Advertising had witnessed some major milestones over the years, because of its continuous adaptation with changes to suit new mediums and audiences constantly. In this article, we are going to touch on various levels of advertising evolution, and then point towards the role of a 360-degree advertising consultant. The “Golden Age of Advertising”  The golden era of advertising comprised radio and television in the early 1960s. This is the era where the advertisement sector witnessed a respectable result, because of the introduction of radios and televisions, which made advertising more personalized to the public. By the end of the 90s radios and television became a go-to medium for advertising industries. Companies began to build up characters to enhance their brand among the public and started hiring film stars for their product promotion.