For example, Facebook has started attracting more older demographics, whereas Instagram has mainly attracted females.

Many new trends are going to change of overall scenario of content marketing this year.Content Optimization for Niche, Long Tail KeywordsThe content marketers were focused on long-form content for a long time.

Instead of focusing on long-form or detailed and lengthy content, content marketers have put their entire focus on using niche, long-tail keywords.

Developing a community gives established and new brands an opportunity to learn, collaborate and come together.

Plus, it offers community downloads, webinars, networking opportunities, discounted events, tools, books, and many more.

Community marketing is all about engaging with the audience while reaching a broader base and developing loyalty and trust.Repurpose Your Content Across ChannelsWhen you repurpose your content, it augments your organic search, gets your brand in front of a different and broad audience, and saves you a lot of time.

Amassing more than a billion active monthly users worldwide and some highly enticing features, the platform has established itself as the prime place for promoting visual content effectively.

It is impacting our lives significantly as with users spending over 53 minutes on an average every day.

It is more than a visually-oriented social media platform, now providing great content opportunities for brands.

Image editing requires creativity, but there are the best practices that professional and amateurs editors use widely alike:-Adjusting your image’s perspective with skew, crop, straighten, etc.Achieving aesthetics like hue, brightness, color balance by tuning your images.Adjusting portrait images by using a skin tone slider.Choosing a filter that can complement the images and adjust their intensity.Layering the filter when feeling necessary.VSCO is available on Android and iOS and allows its users to trade useful tips with other users before posting their final edit to Instagram.Adobe LightroomThe app is available for both desktop and mobile devices.

You can use its auto adjustment feature to get the best of our images with the least side effects like oversaturated and grainy pictures.How to Use the AppImport your images to the library of LightroomThen, use the button “auto” to auto-tune your image.Adjust the remaining image like sharpness, color balance, and brightness.If necessary, throw in the pre-loaded profiles.HyperlapseThe app introduced by Microsoft helps its users to edit or shoot video content based on time-lapse visuals.

The app is easy and simple to use and offers a few buttons only on the screen.SnapseedThis Google app is widely prevalent among android users.

Suppose you can’t track the essential social media metrics like customer engagement and reach.

An average post engagement and reach on social media vary from one platform to another.

When you take time to understand the analytics, it tells many things and helps you get more leads, increase brand awareness, and increase sales.Social Media Post Reach: What is It?Social media post reach can be described as the number of people seeing your content, either posts or ads.

Impressions refer to the total number of times people have viewed your content, including the same people.Social Media Engagement: What is It?The calculations of Social media engagement vary on the social media platform you are using.

Many actions can be calculated into social media engagement, such as likes, retweets, shares, comments, expanded images, etc.How to Track Average Social Media Post Reach?There are various reasons why brands want to track social media reach.

It will show your engagement metrics, including comments, impressions, clicks, shares, and overall engagement rate.

We will provide some valuable tips in this article that can help you optimize your video content and enable you to increase conversions.Video Optimization: Why is it Important?Videos have become one of the most essential marketing channels all across the world.

Be its global brands, market-leading influencers, or small businesses.

More than 85 percent of companies are using video content as their marketing tool.

Looking at this data, it is clear that it will bring you high conversions if you upload more high-quality video content on your web pages.

To achieve that, you will need to follow these best practices to optimize your video content for fast loading.Which are the Best Video Formats to Use for the Web?WebM and MP4 can pack vast and high-quality video content despite their small size for files.

While all browsers support MP4, WebM is currently supported by Firefox and Chrome only.