In November 2010, Matt Cutts announced at PubCon that they had over 200 Google ranking factors, with each having fifty or more variations.Of those 200, here in this blog, I present to you three most important Google ranking factors.1) ContentIf you want to know how to improve your Google search rankings, content is your main asset.There are two things Google values in content most: it’s quality and the ability to satisfy user search intent.
You need to max out both in order to win the ranking game; neglect even one of the two, and you’ll be outclassed by countless websites who have invested in both.Content comes in all forms: text, images, audio, video, and combinations thereof, and every one of them can take you to Google’s page #1, although videos are the most popular and competitive.
It all depends on whether or not you can strike gold with its quality.
How do you strike gold then?– Optimize your content with the keywords you want to rank for.– Give your content a design that’s intuitive and pleases the eyes.– Anticipate user search intent and prepare content that satisfies it as fully as possible, answering any possible question a user might have.– If conversions are your goal, plan out how you will guide users through your content to the call-to-action and close the deal.
Of course not.What kind of backlinks will help you rank?– Dofollow and nofollow links (Google will doubt your site’s quality if you have only one of the two)– Links from relevant sites– Links from sites with a higher domain authority– Links from pages whose content is contextually related to your site’s– Naturally, losing backlinks will lead to losing your rankings.
Keep an eye on your site’s link profile in the Backlink Quality Check reports.3) RankBrainRankBrain is artificial intelligence (AI) component of Google’s Hummingbird search algorithm.RankBrain uses machine learning to filter results and improve the way Web pages are positioned in search engine results pages (SERP).