Last few years, the use of social media websites, blogs and virtual worlds has comparatively improved. Consumers are gathering to such sites as they can share, gossip, ask, talk or just browse profiles whenever needed. SMO is an extremely reachable media marketing strategy that has converted an interesting concept for peoples, agency/companies and firms looking for fast rank across quality client society. The idea is:- spread information faster via user groups formed on networking website having the same interest in the product or the service being promoted. Because of the growing popularity of interactive platforms such as blogs, video sharing and podcasts, it has now converted easily to make an online identity linkable and evident in social media website searches.

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