In this technologically rich era, the market is saturated with the latest and most innovative products. Product design focuses on the fulfillment of the preferences and expectations of the end-users. The key to a successful digital product design is to put yourself in the shoes of the consumers and understand their needs and expectations. Functionality First, Looks Second - Steve Jobs has always been an advocate for design thinking and to Apple-loyal customers their products feel practical yet flawless. Create Innovative Product Designs - Product design firms create innovative and unique products by adding better features, developing something new and original or by coming up with new versions of already existing products. This not only augments the product’s growth but also drastically improves its performance.