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Eric Session
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Eric Session 2019-04-18
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Believe me, it's very easy to waste a lot of time online.

It's as if you're putting in eight hours of solid work day after day, week after week, month after month.Regardless of all that seeming activity and busy-ness, it turns out that you're accomplishing very little of anything.

It's as if you are basically just responding to people, and not really doing much in terms of making your brand stand apart from your competition.You have to understand that the Internet is very competitive.

It's a dog-eat-dog world out there, and believe me, there is no shortage of businesses and experts looking to eat your lunch.

They just keep repeating the same point over and over again, and they make a lot of noise, but it's really all a waste of time.Do yourself a big favor.

If you're looking to unify your overall online presence, so that each and every piece of messaging you send out maximizes its effect, listen up.

collect
0
Eric Session 2018-10-08

What does an SEO-friendly article look like these days?Ask 100 people and you will probably get 100 different answers.

The problem is that a lot of marketing ‘experts’ are still stuck in the past when it comes to the best strategies for getting a post to the top of Google and this results in a lot of low quality content and a lot of wasted time.The best way to make an article SEO-friendly is actually quite simple, so read on and let’s dive into what you need to know…Provide ValueTo understand how to write the best SEO-friendly article, it pays to get inside the mindset of Google a little.

What is Google trying to achieve?The answer is simple: it wants to serve its users by linking them to the very highest quality and most relevant content that it can find.Thus, any signals that you can send to Google to show that your content is high quality and relevant, will ultimately results in a boost to your SEO.

The question is just how you go about doing that.One example is to include outward bound links to other useful resources, relevant to the content of your site.

This shows Google that you’re interested in providing as much information as possible to your readers, it aligns you with high quality sites and it provides references to back up your claims (suggesting accuracy).But what this shouldn’t mean is that ‘every article needs at least two outward bound links’.

While reports vary, it is generally thought that the ideal content length for SEO is approximately 1,800 words – and this will improve your chances of being features as News.KeywordsIt’s painful to see, but some SEO companies still think that a good SEO article is one that has the same keywords repeated over and over, to the detriment of the reading experience.

collect
0
Eric Session 2018-06-01
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Many business owners – make the mistake of chasing after new leads and creating new opportunities without first making the most of the resources and opportunities they already have. If you have a website and you're focusing all of your energy on getting new people to visit, then you are likely missing out on a lot of potential business from your current visitors. Read on and we will look at how you can turn your visitors into customers and your existing customers into repeat customers. Likewise, an easy and memorable URL can go a long way. 91% of Consumers Check Their Email Once a Day or More Email Marketing Has a ROI of 4,300% Social Media Similar to a mailing list is a social media account – by using a Twitter or Facebook account you can keep your customers up-to-date and provide yourself with a means of staying in touch long after they've left your site. 67% of Twitter Users Are More Likely to Buy From Brands They Are Following on Twitter Providing Value Another good strategy is to ensure that your website itself provides value which most companies try to achieve through a blog.
collect
0
Eric Session 2019-03-08
img

Their retention and their loyalty is a bet that retailers have when finding a balance between the offers and discounts made as an investment and what they will earn in customer loyalty and increase the return of income.The use of online tools for this purpose create a challenge in which a kind of personalization of the messages must be achieved in order to avoid the potential client not being interpreted in their personal tastes and receiving generic messages addressed to a mass without face.According to this it is interesting to consider these 5 tips to achieve an increase in the return of income to investments in retail: The benefits of email marketing: - Send personalized mails.Be sure to implement a site, form or similar container, in which the customer can express and choose the communication topics that interest them most, in a way that allows the retailer to personalize the emails with a communication in a face-to-face relationship.It is interesting to implement a mechanism to segment your target audience based on their behavior on the site, demographic information, geography and email behavior.

- Automate offers to customers based on behavior and purchasing history.Recommending products to your online shoppers constantly offers an increase in conversion rates and the increase in orders above the average.

Better yet, customize recommendations based on buyer behavior and purchase history.

- Use transactional emails as marketing tools.Transactional emails are often seen as necessary for sales operations, but not as a marketing tool.

In some retail organizations this function resides either in the IT department or is linked by software to your e-commerce platform or shopping cart solution.However, it is a valuable contact that should not be overlooked as a way to provide product suggestions and establish a post-purchase dialogue with the customer.

Therefore the advice is to take control of transactional emails and inject product recommendations along with sending confirmation emails.These product recommendations in turn transform emails into conversion tools and can statistically increase traffic percentages by 35% and conversion rates up to 25%.

collect
0
Eric Session 2018-09-27
img
The idea here is to ask your experts multiple questions, interview style, to find out how they got started in the niche, what secrets they use for maximum success and so on. Next… Outsource Product Creation This is the fastest and easiest way to get any product created. Just email your freelancer with a brief, hammer out the details, and you can focus on something else while your freelancer takes care of product creation. Here’s another idea… Hire Someone To Do The Research and Outlining If you don’t want to hire someone to create the entire product, you can still save time and money by hiring someone to do some of the legwork. In this case, you might give your freelancer an explanation of what you’re looking for, and then let the freelancer do the research and outlining. Next… Update Existing Content Another quick and easy way to create a product fast is simply by updating an existing product.
collect
0
Eric Session 2018-04-28

Some think of starting a small business because of unpleasant or unhappy situations they have encountered in their workplaces.

There are also others who think of starting a small business because that is the only way they will be able to work again following a break from work for reasons such as health or redundancy.Toying with the idea is one thing, but if you are taking positive steps to get started, then certain myths associated with starting and running a small business should be dispelled from your mind.1.

Starting a small business might appear to be an easy option to many who are desperate to get out of a situation but running a business is not as easy as it appears to be.2.

The general impression created in the minds of many people is that you can make a lot of money by running a small business.

A few people do make a lot of money by running a small business.

On the other hand there are many people who loose a lot of money unfortunately due to lack of proper research and planning.3.

collect
0
Eric Session 2018-12-29
img
The SEO is the process of optimizing the website for ranking on search engines (mainly Google in UAE). SEO is the abbreviation of Search Engine Optimization. Once this analysis is done, you must perform a set of complex actions to be present as close as possible to the first positions on the search engine results pages. We can also add paid ads up and down that is called paid search advertising and which at Google is managed by Google Ads. We will deduce a list of prioritized actions to achieve the position in SERP. This can include redirects, HTML code, language code, mobile optimization, site security, site download speed, content duplication, blocking elements ...
collect
0
Eric Session 2018-09-12
img

Turns out a lot of people do, in fact, three times as many people as Facebook and Twitter users combined.Yes, the inter-web is here to stay and businesses no longer have to rely on expensive advertising in newspapers or pay thousands of dollars for a TV commercial.

Have you ever heard the phase – “The money is in the list?”  That is especially true for small business owners –whether you know it or not.

This is still considered to be the most effective digital marketing strategy.Getting a potential customer to visit your website is great, but it’s even better if you can get them subscribed to your newsletter.

In comparison to traditional newsletter marketing – email newsletters are easy to create, and take less time to reach more people.It’s easy to track your efforts.

So if you send something that your recipients will find a lot of value in email is the perfect medium to spread the word to their contacts.Newsletter Topics that Get ClicksYour newsletter should be helpful and offer value in some way – The main objective is to help your customer resolve a specific problem related to your industry and continue to engage them – so when the time comes, they come to you for a solution.

Some good newsletter topic ideas to get you started include:Company News –People like getting an inside look at your business (awards, nominations) and anything that happens inside your company (new employee, charitable event, etc)You can announce special offers, discounts, new products or services.

collect
0
Eric Session 2018-11-30
img

The SEO is the process of optimizing the website for ranking on search engines (mainly Google in UAE).

SEO is the abbreviation of Search Engine Optimization.

Once this analysis is done, you must perform a set of complex actions to be present as close as possible to the first positions on the search engine results pages.SEO: Search Engine OptimizationThis is the basis.

We can also add paid ads up and down that is called paid search advertising and which at Google is managed by Google Ads.

We will deduce a list of prioritized actions to achieve the position in SERP.

This can include redirects, html code, language code, mobile optimization, site security, site download speed, content duplication, blocking elements ...

collect
0
Eric Session 2018-06-23

These layouts had their drawbacks, but they were a definite improvement over the earlier designs.The invention of Flash marked a huge breakthrough in web design, as did the gradual speeding up of internet connections.

Additional technological advances include the advent of CSS and Web 2.0, both of which allowed for more sophisticated design techniques.

Websites grew, encompassing many pages and various types of content.Today’s websites are remarkably sophisticated compared to those early sites.

A thorough audit can enable you to find potential problems including slow load times, broken links, and other issues that may take away from your site’s usability.Every business needs to do a website audit periodically.

Regular audits will ensure that you catch problems early, before they turn into a real problem for you or your customers.While there are certainly companies who will audit your website for a price, you can do an audit on your own if you prefer.

Here are the things you need to check.Load times are hugely important – in fact, research shows that most web users will navigate away from a page if it takes more than four seconds to load, or if it loads improperly.

collect
0
Eric Session 2019-04-18
img

Believe me, it's very easy to waste a lot of time online.

It's as if you're putting in eight hours of solid work day after day, week after week, month after month.Regardless of all that seeming activity and busy-ness, it turns out that you're accomplishing very little of anything.

It's as if you are basically just responding to people, and not really doing much in terms of making your brand stand apart from your competition.You have to understand that the Internet is very competitive.

It's a dog-eat-dog world out there, and believe me, there is no shortage of businesses and experts looking to eat your lunch.

They just keep repeating the same point over and over again, and they make a lot of noise, but it's really all a waste of time.Do yourself a big favor.

If you're looking to unify your overall online presence, so that each and every piece of messaging you send out maximizes its effect, listen up.

Eric Session 2018-12-29
img
The SEO is the process of optimizing the website for ranking on search engines (mainly Google in UAE). SEO is the abbreviation of Search Engine Optimization. Once this analysis is done, you must perform a set of complex actions to be present as close as possible to the first positions on the search engine results pages. We can also add paid ads up and down that is called paid search advertising and which at Google is managed by Google Ads. We will deduce a list of prioritized actions to achieve the position in SERP. This can include redirects, HTML code, language code, mobile optimization, site security, site download speed, content duplication, blocking elements ...
Eric Session 2018-10-08

What does an SEO-friendly article look like these days?Ask 100 people and you will probably get 100 different answers.

The problem is that a lot of marketing ‘experts’ are still stuck in the past when it comes to the best strategies for getting a post to the top of Google and this results in a lot of low quality content and a lot of wasted time.The best way to make an article SEO-friendly is actually quite simple, so read on and let’s dive into what you need to know…Provide ValueTo understand how to write the best SEO-friendly article, it pays to get inside the mindset of Google a little.

What is Google trying to achieve?The answer is simple: it wants to serve its users by linking them to the very highest quality and most relevant content that it can find.Thus, any signals that you can send to Google to show that your content is high quality and relevant, will ultimately results in a boost to your SEO.

The question is just how you go about doing that.One example is to include outward bound links to other useful resources, relevant to the content of your site.

This shows Google that you’re interested in providing as much information as possible to your readers, it aligns you with high quality sites and it provides references to back up your claims (suggesting accuracy).But what this shouldn’t mean is that ‘every article needs at least two outward bound links’.

While reports vary, it is generally thought that the ideal content length for SEO is approximately 1,800 words – and this will improve your chances of being features as News.KeywordsIt’s painful to see, but some SEO companies still think that a good SEO article is one that has the same keywords repeated over and over, to the detriment of the reading experience.

Eric Session 2018-09-12
img

Turns out a lot of people do, in fact, three times as many people as Facebook and Twitter users combined.Yes, the inter-web is here to stay and businesses no longer have to rely on expensive advertising in newspapers or pay thousands of dollars for a TV commercial.

Have you ever heard the phase – “The money is in the list?”  That is especially true for small business owners –whether you know it or not.

This is still considered to be the most effective digital marketing strategy.Getting a potential customer to visit your website is great, but it’s even better if you can get them subscribed to your newsletter.

In comparison to traditional newsletter marketing – email newsletters are easy to create, and take less time to reach more people.It’s easy to track your efforts.

So if you send something that your recipients will find a lot of value in email is the perfect medium to spread the word to their contacts.Newsletter Topics that Get ClicksYour newsletter should be helpful and offer value in some way – The main objective is to help your customer resolve a specific problem related to your industry and continue to engage them – so when the time comes, they come to you for a solution.

Some good newsletter topic ideas to get you started include:Company News –People like getting an inside look at your business (awards, nominations) and anything that happens inside your company (new employee, charitable event, etc)You can announce special offers, discounts, new products or services.

Eric Session 2018-06-01
img
Many business owners – make the mistake of chasing after new leads and creating new opportunities without first making the most of the resources and opportunities they already have. If you have a website and you're focusing all of your energy on getting new people to visit, then you are likely missing out on a lot of potential business from your current visitors. Read on and we will look at how you can turn your visitors into customers and your existing customers into repeat customers. Likewise, an easy and memorable URL can go a long way. 91% of Consumers Check Their Email Once a Day or More Email Marketing Has a ROI of 4,300% Social Media Similar to a mailing list is a social media account – by using a Twitter or Facebook account you can keep your customers up-to-date and provide yourself with a means of staying in touch long after they've left your site. 67% of Twitter Users Are More Likely to Buy From Brands They Are Following on Twitter Providing Value Another good strategy is to ensure that your website itself provides value which most companies try to achieve through a blog.
Eric Session 2019-03-08
img

Their retention and their loyalty is a bet that retailers have when finding a balance between the offers and discounts made as an investment and what they will earn in customer loyalty and increase the return of income.The use of online tools for this purpose create a challenge in which a kind of personalization of the messages must be achieved in order to avoid the potential client not being interpreted in their personal tastes and receiving generic messages addressed to a mass without face.According to this it is interesting to consider these 5 tips to achieve an increase in the return of income to investments in retail: The benefits of email marketing: - Send personalized mails.Be sure to implement a site, form or similar container, in which the customer can express and choose the communication topics that interest them most, in a way that allows the retailer to personalize the emails with a communication in a face-to-face relationship.It is interesting to implement a mechanism to segment your target audience based on their behavior on the site, demographic information, geography and email behavior.

- Automate offers to customers based on behavior and purchasing history.Recommending products to your online shoppers constantly offers an increase in conversion rates and the increase in orders above the average.

Better yet, customize recommendations based on buyer behavior and purchase history.

- Use transactional emails as marketing tools.Transactional emails are often seen as necessary for sales operations, but not as a marketing tool.

In some retail organizations this function resides either in the IT department or is linked by software to your e-commerce platform or shopping cart solution.However, it is a valuable contact that should not be overlooked as a way to provide product suggestions and establish a post-purchase dialogue with the customer.

Therefore the advice is to take control of transactional emails and inject product recommendations along with sending confirmation emails.These product recommendations in turn transform emails into conversion tools and can statistically increase traffic percentages by 35% and conversion rates up to 25%.

Eric Session 2018-11-30
img

The SEO is the process of optimizing the website for ranking on search engines (mainly Google in UAE).

SEO is the abbreviation of Search Engine Optimization.

Once this analysis is done, you must perform a set of complex actions to be present as close as possible to the first positions on the search engine results pages.SEO: Search Engine OptimizationThis is the basis.

We can also add paid ads up and down that is called paid search advertising and which at Google is managed by Google Ads.

We will deduce a list of prioritized actions to achieve the position in SERP.

This can include redirects, html code, language code, mobile optimization, site security, site download speed, content duplication, blocking elements ...

Eric Session 2018-09-27
img
The idea here is to ask your experts multiple questions, interview style, to find out how they got started in the niche, what secrets they use for maximum success and so on. Next… Outsource Product Creation This is the fastest and easiest way to get any product created. Just email your freelancer with a brief, hammer out the details, and you can focus on something else while your freelancer takes care of product creation. Here’s another idea… Hire Someone To Do The Research and Outlining If you don’t want to hire someone to create the entire product, you can still save time and money by hiring someone to do some of the legwork. In this case, you might give your freelancer an explanation of what you’re looking for, and then let the freelancer do the research and outlining. Next… Update Existing Content Another quick and easy way to create a product fast is simply by updating an existing product.
Eric Session 2018-06-23

These layouts had their drawbacks, but they were a definite improvement over the earlier designs.The invention of Flash marked a huge breakthrough in web design, as did the gradual speeding up of internet connections.

Additional technological advances include the advent of CSS and Web 2.0, both of which allowed for more sophisticated design techniques.

Websites grew, encompassing many pages and various types of content.Today’s websites are remarkably sophisticated compared to those early sites.

A thorough audit can enable you to find potential problems including slow load times, broken links, and other issues that may take away from your site’s usability.Every business needs to do a website audit periodically.

Regular audits will ensure that you catch problems early, before they turn into a real problem for you or your customers.While there are certainly companies who will audit your website for a price, you can do an audit on your own if you prefer.

Here are the things you need to check.Load times are hugely important – in fact, research shows that most web users will navigate away from a page if it takes more than four seconds to load, or if it loads improperly.

Eric Session 2018-04-28

Some think of starting a small business because of unpleasant or unhappy situations they have encountered in their workplaces.

There are also others who think of starting a small business because that is the only way they will be able to work again following a break from work for reasons such as health or redundancy.Toying with the idea is one thing, but if you are taking positive steps to get started, then certain myths associated with starting and running a small business should be dispelled from your mind.1.

Starting a small business might appear to be an easy option to many who are desperate to get out of a situation but running a business is not as easy as it appears to be.2.

The general impression created in the minds of many people is that you can make a lot of money by running a small business.

A few people do make a lot of money by running a small business.

On the other hand there are many people who loose a lot of money unfortunately due to lack of proper research and planning.3.