Hashtags have been in social existence for a long time and now they have become an integral part of the digital ecosystem with their constantly increasing use by brands and users.

Here we have explored what are hashtags and how you can leverage them for marketing activities. 

User-Generated Content is very popular among marketers because it is economical and more effective.

User Generated Content (UGC) is the content created by the users rather than brands.

You can share or use this content as your marketing plans.People love and trust UGC.

It helps you to increase your brand value and also lowers the gap between the user and the brand.

Events are great for UGC.

You get the opportunity to interact with a large number of people and showcase your brand.Today we are going to discuss some of the tactics to leverage UGC in events.Read here: https://socialwall.home.blog/2020/04/02/user-generated-content-for-events/

There are a few tools, also known as social media aggregators that help you in displaying Live Twitter Feeds in events.

These social media aggregators pull content from multiple social media platforms at one location to form a single presentation for all of them.

These aggregators are highly beneficial marketing tools in today’s world. 

If you are a brand, social media manager or an event organizer, you should be very well aware of the social walls for events and their use.

A social wall can be your ace card in hosting any business event as it maximises the interaction and engagement with the attendees.What exactly is a social wall and how it can be used in different ways to make the best out of it?

A live social wall is a type of digital screen that displays social content aggregated and curated from various social media platforms like Twitter, Instagram, Facebook, Pinterest, and LinkedIn etc with the help of hashtags, mentions, usernames and tags.

With the social wall, you can increase the engagement of your brand with the attendees as well as connect with the online audience in real-time.

This way your event’s reach is maximised exponentially than a brand could ever have through advertising and promotions.

There are multiple ways to use a social wall that has the power to make any event unbeaten.

Wondering what is user generated content?

Why every content marketer is talking about it??

What is so good about user-generated content ?

You just landed on the best possible blog for this.

Today, we will be providing some limelight on all of these questions in this blog post.

So, without wasting much of the time, let's jump directly on to the point!What is User Generated Content(UGC)?According to Taggbox, which is the best kind of UGC platform right now, user generated content is every type of content which is produced by users or consumers of the product, brand or services rather then the marketers of the brand.

UGC marketing is trending and you know why because people trust people and taking recommendations from peers during a purchase is what everybody do.

Imagine yourself going to a store offline and choosing a product to buy, what do you do??

YOu take suggestions from your friends or remember their choices, same is with making purchase online, we see and trust the reviews and what are reviews?

It is user generated content, created by the real customers/consumers of the brand.

This is where UGC marketing comes into action, because UGC is not created by the brand marketers, it is created by the loyal customers and this is the only reason it is the most trusted form of content right now!

Event attendees are your best marketers and promoters.

A word of praise from actual event attendees travel a longer distance as compared to the promotion efforts you deliberately put into promoting your event.A Twitter Wall at your event is a great addition to its promotional strategy as it helps you to spread the wildfire of word-of-mouth marketing for your event with Twitter as its promotional platform.

Social media wall at events helps to boost the attachment with the attendees by displaying social media feeds from various social media platforms via/through hashtags, account handles, and mentions that helps people to feel like an official part of the event.Social media walls are very popular in events like weddings, marketing events, concerts and many more.

Wndering what are UGC tools and which UGC tool will be best for your marketing in 2020?

You just landed on the perfect page for knowing this, as in this blog post we are going to discuss what exactly are UGC tools, which are the best UGC tools and a secret tip!

!So without wasting much time, let's jump directly on understanding what exactly is a UGC tool?What is a UGC tool?Before understanding what is a UGC tool, let's first understand the meanign of user generated content (UGC).

User generated content refers to any type of content which is created and shared by users of the brand, rather than the brand marketers themselves!

Reviews, hashtag campaigs, testimonials, UGC galleries etc are few examples of UGC.

A study by NY Post reveals that an average American checks their phone 80 times a day.

That is, every 12 minutes, they would check their phone for a social notification or message.In this digital era, integrating social media into anything you are doing will enhance the performance and gives you extended coverage.

The more people indulge themselves in social media, the marketers are finding a way to get through the source.When the people are burying their heads in the phone checking different social media platforms, the marketers came up with digital marketing.

And now, for event marketers, social feed displays have stepped in to save the industry.Social feed displays or social walls are digital screens that display content from various social media channels.In this article, we will discuss what makes events with live social media feeds successful.

Twitter Wall is a digital wall that helps you to displays live Twitter feeds and you can extract these feeds via hashtags and handles.

These tweets may be related to a particular event, brand or specific topic.

You can display any type of content in the feeds like brand created, fan-created or even the tweets of the live attendees of the event.Twitter walls are becoming an important part of the events, conferences, and exhibitions.

These walls help you to create a buzz around a particular event and encourage the people to be a part of it.Now, let’s discuss why Twitter walls are important in today’s digital marketing world?

Social media has time and again proved its worth in engaging the audience.

It has completely revolutionized the digital world with its effective presence almost everywhere.With the gradual increase in the status of social media for achieving marketing objectives, social media tools have been constantly budding.

One such really fabulous tool is a Social Media Wall.You may easily spot a social media wall at corporate events, trade shows, launch events, weddings, convocation ceremonies, and so much more.

When you see a sparkly digital screen displaying social media posts, that’s your social media wall.

Remember the last time you read a complete blog post of 5000 words…I can’t remember it, maybe 5-6 years before!Content marketing is changing it’s shape, new type of content are ruling the content marketing scenario right right now.

Videos, images, animated tutorials, podcasts, live streams, “user-generated content” etc are the new type of content which content marketers are considering right now to market there brand, service or products.Source- https://socialwall.home.blog/2020/03/31/what-is-user-generated-content/

 Twitter has been long enough in the market now to need any introduction.Twitter is the platform where people from all spheres of life come and share their experiences, views, and feedback regarding everything and anything that is happening out there in the world.Who would have imagined that these experiences and feedback that people post on Twitter out of their free will could actually be used for marketing purposes!But in reality, exactly the same is happening.

Twitter is extensively being exploited as a major marketing platform where these experiences and feedback shared by people online are used by brands to showcase it as their social proof.Hence, Twitter posts and their aggregation has assumed a lot of importance these days.

As a result, Twitter aggregation tools have also assumed great importance.This article focuses on such 5 top Twitter Aggregators that help to simplify your Twitter marketing and management strategy.

It has never been a child’s play to bring in new content to engage users in an event like conferences, product launches, brand activations, concerts, festivals, etc.

Occasionally, even though organisers put in many efforts to get their guests to post at the time of the events it’s not always possible to get their attention.Social Wall plays an important role in this instance.

It collects content from various social media platforms and integrates them to form a specialized wall to engage more users.

In this era, where everyone wants to be at the centre of everything, a social wall of events makes it easier for brands to showcase content by users.

Why is event engagement a massive challenge for the event organisers or the marketers?

How do social walls relate to audience engagement at events?Events have been a crucial tactic to reach the audience, engage with them, and boost brand growth by connecting with the audience in an offline environment.Whereas, for the audience, the importance of events has been diminishing as they could not derive any value or meaningful experiences from the events due to dull engagement and entertainment opportunities.To counter the problem of audience engagement, Social Walls has emerged as the perfect solution.

But what are these social media walls?