There are millions of e-commerce websites on the internet, catering to the needs of diverse user bases around the world.
The best way to do meet the needs of user-bases is through a better UI/UX design.
Unfortunately today there is a “a trillion dollar UX problem in the making- and this is looking at e-commerce alone”.
Poor UI/UX design is leading the e-commerce industry towards this huge loss and if own an e-commerce website then you are probably part of this loss as well.