I cannot believe how many websites I m finding for businesses that do not work properly on mobile devices!Major news organizations, attorneys and even Apple s own website that introduces people to their new 7 Plus iPhone requires a magnifying glass to read the text even on one of the biggest phones in the world with one of the largest display screens.There is also a side scroll bug on the Apple website that prevents the entire top navigation menu from being displayed properly in vertical mode requiring users to flip to horizontal to even see the selections.In other words, your website needs to be responsive.No matter whether a visitor to your website is browsing on a laptop, iPad or a phone it simply needs to work.Scott Web Media specialists can redesign your website so that it is responsive to all devices.
The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines.Here are four strategies you can use to bring in organic search traffic and increase your ranking on Google.Content marketing was once considered a dying art, but now it s the driving force for every company in every industry.You should aim for keywords that offer enough visibility without being too competitive.Images are vital for breaking up the monotony of a string of paragraphs.You also need to use a featured image ito make your content stand out in a list.
Google announced on Google that they ve added a new filter to the Search Analytics report within Google Search Console to let you filter those reports by AMP pages.Now you can see how people discovered your AMP pages within the mobile search results.The feature aims at answering the question, Which queries lead to my AMP pages being shown in the mobile search results?Select AMP from that list.It will then allow you to compare how the AMP metrics compete against other search results links.Here is a screen shot:In January, Google added AMP error reports to the Google Search Console that helped webmasters debug implementation errors of their AMP pages.
Courts in the US have consistently held that search engines have almost total discretion over the content on their pages and ranking algorithms under the First Amendment of the US Constitution.However, a court in Florida has now allowed a case against Google to proceed, in which the search engine manually removed links it categorized as pure spam and in violation of quality guidelines.According to the facts laid out in court documents, in 2014 e-ventures was notified by Google that 231 websites owned by e-ventures were being manually removed by Google from all of Google s search results because they had been identified as pure spam.'The plaintiff argues its sites were not spam, that Google delisted it erroneously and that it has suffered irreparable harm as a result.The factual essence of those claims is that Google capriciously removed plaintiff s sites in violation of its own policies and sought to use delisting as a tool to force plaintiff to buy AdWords.But the ruling is noteworthy because it seems to fly in the face of established legal precedent.
But what happens after you ve earned yourself a top spot in Google search results pages?Contrary to popular belief, ranking for particular keywords is only half the battle.Optimizing the layout of your site will reduce bounce rates and increase the likelihood of your visitors engaging with your content.However, even if you can t get it that low, consider that every second you shave off of your page load time reduces page abandonment.If you re still having issues with your loading speed, then you can also try out a tool called Google PageSpeed Insights, which will help identify the specific issues slowing down your website load time and suggest ways to fix them.Don t overdo it by adding a plethora of links to your existing article content.
Image copyrightGoogle has appealed to France's highest court after the country's data watchdog ordered it to delete some of its search results globally.But Google said the ruling could lead to abuse by "less open and democratic" countries.It gives people the right to have results linked to their name removed from search websites, if they "appear to be inadequate" or "irrelevant".Google said it had reviewed almost 1.5 million requests, of which about 40% resulted in the removal of a search result.It has pointed out it is relatively simple for Europeans to access international versions of Google and find the deleted results.Google has argued that a French authority such as the CNIL should not "impose measures outside of the nation's borders".
Applying the 'right to be forgotten' only to searches on sites aimed at European users should be enough, said GoogleGoogle warns when search results may have been delisted as a result of a 2014 ruling by the Court of Justie of the European Union.Google is appealing a fine from the French data protection authority for failing to implement the so-called right to be forgotten as ordered.In a 2015 order, the French National Commission on Computing and Liberty CNIL took a very broad approach to how companies should hide such results, saying the delisting should apply to searches on all Google properties worldwide, not just to EU domains.Google, on the other hand, took a narrower view, removing results from searches performed on its European domains, including google.co.uk and google.fr, but not from its main site, google.com, even though it is accessible from within the EU.CNIL, though, wants them hidden from all searchers, everywhere, a policy Google's global general counsel Kent Walker criticized in an opinion column published in the French newspaper Le Monde on Thursday and republished in English on the company's public policy blog."But if French law applies globally, how long will it be until other countries - perhaps less open and democratic -- start demanding that their laws regulating information likewise have global reach?"
Photograph: Emmanuel Dunand/AFP/Getty ImagesGoogle is appealing to France s highest court over a legal ruling that could force it to censor its search results worldwide.That right requires Google to remove links to pages that appear to be inadequate, irrelevant or no longer relevant or excessive … in the light of the time that had elapsed , in the words of the European court of justice s ruling from 2014.Since March, if a search term has been removed – and across Europe, the company has delisted about 600,000 results in response to requests – the company has ensured it can t be seen by anyone in an EU country, regardless of which version of Google they search on.So if Google detects a user is in Britain, they won t be able to see removed results even if they go to Google.com.As a matter of both law and principle, we disagree with this demand, he said.In an infographic the body released in March, for instance, it points out that a hypothetical Mr Complainant could ask for an old dating profile to be removed from searches for his name: that would prevent a misunderstanding with his French fiancee or Portuguese cousin, the organisation points out, but not his American colleague, or his geeky, curious neighbour – who could just fake their IP address as a non-EU country.
After Apple s recent milestone, I posed the following question to a panel of business owners from Young Entrepreneur Council YEC :What do you see Apple reinventing next, and how will this change the markets in which they operate?Siri continues to be integrated into Apple products as exemplified by the most recent integration of Siri into Apple TV.The Automotive IndustryApple will either acquire Tesla or create their own hybrid electric and solar powered vehicle, which will of course be self-driving as well.IoT for Home AutomationAutomating and connecting the home as part of the IoT industry continues to be a growing market.While Apple has done some things related to home networking related to entertainment, they might consider getting into other aspects of the home related to the atmosphere, security and functionality.It s a billion dollar industry, probably more, so more people rely on travel and tech than ever.
MOUNTAIN VIEW, Calif. AP — Google wants to play an even bigger role in managing people's daily lives, while also nudging them into an alternate reality, as the Internet company responds to competitive threats posed by Facebook, Amazon and Apple.Only the parts you need are sent to your phone on an as-needed basis."The technology looks good in principle, but there's a significant risk that Google is coming into some of these markets too late to make a difference," said Jackdaw Research analyst Jan Dawson.Although it is meant to be more personal than the automated voice that Google currently uses to respond to spoken requests on smartphones and computers, the company is simply calling it "Assistant."It is going to be tethered to the "N'' version of Android that Google plans to release later this year and requires more processing power and sensors unavailable in any phone already out.The new headset marks a major upgrade from Google's initial foray into VR in 2014, a cheap model made out of cardboard that sells for as little as $15 and is even given away in sales promotions by some companies.
Google is constantly playing around and testing user interfaces for their search results and other services.Just recently, we captured them testing black instead of blue links in the main search results.Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search results page layout, and the other that brings back the card-based styled interface from 2013.Wider Google search resultsEarlier this month, Google began testing the wider interface, and then earlier this week, the test spiked, and more and more searchers saw it.We asked Google about it, but they would not confirm or deny if it was something they would launch.Dan Barker has a nice visualization of the changes on Twitter, which you can see below with the gridlines of the changes:The top version is the wider test compared to the bottom version.
In early 2010, Google confirmed that it had received EC complaints from Microsoft-owned Ciao and French legal search engine eJustice.fr—both of which expressed grave concerns about the terms and conditions imposed on Google s advertising syndication partners.At that point, the EC's antitrust boss outlined four different areas of concern.And it's that monopolistic behaviour that sits at the very heart of Google's status as the gatekeeper of the Internet, even as it continues to insist that "competition is just a click away."Others wondered if relationships between it and Google had simply thawed thanks to the arrival of two new chiefs at the companies.So where does Microsoft's exit—complete with the muffling of the funfair trumpet—leave the remaining complainants in the EC antitrust case?However, observers have argued that StreeMap's case was too limited in scope because it failed to address Google's alleged anti-competitive practices of demoting its rivals in the search market.
People walk past stores promoting the Apple iPhone 6S in the southern city of Shenzhen on January 26, 2016.
Google and Apple, two of the world s most powerful technology giants, respectively unveiled deals with major Chinese technology companies Xiaomi and Didi Chuxing in the past week, fuelling speculation about their China market strategy - or, in the case of Google, China market comeback strategy.
The two respective giants controlling the Android and iOS mobile operating systems are in a hurry to find the next growth drivers China, as the world s largest smartphone market enters middle-age, with growth rates in handset sales set to cool.
Apple has to wrestle with falling iPhone sales, while Google needs to first find its way back into China since pulling out in 2010.
Google s search business could return via Sogou, the mainland s third largest search engine company owned by Sohu.com, according to a person with knowledge of the matter, who asked not to be named The two companies have discussed a partnership where Google would perform some of the searches and Sogou would conduct the results screening.
Meanwhile Apple s US$1 billion investment in car-hailing app Didi Chuxing is seen as a win-win deal that would help Apple score new growth in China amid falling sales of iPhones.
ThoughtSpot, which is kind of Google for data analysis within a business, has raised $50 million in Series C round of funding, because its technology is pretty damn cool.Business intelligence is tricky, time-consuming, and historically has required some genius analyst crunching numbers while lay-people for whom datasets and spreadsheets are the devil incarnate wait around for a message from the data mountaintop.It sounds easy, and it looks easy, but running search queries across different kinds of structured data sets is no picnic.And the analytics teams of the future will no longer be report factories, said Ajeet Singh, co-founder and CEO of ThoughtSpot.We ve seen how ThoughtSpot is closing that ease-of-use gap for customers and believe it s fast, intuitive, search-driven analytics is poised to become the new standard for data access.Featured Image: Pleuntje/Flickr UNDER A CC BY-SA 2.0 LICENSE
But what happens after you ve earned yourself a top spot in Google search results pages?These strategies will also help safeguard you from any potential algorithm updates.Antiquated strategies such as text only articles can potentially hinder your search engine rankings.This will enhance the experience of your readers and entice other people to link to your site.Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.Staff authors are listed here.
People walk past stores promoting the Apple iPhone 6S in the southern city of Shenzhen on January 26, 2016.Photo: ReutersGoogle and Apple, two of the world s most powerful technology giants, respectively unveiled deals with major Chinese technology companies Xiaomi and Didi Chuxing in the past week, fuelling speculation about their China market strategy - or, in the case of Google, China market comeback strategy.Apple has to wrestle with falling iPhone sales, while Google needs to first find its way back into China since pulling out in 2010.A visitor experiences virtual reality goggles of Google Cardboard at the 2016 Global Mobile Internet Conference at the National Convention Center in Beijing on April 26, 2016.Photo: EPAGoogle s search business could return via Sogou, the mainland s third largest search engine company, which is owned by Sohu.com, according to a person with knowledge of the matter, who asked not to be named The two companies have discussed a partnership where Google would perform some of the searches and Sogou would conduct the results screening.Meanwhile Apple s US$1 billion investment in car-hailing app Didi Chuxing is seen as a win-win deal that would help Apple score new growth in China.
Does year-over-year traffic show that traffic always dips this time of year Does Google Trends indicate that interest in your overall industry has declined?You can find out for sure by checking your organic traffic history with a year-over-year comparison and looking for up or down trends across the years.It s unlikely that your business has had to ride the wave that these hoverboard manufacturers saw, but the concept still applies.While seeing a dip in Google Trends presents you with a problem to overcome, you can still take comfort in knowing that all of your competitors are feeling the same squeeze.As we started to dig through things together, we noticed that there was zero traffic from Safari browsers.Looking at referrals, channels and other segments can help you narrow down your search.
Your web browser called the client begins the exchange by submitting a request to the web server for code, images, and other information.A specific brand ranked well in search results and I immediately found pages of product links from their site that fit what I wanted.Some developers erroneously chain 302 and 301 redirects together, increasing a page s load time with every redirect.403 – ForbiddenA 403 response is the server saying, I understand your request but I won t give you the information.The 404 tells search engine crawlers that they ve found a dead end and should look to another location—important when a crawler has limited resources to spend on a website.If you see multiple 404 results from external links that can t be updated, consider a 410 response instead.
REUTERS/Dado Ruvic/File PhotoBy Julia Fioretti and Mathieu RosemainBRUSSELS/PARIS Reuters - Alphabet Inc's Google appealed on Thursday an order from the French data protection authority to remove certain web search results globally in response to a European privacy ruling, escalating a fight on the extra-territorial reach of EU law.In May 2014, the European Court of Justice ECJ ruled that people could ask search engines, such as Google and Microsoft's Bing, to remove inadequate or irrelevant information from web results appearing under searches for people's names - dubbed the "right to be forgotten".In February it also started delisting results across all its domains - including Google.com - when accessed from the country where the request came from.But if French law applies globally, how long will it be until other countries - perhaps less open and democratic - start demanding that their laws regulating information likewise have global reach?""Data protection law, in France and around Europe, is explicitly territorial, that is limited to the territory of the country whose law is being applied."Google accepts around 40 percent of requests for the removal of links popping up under searches for people's names, according to its Transparency Report.
So how do you go about it?How David Attard increased his search traffic by filling gaps in existing content2.Follow David on Twitter here.The ResultsTo demonstrate I ll be using a recent success story we had for the keywords Joomla SEO .Can you use any great imagery or diagrams to supplement your content?Step 6: Setup A 301 RedirectIf you change the URL, don t forget to 301 redirect the old address to the new one.