You might forget to concentrate on the product and services.

Also the prime ingredient, content which brands often forget to highlight excellently.

You can never compose a timeless logo.

If you are looking for an example just look at the logo of Pepsi.

With the changes in generation and time, Pepsi has revamped its logo.The most crucial challenge was to maintain the uniqueness and quality of the brand and they are doing it excellently!

It is the way of representation and crispness that audiences try to find in your logo.