Over the span of Google Search’s decades-long lifetime, new and convenient features have been constantly implemented to help provide more immediate information and links for popular search types, and now the tech giant is giving that same treatment to podcasts.

Announced today on the Google blog, users searching for a podcast via Google will notice an extra section show up among their regular search results, displaying a carousel of individual podcast episodes that are available online.

The function works when using search phrases such as “podcasts about space”, or “true crime podcasts”, and Google claims that “soon, you won’t necessarily need the term ‘podcast’ in your search to see episodes”.

If you’re wondering how Google is able to find these episodes – even if the title isn’t necessarily part of the search terms – it’s because the results are “based on Google’s understanding of what’s being talked about”.

As reported by Android Police earlier in the year, the company had begun transcribing podcasts found on its native Google Podcasts service, in the hope that the metadata will be useful for search results.

Today, we’re likely seeing the results of this.

Over the years, Google has been improving search results to give users less reason to navigate away from Google just to find simple answers to their questions.

Those range from snippets presented in answer boxes to even video clip previews.

On Android, it may even present more information or more controls that remove the need to switch an app.

Now Google is doing the same for podcasts by letting users not only search for relevant podcasts but even start listening to them right then and there within the search results page.

Google’s podcast-centric announcement actually has two levels.

The most immediately visible feature for users is the ability to start playing podcast episodes within search results, be it on the browser or on mobile.

A picture saves thousands of words and in the same way; a website saves thousands of workers. For better promotion of your business across the globe, if you have launched a website but have least number of visitors then you should have to discover the best strategies to boost the rank of your website in the Search Engine Result Pages. A website, out of the sight of a great number of regular visitors in the World Wide Web disconnects the best possibilities. Visibility of a website on the popular Search Engines is the key issue that brings more traffic and thus plays an important role in expanding businesses globally. Let you see the points that play a crucial role in bringing a website in limelight.

Distance matters:

There are millions of stars in the sky but how many of them are popular unlike the sun?  Even a three year old child is familiar with the sun. The distance of the sun that makes it more visible is the key concern, which makes it a significant star amongst millions and trillions. In the same way, if you have a website but far enough in the SERPs then you can easily assume the reality! Would the site play a vital role in business promotion? Does the site remain in a position to connect millions from across the globe? So, the distance from the potential visitors matters. Until you prioritize this issue with proper knowledge, you cannot attain the best advantages of having a website.

Toppers are prioritized:

Behind the increased popularity of the Search Engines the important reason is offering prompt web information. In this era of fast life, when people follow a hectic schedule, they find lesser time to spend for searching a relevant website on the World Wide Web. So they take the help of the Search Engines and the toppers in the SERPs are prioritized by them. If your website isn’t significantly positioned by the Search Engines then there is a least probability of getting innumerable visitors. So, if you want to have a profitable website instead of a mere website then it should be a well-positioned one on the SERPs.

Boost the Rank of Your Website:

Before you plan to get connected with millions through your website, you should plan for boosting the visibility of your website in the SERPs against the searched keywords. Search Engine Optimization is the process to follow to meet your requirement in this context. Experts are there to provide you the needed solutions with their years of professional experience. They have the best strategies to implement for boosting the rank of your website in the popular Search Engines against its set keywords.

Role of a SEO Expert:

A SEO expert discovers an effective strategy to follow by the SEO executives for promoting the website in the popular Search Engines like Google, Yahoo, etc. Before applying the time-tested as well as advanced SEO strategies, they set appropriate keywords for the website by analyzing the website in detail. The keywords, chosen by the experts, help connecting the targeted online audience with the website and start the process of targeting more number of potential customers or clients. With the help of professional SEO services Kolkata, offered by an experienced SEO expert Kolkata you can meet your website promotional needs effectively. Let your website be visible to millions and thus a popular one also by taking proper steps before it makes you a millionaire.

If your Google search results are seeming a bit stale today, you're not alone.

Google announced early Thursday morning that it was experiencing indexing issues on its search service, which affects new content from appearing in search results.

Similar indexing issues plagued the search giant earlier this year, as one in particular in April lasted for nearly an entire week.

Google said the issue impacted "some sites," though it did specify further on the scale of the problem.

At the time of writing this article, searching the name of major publications like the Washington Post and New York Times in Google News, the freshest articles returned are at least four hours old.

Some, on the first page of results, are from the prior day.

Google is making it easier to find and listen to audio content specific to your search interests, with playable episodes surfaced in results that start rolling out today.

Playable podcasts will show up in results when you use “podcasts” as a keyword in your search, in combination with other terms.

It’s intended to deliver relevant results freed from the confines of a dedicated podcast player, and Google also intends to extend this search feature to queries that don’t even specify “podcast” as it refines its algorithms.

Google is also going to be rolling out this inline playable results feature for the search function in Google Podcasts on the web, and for Google Assistant.

If you’re logged in, it’ll also sync your results so you can pick up from wherever you left off in the dedicated Google Podcasts app.

This should be good for discoverability, since it means that a much broader potential audience can stumble across your podcasts than would be possible with existing tools, and sample them on the spot.

Rank tracking is a powerful SEO metric and selecting the best tool for your business takes a lot of research and time in it. If you can’t measure the results, you can’t improve on it. Ranking on the first page of SERP for a particular keyword is still a major goal for every digital marketer. Selecting rank tracking tools is one of the first steps in reaching SEO goals and metrics. Other equally important metrics like conversions and organic search traffic are also being considered alongside keyword ranking. Tracking and monitoring the performance of your website in terms of keyword rank need to be done using tools since doing so manually is very difficult and time-consuming. Well, just imagine how you would manage to extract keyword ranking data without using any tools. You would need to do it one by one, and by the time you have all the data, there’s a high probability that they aren’t relevant anymore.Even Google, arguably the largest search engine to date, has developed APIs (Application Programming Interfaces) that enable SEO experts to get ranking data. However, Google has placed a limit on the number of API requests per day, pushing digital marketers to use other rank tracking tools.

These rank tracking tools basically scrape the ranking results from the search result pages of Google.

RANK TRACKING TOOLS – THINGS TO LOOKOUT FOR

• IP blocking: If Google detects the same scraping pattern in a short amount of time or at a fixed time interval,  it could result to IP blocking
• CAPTCHA: Using these tools may prompt Google to return a CAPTCHA page to make sure that the result is not from a bot.

Read more @ Limeproxies - Private Proxy Server

Google has made it clear that it is going all-in on podcasts not only as an entertainment medium but also as a source for information.

As part of that ambition, the company announced today that you can now find — and listen to — podcasts episodes right in your Google Search results.

Similarly to how video, news, and image results appear in a separate area after conducting certain Search queries, so will podcast episodes.

The feature is live right now on the web version of Search for users in the United States searching for topics using the English language.

Eventually, you’ll also be able to find and listen to podcasts using Google Assistant.

However, this functionality isn’t present yet.

It is the 21st century, the age of digital marketing that allows people to stay connected easily across the globe. And it does not need huge time, money and hard effort to take the world into one’s fist. But using some advanced steps and techniques, one can reach the highest level of success. Whether it is a business website or a personal, being popular or getting success it needs to choose some latest web skills and SEO is one of the most useful sets of techniques that increase search engine rankings and page views significantly.

Search Engine Optimization or SEO is the latest marketing technology that offers the fastest service. It has reduced advertising costs significantly. Previously, when a new brand launched in the market, it needed a proper advertisement to beat the competitors and to increase the sale. Owners had to spend a lot of money on advertising the brand. Now, with the discovery of the internet, business owners have curtailed advertising costs, as well as they, have an easier and established way to promote their brand across the globe. SEO is a set of key techniques to offer a business a great position in search engines that a maximum number of people can view the website and it has increased traffic.   

For inevitable success from a website, it is a must to get a professional SEO consultant who provides high-quality SEO services to place the website at a higher position in search engines like Google, Yahoo, and Bing. SEO is a set of techniques. A veteran consultant has the right expertise about how to succeed in a project. Link building, on page optimization, article submissions, directory submissions, and PPC are some other important services, an SEO consultant uses for increasing traffic at one’s website.

Whom you can say a good SEO consultant:

• An SEO consultant has high experience in the field.
• He/she should have the latest knowledge in search engine algorithms.
• An expert must comprehend the requirement and marketing goals of the clients. Accordingly, he develops strategies for promotion purpose.
• The main focus of a professional SEO expert is to generating web traffic to websites that the clients notice profitability and can increase expected sales.
• An experienced SEO consultant Kolkata use white hat techniques. It is to follow the rules and laws of search engines and to avoid fraud.
• A professional is said to be an expert when he/she optimizes a website in a user-friendly way.

Services provided by a proficient SEO professional:

• A professional offers comprehensive design to improve site visibility.
• An expert analyzes the website in the most efficient manner.
• He uses fair and decent procedures that create positive impacts on visitors hence, it increases traffic and profitability.
• Expect competent keyword research and the right selection of keywords with long-serving SEO services in Kolkata.
• A proficient SEO consultant should be well-versed in content management. He/she creates high-quality and informative content as a part of the promotion of the client’s business.
• An expert should focus on involving simple yet advanced techniques while optimizing a website.

Google is taking the next step in making podcasts easier to find.

The company will now surface individual podcast episodes in search results, so if someone searches for a show about a niche topic or an interview with a specific person, Google will show them potential podcast episodes that fit their query.

The company will also soon allow people to ask Google Assistant to play podcasts about specific topics, and it’ll find episodes to play.

For now, people have to search using the word “podcast,” so if you want to find a show that talks about golden retrievers, you’ll have to search “podcasts about golden retrievers” or “golden retriever podcast.” Once you choose one to listen to, it’ll open in Google Podcasts’ web app.

The same command structure applies to Google Assistant, so users will have to say, “Hey Google, play a podcast about golden retrievers.”

Eventually, Google says it’ll support third-party playback, which is important for podcasts that are exclusive to certain platforms.

What is Backlinks? – Meaning

Backlinks are the links that one website gets from another website according to its Nature and category. Backlinks Plays very Important role for a website and its different Links in SERP ( Search Engine Results Pages) for a Particular Query or Search Topic.

It is the main reason why Backlinks are considered very useful and Important for improving a website’s SEO (Search Engine Optimisation) ranking and websites online Existence on Internet in Public .  There are many Factors included in the Algorithms of search engine that impact the rankings Calculations of  Search engine.

Search Engine display search results according to data Provided by the webmaster of a website and crawled and indexed by Search Engines Bot ( Google Bot, Bing Bot, Yahoo Bot etc). No Body knows  about this for sure how much weight a search engine give to backlinks when listing results, however first thing we should remember that Backlinks are very important for a Website on Internet for its Existence in Public.

Backlinks Quality:

According to Google and other online Authority, Backlinks should be natural, Real and created through White Hat Techniques to making Backlinks, it means that a website should not use artificial ways or black hat Techniques to create backlinks for their own Sites. A Webmaster Should always Remembers that The quality of links is far more important than the quantity. So Links Should be Real and Qualitative.

Demand of Backlinks In SEO

It is Considered that due to the high importance of backlinks, there are several of bad practices followed by website owners to gain backlinks. Some of these bad practices includes are: Purchasing Backlinks, Link Exchange Networks, Selling Backlinks, etc. Most of these Types of practices are not recommended by search engines and Other Online Authorities. Search Engines usually DEINDEX and PENALIZE websites suspected of involvement and doing such practices regular basis.

How to Earn Backlinks? –  Meaning

A lot of individuals performing SEO confuse earning traffic with constructing backlinks.

These are two distinct concepts.  Perhaps you have taken a moment to consider why your site deserves backlinks? I have understood that there’s just 1 method to EARN traffic…

You have to become obsessed with satisfying your customers. As of late, I’ve become absorbed with all the overwhelming dream to please my customers. After hours of consideration, I have understood that successful SEO begins with the consumer in mind.

Should you please the consumer, you may please Google. I used to spend a lot of my time attempting to determine how to”trick” or control Google. I can not get back that time, but I’ve learned an important lesson:

To create a real company, you must revolve around satisfying the consumer. On a constant basis.

Know that:

• Happy Customers are your own marketing.
• Happy and Satisfied Customers will Share your articles on social networking.
• Happy and Satisfied Visitors will go back to your site.

Your search engine optimisation effort will change when you set your customers First.

Allow Me to Show You How You Can make traffic by being user-centric:

How to Earn Backlinks? | Best Ways to Earn Backlinks

1. Need to Promote Your Content

Yes, to EARN Backlinks, individuals must realise your content.  Invisible content does not get backlinks, however great it is. Content marketing is a subject I will be described in future articles since it is comprehensive.

However, here’s a simple technique you can use:

The most essential part of the strategy would be to get a fantastic part of the content. It has to be better compared to another pertinent part of the content they’re connecting to.

To discover prospects utilize Buzzsumo or consider the very first page of Google to your target keyword. Just take the best 10 results and operate them via Ahrefs or Majestic.

They might not change hyperlinks, but they may link to a source in a future essay.

Additionally, don’t forget to share your articles in your own owned media assets like Facebook, Twitter, etc.. It is necessary to engage with the crowd that you already have since it may cause links that are natural.

2. Focus on Users Problem with Website

Let Us face it:

If users do not like your site, then Google will not.  Your focus should not be on manipulating calculations. Your focus must be”what can I do immediately to help my potential clients or subscribers?”

There is not a single site on the internet that can not enhance User Experience (UX). There’s always room to assist more and provide more. A site which puts 100% effort into satisfying the consumer, will make backlinks.

It’s a vote. A number of those”votes” are much better than others. 

Think about it this way:

Candidates in the Republicans and Democrats are fighting to make their party’s nomination. If you cut through most of the media sound There’s a strong marketing strategy at play:

Endorsements.

Every time a candidate receives an endorsement by a famous figure in the celebration, it’s a massive thing. A single endorsement may get great amounts of information coverage.

Look at these spikes immediately after endorsements. Consider backlinks as exemptions for your site.

What exactly does your site/blog need to deserve a large approval?

Small exemptions are nice and will chemical over time. But getting an endorsement by a popular website on your industry is far stronger. The only way to get such backlinks, you need to give higher value to the users.

3. You Should Build an Email List

That is appropriate. Among the most effective ways to make backlinks would be to get an email listing. That is because it is possible to email your listing when you publish a new blog article. The folks in your list are receptive for you and enjoy what it is you do.

A number of these very same subscribers also have sites of their own. It’s a lot more probably a loyal contributor will relate to your articles than it occurring randomly.

I Am Sure That You Have Noticed this Occur:

A leading writer instills a new blog article and BAM; They have innumerable social shares and remarks within hours.

How can this occur?

It is because they market their articles to their listing! Possessing an email listing is a genuine advantage for your company.

• It is not influenced by algorithm modifications.
• It is not influenced by policy changes.
• It is yours and it is the best advantage.

Increase in email subscriber list should be a priority for business.

4. Your Content should be important for the User

You understand how aggressive content promotion is at the entrepreneur, SEO, and advertising businesses. Bloggers are pumping out amazing parts of content.

Occasionally these articles bits are over 10,000 words. Others instances, countless hours are investing in performing research and finding info. This is the norm in these types of businesses.

However, this is not the norm in each business.

Is it?

Maybe. There is not just one formula for producing content that pleases an individual. That is why it may be harmful immersing yourself from the businesses over. It narrows your own view.

You begin to consider that”great” content needs to be 1,800 words more. “Great” content comes in all sizes and shapes. Yes, nearly all of your articles must concentrate on a single keyword.

However, don’t allow the search engine to decide what kinds of articles that you would like to create. There are instances when you will need to address a micro issue on your own content.

This micro issue might just get 10 searches per month at Google.

WHO CARES.

Provided that you have the aim of assisting a person, it is going to enhance the value of your site.

There is not an issue too large or too little.

SEO’s become wrapped up in data, but forget about the consumer. For all I care, this is a chance to help roughly 10 individuals.

That you would like to know what’s amusing?

I didn’t care that it did not have hunt quantity at the moment. I simply knew it was an issue since I had been the one fighting with it!. The moral of this story is your content should help individuals achieve a goal or solve an issue.

It does not always have to be monumental. Making something which makes someone laugh is solving an issue. Showing someone the best way to sharpen a pencil is solving an issue. Telling someone about the errors you have made helps them prevent those errors. Concentrate on the user.

What are their issues and what can you do to assist them? 

When you figure that out, then you have to be certain that…

5. You Need to Building Relationships

To make backlinks, you want to create relationships. Your site cannot be an island in the centre of the sea. You need to build relationships and connections.

These relationships will cause backlinks. You won’t have to request a connection the majority of the time. Only the action of establishing relationships with high bloggers will frequently result in hyperlinks.

When seeking to create relationships, you want to always concentrate on what you could do to help the individual. Can you recall what I mentioned about being user-centric?

The identical principle applies when seeking to create relationships. You ought to be thinking about ways to help the prospect. Not how it is possible to get more from them.

Following that, you are going to get.

Think of it:

Why would anybody want to connect to your site after obtaining a chilly email petition? I know I would not. To acquire your site and name”out there” you want to use repetition. That means your title needs to observable on several fronts.

Begin with a well-thought-out comment in their own blog. Repeat this cycle over and over until it is clear they know your name. As soon as you’ve gone through this attempt, THEN inquire the way to help them in 1 way or another.

How do you give them worth? Why should they relate to your articles? Do your articles deserve hyperlinks from a leading site? Could it be THAT good? You may always have a biased response.

That is the reason you need to look for out opinions. ASK top bloggers exactly what they consider your own content.