In the past decade, Twitter has risen from a micro-blogging platform and established itself as one of the attests and most reliable sources of news.

Keeping the existing followers engaged while also attracting new followers is difficult even for seasoned marketers.

While you gain new followers, you will also lose unfollowers.But if the ratio of unfollowers is high, you must track and identify users that have unfollowed you.

You can identify users that add value to your Twitter profile and help determine if they are worth retaining.Why do people unfollow you on Twitter?There are several reasons why users can unfollow you on Twitter.

It is essential that you tweet about topics that your followers are interested in.

An inactive Twitter account does not add value for the users or provide helpful information.