want to interact with your brand is a leading concept behind inbound marketing.Simply put, if you re not getting in front of your audience when your audience is trying to find you, you are in trouble — especially on a local level, where multiple competitors compete within close proximity.You can create great content all you want, but if your audience isn t searching on those terms, or if they are uninterested in that content, time and energy spent on producing the material will not render increases in positioning.Great content that your audience is seeking, on the other hand, can help secure visibility for highly searched keywords, generate linkable content, increase new visitors to the site and help boost rankings.Following are four often-overlooked strategies for obtaining insight into what your audience is searching on and interested in:Researching competitors.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
Repository management vendor JFrog has hopped into the container and binary scanning market with the launch of Xray.While container technology has taken the market by storm over the last year, there has been a growing awareness of the lack of visibility into the components of containers.He scotched any suggestion it had been rushed into announcing Xray, saying it was always going to be the marquee launch at its swampUP customer event in Napa Valley this week.While it could be used in conjunction with other platforms, he argued that access to Artifactory's metadata meant a unique potential for analysis.The launch also represents a tie-up with German-based notification vendor VersionEye.It's another product that will be included in our enterprise solution."
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