At the time, Culinary had been involved in an ongoing work to unionize Station Casinos' 11,000 staff.

In late October 2003, Station Casinos held an occasion to educate residents about the project and to answer inquiries.

Almost 250 folks attended the event, which received a mixed reaction of opposition and assistance.

That year, Station Casinos took more than operations at the Cherry nightclub, soon after parting ways with Gerber.The Cherry nightclub reopened in June 2009, right after a remodeling that incorporated the addition of a stage.

At that time, Cherry consisted of 13,000 sq ft (1,200 m2), like an outside location with a pool, known as Cherry Pool during the summer.

Cherry also included a DJ, and was meant to appeal to local residents via promotions.