According to McKinsey, apparel sales in the e-fashion business grew by 11% in 2020 as the pandemic forced consumers to shop online.
Meanwhile, Shopify predicts the global fashion e-commerce market will continue to grow and reach $713 billion by 2022.However, the fact that online stores do not have fitting rooms, like in physical stores, makes adjustments to the online shopping process.
But what caused such high rates?
Firstly, retailers should not be content with the high profitability of online sales, which negatively impacts the bottom line and business sustainability.
Even more so, there are clothing return management techniques that can help fashion brands reduce return rates without spoiling the customer shopping experience.
Businesses selling online should implement augmented reality solutions such as 3DLOOK’s YourFit, a unique solution for online shopping that offers photorealistic virtual fitting experience combined with highly accurate size and fit recommendations.