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Aman Bhardwaj
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ARTICLES
Understanding of Market Research: Abhay Lodha
Aman Bhardwaj 2018-12-24
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Market research is a process of gathering, analyzing and interpreting information about a product, service or company to be offered for sale in that market.

Research is conducted to know the past, present and potential customers for the product or service, their characteristics, spending habits, location and needs, the industry as a whole and the competitors.

Understanding of industry shifts, changing consumer needs and preferences, and legislative trends and other things can shape where a business chooses to focus its efforts and resources.

Types of Market Research: There are 2 basic types of market research conducted in the market:

Primary Research: Primary data is first-hand information a person or a company gather oneself, or with the help of a third party (market research firm).

Secondary Research: Secondary data is the data which is already existed in the market in the form of public information, such as the data shared in magazines and newspapers, government or industry reports.

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Understanding of Marketing Communication mix by Abhay Lodha
Aman Bhardwaj 2018-12-21
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MARKETING COMMUNICATION MIX: The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing.

Communications mix is used by a company to pursue and achieve its marketing objectives.Elements of "Communication Mix" which is also called "Promotion Mix".AdvertisingSales promotionPublic relations (PR)Personal sellingDirect marketing

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Abhay Lodha promoted Avicore Aviation plans
Aman Bhardwaj 2018-12-20
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India is presently considered as the third largest domestic civil aviation market in the world. The aviation sector in India has been changed tremendously in both Civil and Military aviation in the last three years. However, Indian airlines have fallen on hard times, battered by soaring oil prices and a weak rupee in recent months. According to data released by the Department of Industrial Policy and Promotion (DIPP), FDI inflows in India’s air transport sector (including air freight) reached US$ 1,658.23 million between April 2000 and June 2018. India’s aviation industry is expected to witness Rs 1 lakh crore (US$ 15.52 billion) worth of investments in the next five years. India’s aviation industry is largely untapped with huge growth opportunities, considering that air transport is still expensive for majority of the country’s population, of which nearly 40 per cent is the upwardly mobile middle class.  
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Livemint news of Abhay Lodha
Aman Bhardwaj 2018-12-18
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Logistics start-up Avicore Aviation Pvt.

Ltd plans to invest $100 million, or about Rs400 crore, to launch a new cargo airline before mid-2008 from the country’s first dedicated cargo airport at Nagpur.The start-up is backed by Indian and some US-based non-resident Indian businessmen through Avicore Llc.The main Indian promoter is Abhay Lodha, managing director of Mumbai-based Topworth Group, which has interests in steel and power plants, along with Avicore Aviation chief executive Shankar Devarajan.

Avicore is the third firm that has applied to the government for a licence to launch a cargo airline.

Interest in the country’s air cargo business comes after a three-year boom in passenger services among airlines in India.

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Understanding of Market Research: Abhay Lodha
Aman Bhardwaj 2018-12-24
img

Market research is a process of gathering, analyzing and interpreting information about a product, service or company to be offered for sale in that market.

Research is conducted to know the past, present and potential customers for the product or service, their characteristics, spending habits, location and needs, the industry as a whole and the competitors.

Understanding of industry shifts, changing consumer needs and preferences, and legislative trends and other things can shape where a business chooses to focus its efforts and resources.

Types of Market Research: There are 2 basic types of market research conducted in the market:

Primary Research: Primary data is first-hand information a person or a company gather oneself, or with the help of a third party (market research firm).

Secondary Research: Secondary data is the data which is already existed in the market in the form of public information, such as the data shared in magazines and newspapers, government or industry reports.

Abhay Lodha promoted Avicore Aviation plans
Aman Bhardwaj 2018-12-20
img
India is presently considered as the third largest domestic civil aviation market in the world. The aviation sector in India has been changed tremendously in both Civil and Military aviation in the last three years. However, Indian airlines have fallen on hard times, battered by soaring oil prices and a weak rupee in recent months. According to data released by the Department of Industrial Policy and Promotion (DIPP), FDI inflows in India’s air transport sector (including air freight) reached US$ 1,658.23 million between April 2000 and June 2018. India’s aviation industry is expected to witness Rs 1 lakh crore (US$ 15.52 billion) worth of investments in the next five years. India’s aviation industry is largely untapped with huge growth opportunities, considering that air transport is still expensive for majority of the country’s population, of which nearly 40 per cent is the upwardly mobile middle class.  
Understanding of Marketing Communication mix by Abhay Lodha
Aman Bhardwaj 2018-12-21
img

MARKETING COMMUNICATION MIX: The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing.

Communications mix is used by a company to pursue and achieve its marketing objectives.Elements of "Communication Mix" which is also called "Promotion Mix".AdvertisingSales promotionPublic relations (PR)Personal sellingDirect marketing

Livemint news of Abhay Lodha
Aman Bhardwaj 2018-12-18
img

Logistics start-up Avicore Aviation Pvt.

Ltd plans to invest $100 million, or about Rs400 crore, to launch a new cargo airline before mid-2008 from the country’s first dedicated cargo airport at Nagpur.The start-up is backed by Indian and some US-based non-resident Indian businessmen through Avicore Llc.The main Indian promoter is Abhay Lodha, managing director of Mumbai-based Topworth Group, which has interests in steel and power plants, along with Avicore Aviation chief executive Shankar Devarajan.

Avicore is the third firm that has applied to the government for a licence to launch a cargo airline.

Interest in the country’s air cargo business comes after a three-year boom in passenger services among airlines in India.