The simple meaning of user-generated content is the content created by the users of a product or service, rather than the brand.

UGC can boost user engagement on the website and thus helps in the overall development of the website.

Once, Apple users were dissatisfied with the average camera qualities for taking pictures shot in the low lights.

Read More: User-Generated Content Marketing Insights

In 2014, Starbucks started a campaign on Twitter under the hashtag #WhiteCupContest and encouraged the customers to draw on the white cups.

Starbucks declared that the winning white cup campaign, submitted by the artist would be selected as a limited edition template of the Starbucks.

So today, we are going to discuss what is user-generated content, what are user-generated content platforms and how brands curate UGC and use for their benefits.

User-Generated Content (UGC) or the User-Created Content(UCC) is the content created by the fans or users of a brand without being paid.

You can embed the user-generated content on the website to increase sales.

User-generated content platform is software as a service that helps you to curate the user-generated content (photos, Blog Comments, videos, Testimonials, Reviews) so that the brands can use it for its purpose.

There are some important aspects that you should consider before making a purchase decision for any of the product or service.

It can aggregate the content all over the social media platforms using Hashtag, Handle, Mentions, Tagged.

The ability of the UGC to spread the truth about the brand and the connections with the audience is known by all of us.

There is no doubt that UGC is more effective than a lot of money spent on branded photoshoots and advertisements.

In this blog, we will learn a proper user generated content strategy for the UGC campaigns that can help you to grow.

Having a user generated content strategy can help you in the following ways:

To manage and organize your UGC in a well-defined manner.

Now we are going to discuss the user-generated content strategy that you should follow while planning any user-generated content campaign.

When Coca-Cola introduce their “Share A Coke” campaign, the world went crazy for it.

People love UGC because it is real and more authentic.

According to a report by eMarketer, nearly 7 out of 10 social users are influenced to purchase based on the friends’ post.

Now, you can easily understand the impact of UGC on the audience.

The above-mentioned example proves it.

People don’t share their experiences with the product or service for money, they do it for free.

These are only some of the benefits of UGC.

What User-Generated Content (UGC) Refers To?

There are many types of user-generated content such as

These are only some of the types of user-generated content.

According to a report by Bazzarvoice 86% of the young users say that UGC is a good indicator of a brand’s quality.

Another report by Reevoo states that 61% of people love to engage with advertisements that contain user-generated content.

They may love to contribute to your website if you allow them to share their thoughts.

These are many user generated content WordPress plugin that allow users to post on front end.

In this way, you will user-generated content and hence it will help you to increase the authenticity of the website and built as a brand.

The plugin is responsive and allows visuals like photos, videos etc.

CRED form-making capabilities instead this focus on the cases that allow the users to submit content for product listing, directories, memberships, or classified websites.

CRED is user-friendly and comes with many amazing options like

User Generated Content (UGC) or also known as User Created Content (UCC) is any type of content created by the users rather than the brand itself.

According to a report by Nielsen Consumer Trust Index, 92% of the customers trust the organic and the user-generated content rather than the content created by the brands itself.

UGC also helps to gain the trust of the people and establish as a powerful brand.

It helps you to build a better relationship with the people and increase your reach.

So from the above-mentioned data, you can analyze the importance of UGC in today’s world.

Rating and reviews play a vital role in today’s marketing world.

User-generated content on social media helps you to reach that goal.

UGC is the best way to relate with the people.

User-generated content is an amazing way to lower the gap between the customer and the brand.

Immediately reach the people whenever you see that you are tagged in someone’s stories and ask them if you can share them in the Instagram stories.

The best thing is you will always get the answer yes.

4 Use UGC In Ads

User-generated content can help you to grow your business to a new scale.

People love to see UGC as compared to any other form of content because it is real and more authentic.

So today we are going to see how you can grow your business using user-generated content on WordPress.

Read More: User-Generated Content Platforms And Beyond

Ways To Use User Generated Content On WordPress

Reviews and rating play a major role in your sales if you are offering any product or service.

User-generated content (UGC)also known as user-created content(UCC) is any form of content such as photos, videos, text, reviews, ratings, etc that which is created the users of a product or service.

The concept of UGC comes into plat in the mid-2000s and now it plays a vital role in content marketing strategies.

UGC also helps to make purchase decision.

Benefits Of User-Generated Content On Website

Every eCommerce site needs high-quality original content to boost their rankings.

Place the UGG at the main center of the website or so that all the users can easily interact with it.