Netflix activate announced on December 28 that more than 45 million accounts watched its www.netflix.com original horror movie, Bird Box, in seven days, making it a record breaking debut for the streaming service- but considering Netflix rarely specifies what its data means, it was difficult to gauge what that number meant.There are a lot of variables in Netflix’s statement.
It’s also unclear from www.netflix.com movies’s tweet how many people watched all of Bird Box (starring A-list actors like Sandra Bullock and John Malkovich) or even half of the movie, before switching to something else.
Netflix famously doesn’t make its viewership numbers public, making it difficult to determine an accurate viewership number.
This is different from Hollywood studios with theatrical releases, whose box office numbers are certified by authoritative box office tracking firms.Some of that information is beginning to come to light, though.
Considering that people may have watched Bird Box with friends or family, chances are that the total view count may be even higher than 45 million- especially given that Bird Box was released globally.
Approximately 58 million of those subscribers are based in the United States, according to the company’s third quarter earnings report, with an additional 79 million subscribers worldwide.