IntroductionExperiential marketing is different from traditional kinds of marketing fundamentals as it promotes and encourages the interactive procedure using physical contact with the product or brand.

This important difference could be taken further while asserting the experiential campaigns to interrelate with the consumers on an individual and personal level than huge media campaigns.

Different results of this interactive and personal contact have a better emotional attachment with the product or brand which results in or, leading to increased conversions from relatively little financial investments.Rise of Experimental Marketing AgenciesExperiential marketing is rapidly getting popularity in the past few years being a new and fascinating way to gather attention from the public and consumers.

However, why are many companies choose to use these tactics?

Here are some points which show how an experiential marketing agency can help you promote your new product with an eye-catching marketing program.Launching New ProductsAmongst the main reasons to use this kind of marketing is launching a new product.

Usually, complete product launch costs millions of pounds to a big brand.