This post originally appeared on the Help Scout blog.Acting without thinking, writes psychologist Jeremy Dean in Making Habits, Breaking Habits, or automaticity, is a central component of a habit.These subconscious loops, as Charles Duhigg notes in his bestseller The Power of Habit, more or less follow the same pattern: a cue or trigger that sets your brain on autopilot, the routine you act out, and the reward you get from doing it, which reinforces acting upon the cue the next time it appears.My own worst work habit, for example, is ping-ponging between email, Slack, Trello and Twitter notifications while heavier and higher-priority tasks like, oh I dunno, writing this article get put off.The cue and reward become intertwined until a powerful sense of anticipation and craving emerges.The more aware we are of what causes our cues, routines and rewards, the less power our habits hold over us.
Young Entrepreneur CouncilA goal without any kind of timeline can be endlessly postponed.Even without external pressure, however, it s good to set your own deadlines to meet important goals.After getting less than spectacular results from online advertising campaigns, last summer I resolved that, by the end of the year, we would acquire at least a dozen new clients from online traffic.You may find that people on your team have ideas and skills that can help in more ways than you realized.My team and I came up with strategies to address each of these obstacles.Inefficient budget management: During past campaigns, we had invested money in advertising campaigns that didn t produce the desired results.Rather than seeing deadlines as something that causes you stress, think of them as an opportunity to up your game and come up with the best possible solutions to whatever you re facing.Knowing that you must complete a project or a certain phase of the project by a certain date forces you to combine focus with flexibility.—Yan Revzin is the Co-Founder of Fortune Cookie Advertising, a non-traditional and out of home media placement company selling advertising space within fortune cookies at Chinese restaurants throughout the United States.The Young Entrepreneur Council YEC is an invite-only organisation comprising the world s most promising young entrepreneurs.In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship programme that helps millions of entrepreneurs start and grow businesses.Photo courtesy of Pixabay.This article, How to make project deadlines less daunting first appeared on e27.
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