After the success story of Uber and Airbnb, consumers are looking to be satisfied instantaneously.'Speed' is a five letter word that is driving today's on-demand economy.Smartphones have been the real game changer, and the convenience it has brought for consumers is unprecedented in today's highly digitized on-demand app world.According to research, by the end of the year 2017, the on-demand economy reached somewhere around $57 billion, a 159% increase when compared to the year 2015.Based on the type of users involved in providing the service, on-demand apps can be categorized into the following types:Key Considerations Before you Set Out on Your On-Demand AppThe on-demand economy has surpassed the traditional business models; paving the way for the people to get instant access to what they want and where they want.The user experience and fast services are one of the important factors that lead to the success of on-demand apps.Maybe every week, at best.Have a Strong Convenience-ing PowerUnderstand this scenario.Customers don't roll up to Domino's and order an extra cheese pizza off the dollar menu because it's cheap.They go ahead with this choice because it's convenient and engineered to taste yummy.The psychology of convenience is the driver for on-demand apps.Have a look at the following graph:It can be understood from the graph that the distance and the time are important parameters that define what is convenient and what is inconvenient for the user.
“Just having satisfied customers isn’t good enough anymore.
In today’s dynamic world of eCommerce, where brands and marketplaces are racing to grab consumer attention, building brand loyalty, and making the brand stand out is a persistent exercise for eCommerce players.
CxOs acknowledge the fact that offering a seamless experience steers customer expectations, builds brand perceptions, and can make or break a business.
Some brands have cracked the code of converting visitors into customers and keeping them happy with a truly seamless digital experience.
About the Brand: German multinational athletics brand
Customer Experience USP: Mobile-first approach to digital commerce
How Puma Delivers a Seamless eCommerce Experience
According to the Salesforce Shopping Index Report, mobile accounts for 60% of traffic.
NFC allows secured information to be instantly transferred between mobile devices without interference, thereby resulting in solving two of the biggest issues in retail: time and convenience.
Features of the Google Pay App:
Transfer money wherever and whenever you want
Send and get money via audio and get rewards
Take care of Utility bills: water, property tax, electricity, insurance bill, gas, water, DTH recharge, and so on.
Numerous Payment Options: QR code, UPI name, mobile number, and bank details
Zomato lets you find restaurants near you to proceed to eat out or order food online and track the delivery.
Zomato’s map feature will guide you to check out the restaurant’s images or feedback from the customers to visit or order online.
Curated lists of places offering best pizzas or burgers near you
Also, you can refer it to your friend or follow them to see where and what they are eating.
Zomato Gold discounts and offers for premium members
Google Translate has become the closest friend to all the android app users who frequently visit one country/state to another.
Features of Google Translate App:
Store language offline and translate the featured content in any doc
Convert billboards/signboards into your own language
Custom phrasebook to save relevant translations for quick access later
Integrated into the Google app, Chrome, and the GBoard app
Google Assistant enables users to navigate, communicate, and do lots of other things.
Nowadays, the thought of living without eCommerce seems like a ship without a rudder.
All these commercial and social activities are not at all possible without the internet.
40 years back the eCommerce began, and the industry is still developing continuously.
Thanks to the internet’s emergence in the early 90s that online shopping came to be what it is at present.
The eCommerce industry has dominated the physical stores
Amazon was the first US-based successful eCommerce company, which was launched in 1995.
It was exclusively an online book store.
Magento is a well-known eCommerce platform that is used by myriad users around the world.
It offers financially savvy eCommerce web development for small as well as large businesses.
Though there are many CMS existing, Magento is favored by many developers and business owners globally.
Let’s check out the latest Magento development trends to be followed in 2020 to develop a successful feature-rich eCommerce website:
Incorporate AI and Chatbots
Artificial Intelligence is here to stay.
Online stores that have been utilizing this technology have appreciated a ton of gains.
AI assists brands with focusing on their clients and aides in delivering a customized shopping experience.
Artificial Intelligence (AI) helps eCommerce business to enhance customer experience via personalization.It targets potential customers to increase sales and recommend products based on their buying and browsing behavior.As per an article published by Business Insider, mid 85% of all customer interactions will be managed without human support by the year 2020.Thinking about this progressive trend, several eCommerce businesses have started utilizing various types of artificial intelligence technology for understanding their customers better, offering them the best customer experience, and creating more sales and incomes.In this article, we will read how artificial intelligence is transforming the eCommerce industry:A Customer-Centric ApproachSometimes after browsing the eCommerce website, customers leave their search as well as the website in between.In such situations, AI can assist a business with a smart solution.By narrowing, conceptualizing, and lastly refining the search results for online customers.This, further, results in good customer retention.Chatbot ExperiencesHave you ever experienced the customer care services of a business?Such niggles bring about awful customer experience.
Here are the four steps you can take in order to help you with building up your idea.Investigate Well Your IdeaThe main thing you need to do with your idea is to investigate it well with thorough research.When we at long last began talking, I immediately did an inquiry on the Apple App Store and discovered there were more than 25 similar mobile applications listed; he immediately lost passion for hunting this project.To remember that it's not the end of the world if you get another application that does what you're trying to achieve.You simply need to make sense of how to make your application better than the already existing ones.It's less who goes to advertise first, yet rather who executes best.While doing thorough research, you must look at the potential of the market.For instance, let’s suppose you had an app that was planned for veterinarians.Make a Storyboard AKA Wireframe Presently, it's a great opportunity to put your ideas down on paper and build up a storyboard (or wireframe).