Want to hire a Google Ads expert to set up a killer PPC campaign and derive outstanding results?This comprehensive blog will help you choose the best Adwords professional who can deliver value for your business.Top Reasons to Hire Adwords Experts for Your PPC CampaignsDo you know that 50% of traffic coming to your website through paid ads has a higher likelihood of conversion than those coming from organic links?Most importantly, a major segment of this ‘audience’ comes from Google Adwords — the largest paid search advertising platform today.In fact, the average conversion rate for Google Ads is 75%.Essentially, managing Google Adwords PPC campaigns is complex and cumbersome.Getting started may be easy and initially, you do not require a Google Adwords specialist if you have basic knowledge in PPC.But as your business scales and latest PPC trends emerge, you need to continuously optimize the campaigns to stay relevant and drive improved results.That’s where you need a Google PPC expert.Find out why it is a smart move to hire Adwords expert than considering doing it yourself:i.
You Lack the Expertise: Google frequently updates its search algorithm and how it crawls PPC ads to rank them in terms of relevance and quality score.You either lack the skills to set up and manage a PPC campaign on Google Ads or do not know all the tricks of the trade.Therefore, it is a better option to hire PPC expert who has in-depth skillfulness in this arena.ii.
Saves Time: As a business owner or marketing head, Google Ads PPC management isn’t your core KPI, right?Entrust your PPC campaigns to a professional and save you valuable time, which you can spend in business development.iii.
Cost-Efficient: Outsourcing professional Google PPC services is more affordable than recruiting and retaining an in-house team.DIY PPC may seem cost-effective initially, but lack of experience may cause you to overspend — whatever are the results.A specialist has innate skills in advanced bidding and PPC optimization, delivering quality results at a lower CPC and CPA.7 Things to Know Before Hiring an Adword SpecialistWhether you have worked with a PPC firm earlier or hiring one for the first time, there are some important facts you should know about the agency before hiring.While an Adwords expert is likely to deliver quality PPC results, yet many could mishandle your campaign and budget.Therefore, it is crucial to consider the following factors and ask the right questions when it comes to choosing the right person managing your Adwords campaigns.Are You Google Adwords Certified?
Additionally, Google Partners undergo regular training that enables them to upskill and gain knowledge in the latest developments.Training and exams conducted by Google do not just cover the technicalities of Adwords, but also provide valuable insights to help realize higher ROI from the campaigns.
What is your PPC Advertising Specialty?Just because he is a pay-per-click specialist does not mean he has prowess in Adwords PPC.Suppose you are an ecommerce business and looking for dedicated paid search advertising solutions that can help boost visibility of your products and increase sales.In this scenario, standard PPC services are not enough to achieve measurable results.You need an expert specializing in Google Shopping Ads.