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Hannah Barden
Hi I'm Hannah, a digital marketing apprentice!
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Hannah Barden 2021-07-19

There is some stigma around having to go externally to use an agency, but they can actually be beneficial.

Here are five ways that a creative design agency could help you with your web design and development.

They Learn Code So You Don't Have ToThe first way that you can be benefitted from using an agency for a website is that using an agency will save you a lot of time from having to learn coding such as HTML, CSS, Ruby and JavaScript if they provide you with a CMS.

Quality Results Guaranteed!Within a creative design agency, there will be designers that have years of experience and a large portfolio of clients.

External, Additional ServicesThe good thing about creative agencies is that they don’t ever just offer one singular service.

The plethora of digital services from digital marketing, web design, development, graphic design, branding and more, mean that you can stay on top of how your business looks and performs against competitors.

collect
0
Hannah Barden 2021-05-27

They are the ones to practically put in place web designs, so they are usable and responsive to visitors.

They really are magic, aren’t they?We are sure you will have heard many creative agencies or people who have an interest in the online world continuously speak about how websites need to be fast, responsive, attractive and create a good user experience as a whole.

Roles and Responsibilities of a Front-EnderFront-end developers have the responsibility of creating a balance between the design of a website and functionality, which can sometimes be a lot of pressure and they are required to work closely with design teams, clients and back-end developers too.

On top of this, they also have to dive into the coding world of JavaScript, HTML, CSS and jQuery to turn briefs and plans into code that functions correctly.Regular maintenance and website updates are a common part of their job alongside resolving any problems that occur.

Making sure that any updates or changes to a website don’t affect any other features is important for a front-end dev, they are there to ensure processes run smoothly without causing issues that could potentially ruin a website’s features or reputation.

So, this doesn’t mean we say you have to be good at communicating with multiple sources and forget to include you should be punctual.

collect
0
Hannah Barden 2021-05-05

Businesses need to have a market plan whether that involves traditional marketing methods or digital methods.

Some digital marketing agencies offer design extras such as websites or branding.Case StudiesWhen you first begin to look around for digital marketing agencies, you need to make sure they are capable of getting results and have a history of clients.

Remember to carefully analyse the statistics, are they recent or from a while back?

Do they have a significant increase in the marketing objective that you want to increase?

All of these questions should be answered on a portfolio page.ResearchBefore working with any company, not specifically digital marketing agencies, you need to do some research into who they are, their morals and ethos.

If a company has a bad reputation or something you don’t agree with that you find when reading their website content, then you probably should avoid them.

collect
0
Hannah Barden 2021-02-24
When it comes to Search Engine Optimisation, these are the words someone will put into Google to find what they are looking for. You need to do your research on keywords because some can be too brief that they are highly competitive and less likely to generate results for you. It is all about discovering the balance and being relevant to your website. Mid-tail keywords are usually three-to-four-word phrases that are slightly more specific than short-tail. Putting too specific long-tailed keywords can make it difficult for people to find you online. Some do it to try to give themselves an advantage in rankings of searches, but it backfires a lot of the time.
collect
0
Hannah Barden 2021-06-16

A/B testing is when two versions of the same thing are compared and used to see which yields the best results.

For example, you may have a display advertisement about to launch and this will mean that, if you are doing split testing, you will have two different versions of display ads that will go to two separate groups of people.

This allows you to compare both advertisements and move forward with the better performing one.

You may even discover through your research that it isn’t the landing page of your website that is falling behind in performance and decide to pivot over to another page.Next, you should see if your bounce rate is high or page session duration low and evaluate how your page looks.

If you are putting something new out there with split testing, of course, A and B will both be new, different designs and elements.

However, Google Analytics offer a feature allowing webpages to be compared which will provide you with a script code to add to your page.

collect
0
Hannah Barden 2021-05-20

If your current social strategy revolves around a single post on Instagram every week, we think that you could really benefit from reading on... GuidesInstagram guides are a new feature that allows you to add a collection of posts under a single guide that has a name and cover photo.

Each post you add can have a title and description that reflects what's in the compilation.

You are also able to differentiate the guides and choose from places, products as well as posts.Advantages:Collate posts/products/locations relating to a single topic in one place.Allow users to easily view related posts.Users can view your recommendations.

Stories allow you to post videos or images as you go or upload them from your camera roll.

These stories are active for 24 hours.

Advantages:People can stay up to date with you in real-time.Take pictures or videos and add them to your story straight away.Has add-ons such as text, stickers and more.People can respond and message you from your stories.Helps form a better connection with your followers.Disadvantages:Stories only last 24 hours.Limited ability to dictate how long a story is.Stories depend on the algorithm to push up your ranking on your followers' feeds, so some stories may get left in the dark.You are unable to link to your website unless you meet specific criteria.

collect
0
Hannah Barden 2021-04-29

Particularly this year, rolling out a brand and planning can be super hard.

Consumer habits constantly changing and such a dynamic marketplace can prove tricky to navigate.

The main factor behind all brand building is looking at what service or product you are planning to sell to others or gain business from.

It also enables you to get an idea of how industry-specific businesses brand their company.

So many research tools are available out there, digital marketing agencies tend to be a valuable asset.

Branding isn’t just building people to like what you do, you need to look stylish whilst sending off a clear and important message.

collect
0
Hannah Barden 2021-06-15

We mean apart from the unsolicited advice of just about everyone on the planet and use my discount code WHOCARES15 for 15% off your first order now!

Brand logos can have such an influential impact on a visitor’s decision to invest in a company or search elsewhere.

ProfessionalismHiring a professional designer to create your logo guarantees the element of professionalism in the design.

If a competitor has a custom logo and you are stuck with something you created on an online editor in five minutes, the chances are that they look more visually appealing than you.

Set yourself apart and enable your business to hold a competitive advantage over others within your industry.

Expertise If you hire a good graphic designer to create your company logo *hint*, their experience and large repeat client base will show you that their designers have been trusted over and over again to create something amazing.

collect
0
Hannah Barden 2021-05-13

Whilst it is easier to do that, you aren’t giving your branding the chance it needs to stand out from the crowd and look better than your competitors.

This means the experts will always know what looks and will work best, especially if they have knowledge of the market from working alongside other teams such as digital marketing.

You Are The PriorityIf you are running a business, you will have countless tasks to do to make sure it is running smoothly so you won’t be able to dedicate 100% focus to a web design project.

Alongside trying to learn how to make a web design, there are many other responsibilities for you to juggle and it can be hard to dedicate time to this task because it will inevitably take you longer if you have no previous knowledge of design.

They know about making it user friendly, what font will look the best, colour theory, UI vs UX latest design trends and more.

One trend that our designers always stick by since being popular is having a responsive design which means the website is optimised for viewing on different devices.

collect
0
Hannah Barden 2021-04-29

 Keywords are the words that users will use in search engines to find what they are looking for.

We will break it down for you anyway!Mid-tail keywords are usually three-to-four-word phrases that are slightly more specific than short-tail.

An example going off our previous could be, “Wireless computer mouse,” as there is more specification through stating wireless as opposed to wired.

As you can tell long-tail keywords are longer search terms usually over four words.

Our example for this is, “Wireless windows gaming computer mouse.” This is very specific and classed as long-tail, if you’re using these keywords then people will find it relatively easier to find you, and commonly, people searching this specifically know what they are wanting so likely to become a customer.

Whereas the other two have a lower intent because they aren’t necessarily out looking for making a conversion.Beginning Keyword ResearchKeyword research is a must if you are looking to optimize your website’s ranking and boost traffic to it.

collect
0
Hannah Barden 2021-06-07
img

Email marketing is a great and popular strategy used to obtain new customers and remain in contact with existing ones.

As long as you have consent that someone has signed up to your email campaign, usually through a form, you are able to add them to your list.Here are the biggest benefits that email marketing can bring to your business.

Build Working Relationships with CustomersBeing able to send out personalised emails to existing customers who may buy from you but don’t necessarily promote you or connect with your brand on other channels, is a big benefit of email marketing.

You can also add things such as links to social media or feedback forms.

Increase Revenue and SalesThrough email marketing, you can offer special promotions to certain people and encourage people to sign up to your marketing with incentives such as, “10% discount off of our summer clothes range when you sign up to our email marketing.” You can even showcase new stock or a specific type of product that you think certain email subscribers will be more likely to choose.

Encourage users to check out with a discount code if they have left without completing a purchase, too.

collect
0
Hannah Barden 2021-05-05

From search advertising to video advertising and display ads.

Display advertising is normally in the form of images of your products or branding which appear on different websites that your customers go to.

Yes, that is an example of display advertising.

Some feel more comfortable being able to put a logo or image to a brand as opposed to having to understand the brand purely through reading.

The other good thing here is that, if you wanted, adding a short text phrase into your display ads can be a good thing to also approach the other side of people who may want to gain an insight into who you are in a short text.

Display Advertising Uses A Technique Known as Retargeting   Retargeting is when display advertisements are shown on different websites to someone who has visited your website and engaged with your content or an existing customer.

collect
0
Hannah Barden 2021-03-16
img

Have you ever considered working in digital marketing?

Let me tell you about my experience in my first month as a digital marketing apprentice.

There is so much of a drive now going into hiring apprentices and they can be useful to any business.

It can be quite overwhelming seeing the number of different tools a digital marketer uses for the different elements of marketing.

I even managed to acquire my Google Analytics and Analytics Advanced certifications!

The more experience you get and the more effort you put into the work; you’ll see better results.

collect
0
Hannah Barden 2021-07-19

There is some stigma around having to go externally to use an agency, but they can actually be beneficial.

Here are five ways that a creative design agency could help you with your web design and development.

They Learn Code So You Don't Have ToThe first way that you can be benefitted from using an agency for a website is that using an agency will save you a lot of time from having to learn coding such as HTML, CSS, Ruby and JavaScript if they provide you with a CMS.

Quality Results Guaranteed!Within a creative design agency, there will be designers that have years of experience and a large portfolio of clients.

External, Additional ServicesThe good thing about creative agencies is that they don’t ever just offer one singular service.

The plethora of digital services from digital marketing, web design, development, graphic design, branding and more, mean that you can stay on top of how your business looks and performs against competitors.

Hannah Barden 2021-06-15

We mean apart from the unsolicited advice of just about everyone on the planet and use my discount code WHOCARES15 for 15% off your first order now!

Brand logos can have such an influential impact on a visitor’s decision to invest in a company or search elsewhere.

ProfessionalismHiring a professional designer to create your logo guarantees the element of professionalism in the design.

If a competitor has a custom logo and you are stuck with something you created on an online editor in five minutes, the chances are that they look more visually appealing than you.

Set yourself apart and enable your business to hold a competitive advantage over others within your industry.

Expertise If you hire a good graphic designer to create your company logo *hint*, their experience and large repeat client base will show you that their designers have been trusted over and over again to create something amazing.

Hannah Barden 2021-05-27

They are the ones to practically put in place web designs, so they are usable and responsive to visitors.

They really are magic, aren’t they?We are sure you will have heard many creative agencies or people who have an interest in the online world continuously speak about how websites need to be fast, responsive, attractive and create a good user experience as a whole.

Roles and Responsibilities of a Front-EnderFront-end developers have the responsibility of creating a balance between the design of a website and functionality, which can sometimes be a lot of pressure and they are required to work closely with design teams, clients and back-end developers too.

On top of this, they also have to dive into the coding world of JavaScript, HTML, CSS and jQuery to turn briefs and plans into code that functions correctly.Regular maintenance and website updates are a common part of their job alongside resolving any problems that occur.

Making sure that any updates or changes to a website don’t affect any other features is important for a front-end dev, they are there to ensure processes run smoothly without causing issues that could potentially ruin a website’s features or reputation.

So, this doesn’t mean we say you have to be good at communicating with multiple sources and forget to include you should be punctual.

Hannah Barden 2021-05-13

Whilst it is easier to do that, you aren’t giving your branding the chance it needs to stand out from the crowd and look better than your competitors.

This means the experts will always know what looks and will work best, especially if they have knowledge of the market from working alongside other teams such as digital marketing.

You Are The PriorityIf you are running a business, you will have countless tasks to do to make sure it is running smoothly so you won’t be able to dedicate 100% focus to a web design project.

Alongside trying to learn how to make a web design, there are many other responsibilities for you to juggle and it can be hard to dedicate time to this task because it will inevitably take you longer if you have no previous knowledge of design.

They know about making it user friendly, what font will look the best, colour theory, UI vs UX latest design trends and more.

One trend that our designers always stick by since being popular is having a responsive design which means the website is optimised for viewing on different devices.

Hannah Barden 2021-05-05

Businesses need to have a market plan whether that involves traditional marketing methods or digital methods.

Some digital marketing agencies offer design extras such as websites or branding.Case StudiesWhen you first begin to look around for digital marketing agencies, you need to make sure they are capable of getting results and have a history of clients.

Remember to carefully analyse the statistics, are they recent or from a while back?

Do they have a significant increase in the marketing objective that you want to increase?

All of these questions should be answered on a portfolio page.ResearchBefore working with any company, not specifically digital marketing agencies, you need to do some research into who they are, their morals and ethos.

If a company has a bad reputation or something you don’t agree with that you find when reading their website content, then you probably should avoid them.

Hannah Barden 2021-04-29

 Keywords are the words that users will use in search engines to find what they are looking for.

We will break it down for you anyway!Mid-tail keywords are usually three-to-four-word phrases that are slightly more specific than short-tail.

An example going off our previous could be, “Wireless computer mouse,” as there is more specification through stating wireless as opposed to wired.

As you can tell long-tail keywords are longer search terms usually over four words.

Our example for this is, “Wireless windows gaming computer mouse.” This is very specific and classed as long-tail, if you’re using these keywords then people will find it relatively easier to find you, and commonly, people searching this specifically know what they are wanting so likely to become a customer.

Whereas the other two have a lower intent because they aren’t necessarily out looking for making a conversion.Beginning Keyword ResearchKeyword research is a must if you are looking to optimize your website’s ranking and boost traffic to it.

Hannah Barden 2021-02-24
When it comes to Search Engine Optimisation, these are the words someone will put into Google to find what they are looking for. You need to do your research on keywords because some can be too brief that they are highly competitive and less likely to generate results for you. It is all about discovering the balance and being relevant to your website. Mid-tail keywords are usually three-to-four-word phrases that are slightly more specific than short-tail. Putting too specific long-tailed keywords can make it difficult for people to find you online. Some do it to try to give themselves an advantage in rankings of searches, but it backfires a lot of the time.
Hannah Barden 2021-06-16

A/B testing is when two versions of the same thing are compared and used to see which yields the best results.

For example, you may have a display advertisement about to launch and this will mean that, if you are doing split testing, you will have two different versions of display ads that will go to two separate groups of people.

This allows you to compare both advertisements and move forward with the better performing one.

You may even discover through your research that it isn’t the landing page of your website that is falling behind in performance and decide to pivot over to another page.Next, you should see if your bounce rate is high or page session duration low and evaluate how your page looks.

If you are putting something new out there with split testing, of course, A and B will both be new, different designs and elements.

However, Google Analytics offer a feature allowing webpages to be compared which will provide you with a script code to add to your page.

Hannah Barden 2021-06-07
img

Email marketing is a great and popular strategy used to obtain new customers and remain in contact with existing ones.

As long as you have consent that someone has signed up to your email campaign, usually through a form, you are able to add them to your list.Here are the biggest benefits that email marketing can bring to your business.

Build Working Relationships with CustomersBeing able to send out personalised emails to existing customers who may buy from you but don’t necessarily promote you or connect with your brand on other channels, is a big benefit of email marketing.

You can also add things such as links to social media or feedback forms.

Increase Revenue and SalesThrough email marketing, you can offer special promotions to certain people and encourage people to sign up to your marketing with incentives such as, “10% discount off of our summer clothes range when you sign up to our email marketing.” You can even showcase new stock or a specific type of product that you think certain email subscribers will be more likely to choose.

Encourage users to check out with a discount code if they have left without completing a purchase, too.

Hannah Barden 2021-05-20

If your current social strategy revolves around a single post on Instagram every week, we think that you could really benefit from reading on... GuidesInstagram guides are a new feature that allows you to add a collection of posts under a single guide that has a name and cover photo.

Each post you add can have a title and description that reflects what's in the compilation.

You are also able to differentiate the guides and choose from places, products as well as posts.Advantages:Collate posts/products/locations relating to a single topic in one place.Allow users to easily view related posts.Users can view your recommendations.

Stories allow you to post videos or images as you go or upload them from your camera roll.

These stories are active for 24 hours.

Advantages:People can stay up to date with you in real-time.Take pictures or videos and add them to your story straight away.Has add-ons such as text, stickers and more.People can respond and message you from your stories.Helps form a better connection with your followers.Disadvantages:Stories only last 24 hours.Limited ability to dictate how long a story is.Stories depend on the algorithm to push up your ranking on your followers' feeds, so some stories may get left in the dark.You are unable to link to your website unless you meet specific criteria.

Hannah Barden 2021-05-05

From search advertising to video advertising and display ads.

Display advertising is normally in the form of images of your products or branding which appear on different websites that your customers go to.

Yes, that is an example of display advertising.

Some feel more comfortable being able to put a logo or image to a brand as opposed to having to understand the brand purely through reading.

The other good thing here is that, if you wanted, adding a short text phrase into your display ads can be a good thing to also approach the other side of people who may want to gain an insight into who you are in a short text.

Display Advertising Uses A Technique Known as Retargeting   Retargeting is when display advertisements are shown on different websites to someone who has visited your website and engaged with your content or an existing customer.

Hannah Barden 2021-04-29

Particularly this year, rolling out a brand and planning can be super hard.

Consumer habits constantly changing and such a dynamic marketplace can prove tricky to navigate.

The main factor behind all brand building is looking at what service or product you are planning to sell to others or gain business from.

It also enables you to get an idea of how industry-specific businesses brand their company.

So many research tools are available out there, digital marketing agencies tend to be a valuable asset.

Branding isn’t just building people to like what you do, you need to look stylish whilst sending off a clear and important message.

Hannah Barden 2021-03-16
img

Have you ever considered working in digital marketing?

Let me tell you about my experience in my first month as a digital marketing apprentice.

There is so much of a drive now going into hiring apprentices and they can be useful to any business.

It can be quite overwhelming seeing the number of different tools a digital marketer uses for the different elements of marketing.

I even managed to acquire my Google Analytics and Analytics Advanced certifications!

The more experience you get and the more effort you put into the work; you’ll see better results.