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These campaigns can be for either be run through email marketing, social media, or google AdWords.Wondering how this can be done?Let’s discuss 3 basic steps which can help you to initiate the process and take you further in an effective manner.Analyze who your target audience can beThis is the first and the foremost step in the process of creating digital marketing strategies.Until you identify your potential customers, it will be very difficult for you to devise a plan to achieve your goal.Below are a few decision making points:What is your product about?Who do you think, can best fit to it?How much useful would that be for them?How will they approach you online?Where are they more likely to see you?By getting insights about your target demographics, you will have some vision before you start planning your digital strategy.Well, the answer to the above questions can help you with this as well.These mainly include social media, google advertising, email marketing, blogging and search engines.Depending upon the age group of your potential customers, you can decide which platform you should focus more on.