For example, Facebook has started attracting more older demographics, whereas Instagram has mainly attracted females.
Many new trends are going to change of overall scenario of content marketing this year.Content Optimization for Niche, Long Tail KeywordsThe content marketers were focused on long-form content for a long time.
Instead of focusing on long-form or detailed and lengthy content, content marketers have put their entire focus on using niche, long-tail keywords.
Developing a community gives established and new brands an opportunity to learn, collaborate and come together.
Plus, it offers community downloads, webinars, networking opportunities, discounted events, tools, books, and many more.
Community marketing is all about engaging with the audience while reaching a broader base and developing loyalty and trust.Repurpose Your Content Across ChannelsWhen you repurpose your content, it augments your organic search, gets your brand in front of a different and broad audience, and saves you a lot of time.