The emergence of social media completely transformed the marketing scenario as it allowed brands to connect with their customers via this medium.

We say influential because social media has the potential to influence your potential customers to become your existing customers.

This gave rise to social commerce and completely changed the marketing game for brands and businesses.

Social media was mainly used by brands to communicate and connect with their friends, relatives, family and make other connections.

Reasons Why You Need To Include Social Commerce Genuine Engagement From Users Getting engagement from the audience is what brands majorly aim at.

This results in direct and authentic attention and engagement from the brand’s users, which ultimately leads to more conversions and sales.

As an ecommerce brand, you keep looking for ideas that would increase sales opportunities for your brand.

It has brought social commerce, a newly discovered phenomenon, into the mainstream, changing the direction of ecommerce marketing strategies.

Keep reading to find out more!What Is Shoppable Instagram?Shoppable Instagram is nothing but ecommerce businesses turning their business profiles on Instagram into shoppable storefronts.

If you are a brand that wishes to establish a storefront on Instagram, then you must post shoppable posts using the right hashtags and keywords that can define your product at its best.

When users use hashtags and keywords to look for products similar to yours, they will surely come across your shoppable posts.

When they realize that, along with discovering they can even buy your product without leaving the app, it will surely add to your conversion rate.Easy Purchase Journey Increase SalesWhat made shoppable Instagram a success regardless of the numerous ecommerce stores out there is the easy purchase journey.