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MarTechCube Cube

We recognized the need to address the technology challenges specific to a CMO and the marketing department

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The spookiest time of the year is almost here, with chilled air and longer darkness, which means it’s Halloween 2020, and it’s time to start preparing for the Halloween party!You might have already started baking Halloween Cupcakes, and brewing some festive cocktails, lined up with Halloween movies, and most importantly Halloween costumes, but to really set the mood, you obviously need a goblin approved Halloween Songs Playlist.From rhythms about the devil to the tunes about the living dead to tales of monsters dancing the night away, Halloween songs are killer.Are you already ready with your Halloween Songs Playlist for Marketing?No?… Don’t worry, we have already made one for you.Our playlist consists of the most spookiest Halloween Songs that will set the mood for your marketing strategies through various marketing verticals such as social media marketing, Adtech, SEO, etc.Plug-in your speakers, Volume Up, Let’s play the Halloween Songs.https://www.martechcube.com/halloween-songs-rhythm-you-need-to-tune-into/
October 14 is the first anniversary of LIFEASE, NetEase Yanxuan ‘s official overseas website.NetEase Yanxuan has always insisted on helping consumers improve their quality of life while meeting their shopping needs by providing high-quality, cost-effective products.In order to celebrate its first anniversary, LIFEASE launched a special promotion at historically low prices from October 14 to 30.All products were up to 50% off.In addition, consumers can get one free when buy five household products, so as to help consumers get all of the best home products in one place.During the event, all products from US warehouse were offered at a 10% discount with free shipping.There was a 20%-40% discount for popular items, and 10 items sold at 50% off in a flash sale.
Piano, the leading subscription commerce and customer experience platform, today announces its new Chief Growth Officer, Joanna Catalano.Catalano’s proven track record has delivered profit growth and revenue with a focus on new market entry strategies for companies such as Dentsu Aegis Network, Google, American Express and Starwood Hotels.She brings her expertise and leadership to Piano, to continue their roadmap of scaling business globally and vertically.Catalano will focus on growing Piano revenue through strategic partnerships and global market expansion.Her primary focus is to drive a growth strategy rooted in product, vertical and partnership expansion, and build and maintain large-scale relationships with corporate, technology and agency partners.For over two decades, Catalano has been a creative builder of new businesses, with a focus on new market expansion, specifically in Asia-Pacific.During her time at Dentsu Aegis, Catalano drove a digital marketing agency business of $400M+ billings, across 14 countries, and delivered revenue and profit growth.She also led the M strategy in order to scale growth and deliver specialization in core product areas.
Tell us about your role at Bynder.I am the chief marketing officer at Bynder, which is a digital asset management platform.As a DAM provider, we help marketing teams collaborate in the cloud to more easily create, store, find, and utilize their assets.Marketers get more usage and impact from their creative assets, while keeping everything on brand.2.Describe your journey into this market.I’ve always been a bit of a growth company junkie; helping scale up marketing organizations is my jam!Bynder is actually the seventh growth company I’ve been a part of.This ended up being a great introduction to business because I would watch really small start-up companies completely overturn industries.
With Halloween 2020 less than a week away, we get the marketing world a fun read containing the best Halloween marketing ideas that your website needs right awayWith Halloween eerily crawling just around the corner, the ballpark of words that comes on the top of our mind are Halloween Makeup, Halloween costumes and Halloween Treats, what we generally tend to forget is that this is the thought floating on top of everyone’s head.Why not use this in the profitable sense and give a total makeover to the primary source of business i.e YOUR WEBSITE.A website is the primary entity that represents your brand, your outlook towards customers along with a part of you that sets yourself apart from the others.Now while the halloween event has a distinct and vibrant feel to it along with halloween makeup defining the trend of the year, why not go and give your website a cool makeover to drive and maximize the conversions of your site.Let us do the hard work for you!We at Martech Cube have aggregated a makeup parallel website makeover guide that will not help you to enhance your conversion rate but also make your visitors inquisitive about your products and will ultimately lead to a strengthened Customer Experience.https://www.martechcube.com/halloween-makeup-tips-for-maximized-website-conversions/
Open Road Integrated Media (OR/M) announced today the restructuring of its marketing and business operations teams.These changes underscore the company’s focus on innovation, efficiency, scalability and tech and data as the driving forces behind its Marketing-as-a-Service (MaaS) initiatives, which have contributed to 40% year-over-year increase in revenue in 2020.With a proprietary marketing platform the technology, data and marketing teams are working to lift sales on more than 30,000 titles it currently markets.OR/M is looking to expand that effort to the rest of publishing—a $26 billion industry.“The marketing team supported by our state-of-the-art tech/data operations are driving outsized growth for our 40+ clients; often in excess of 200% increases in revenue,” said Paul Slavin, CEO.“The team focuses on efficiency, impact, and innovation.”https://www.martechcube.com/martech-company-open-road-underscore-companys-maas-platform/
Qualtrics, the leader in customer experience and creator of the experience management category, today announced several solutions, capabilities, and enhancements to the Qualtrics XM Platform™ that powers the four core experiences of business: customer, employee, product, and brand.These innovations enable organizations to significantly scale their existing experience management programs by becoming systems of action that proactively identify and automatically close experience gaps to improve customer retention, increase employee engagement, and drive brand loyalty.“Organizations have relied on traditional systems of measurement for years.Today, that’s no longer enough to create differentiated customer, employee, product, or brand experiences at a time when expectations and preferences are rapidly changing,” said Scott Fynn, Senior Director of Product Management, Qualtrics.“Qualtrics has made it simple and efficient for organizations to move into systems of action with customizable capabilities and purpose-built solutions to deliver personalized experiences for all stakeholders – on one single platform.”https://www.martechcube.com/qualtrics-unveils-customer-experience-management-innovations/
Christian Kruse takes us through the current state of marketing and how small businesses can cope up with the burnout that the pandemic brought with itself.If you are like most small business owners, you probably have the tendency to want to do everything yourself.And, it is understandable since this is the passion that you are pursuing and you want everything to run smoothly.The excitement that comes with the realization of your entrepreneurial dream drives you to work long hours to ensure everything is streamlined.What you don’t know is that you are fuelling a recipe for burnout.You will not see it coming, it will creep in overtime only to realize when you are already going downside.By this time, you have a difficult time making decisions, you are no longer eager to work and the initial passion is diminishing.Small business burnout is a monster that needs to be nipped in the bud before it kills your business.Here are 8 strategies to help you avoid being a victim.https://www.martechcube.com/eight-strategies-to-avoid-small-business-burnout/
Halloween 2020 is almost here, so are we with some creepy but yummy Halloween cupcake treats for social media marketing.Taste it for free & leave your feedbackHalloween is almost here, and even if it is 2020, we can’t afford to miss Halloween fun.Many of us have already started the preparations for Halloween 2020, from choosing Halloween songs to Halloween makeup, everything is being focused like it used to be done every year.But, Halloween Cupcakes are among the favorite and important parts of these preparations.You might be knowing how to make a creepy looking, but charming and tasty Halloween cupcake, but you might be still stuck in sorting-out an effective Halloween Social Media Marketing strategy, because you know it matters.Yes, having an effective social media marketing strategy on Halloween is as important as the Halloween Cupcakes.As per the National Retail Federation, Halloween spending in 2019 reached $8.8 billion, and, this year, despite the tricky retail landscape because of COVID-19, is expected to reach at least up to $8 billion this year.
Confirmit has announced today that TMC, a global, integrated media company, has named Confirmit Horizons as a 2020 Customer Experience Innovation Award winner, presented by TMC’s CUSTOMER magazine.The 2020 Customer Experience Innovation Award recognizes best-in-class companies setting the standard in delivering exceptional customer experiences through all channels, including social.“Confirmit was built by insight pros for insight pros – and we’re thrilled to be recognized for our continued commitment to supporting our customers by helping them to use insight to tell stories that drive change,” said Kyle Ferguson, CEO at Confirmit.“We will continue our focus on working with our customers as an extension of their team and helping them leverage our solutions to break down barriers and drive insights that fuel action and business success.”https://www.martechcube.com/confirmit-receives-2020-customer-experience-innovation-award/
POWSTER—an award-winning interactive creative studio/production company for over 150 movie distributors—in collaboration with the world’s largest music company Universal Music Group, music industry-leading label Capitol Records UK, and Grammy-Award winning artist Sam Smith, join forces for the launch of a web-based AR activation for Smith’s new single “Diamonds,” only available on Spotify.The project celebrates Smith’s highly anticipated new album, “Love Goes,” scheduled to be released on October 30, 2020.POWSTER pioneered this groundbreaking concept, commissioned by Capitol Records UK and the Digital Marketing & Innovation department at Universal Music Group, with the help of Dimension Studios, a revolutionary volumetric film studio based in London, and 8th Wall, an award-winning computer vision software company that makes it possible to build interactive augmented reality based in a web browser.POWSTER used innovative volumetric capture and WebAR technology to bring the vision to life.In addition, the “Diamonds” experience is the first to use 8th Wall’s image target augmented reality technology to trigger and track multiple volumetric video captures, creating a truly holographic experience.https://www.martechcube.com/sam-smith-spotify-powster-launch-immersive-ar-experience/
Amperity, the first AI-powered Customer Data Platform (CDP), today announced it will be working in partnership with Zendesk.As part of the initiative, Amperity will integrate natively with Zendesk’s customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity.Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.By applying cloud-scale computing to the challenge of resolving identity across systems without a common unique identifier, Amperity transforms raw data into individual profiles that can plug directly into Zendesk open CRM software.Using data from Amperity in Zendesk means that a customer service agent now has visibility into a condensed view of all the information the brand has collected about the customer through any system, such as their last order, shipping and tracking details, loyalty status, satisfaction survey results, shopping preferences, and more.Moreover, with Amperity’s breakthroughs in predictive analytics, Zendesk users can also use dozens of built-in insights like product recommendations, next best action, and churn likelihood to serve their customers in the best possible way.https://www.martechcube.com/cdp-leader-amperity-zendesk-offer-customer-personalization/
Esquire Advertising, a nationally recognized full-service marketing firm based in Durham, NC, has officially announced its offering of a custom tailored COVID-19 market analysis report for retailers across the United States free of charge.Applying its advanced consumer targeting technology for retailers of all types, Esquire Advertising’s market analysis reports provide stores with a comprehensive reading of critical consumer movements within their store area.Reports include metrics for volume of in-market shoppers, demographic breakdowns of active shoppers, as well as an assessment of market volatility based on consumer movements surrounding the retail store.To conduct each report, Esquire Advertising uses its proprietary technology to track consumer activity within a 200-meter radius of a store’s premises with supreme accuracy – down to a single meter.The company then observes consumer movements within that target field to examine the current traffic volatility compared to the prior six-month period.These observations allow Esquire’s data scientists to gauge trends in the market, as well as obtain reliable assessments for market volatility.Additionally, these insights enable retailers to better understand how the market has been and continues to be affected by the change in shopping behaviors during the COVID-19 pandemic.From there, Esquire Advertising’s marketing teams are able to offer various audiences available for targeting and provide opportunities for retailers to act on these insights by identifying the right in-market consumers with the highest likelihood for conversion.With the Esquire technology, retailers are able to capitalize on the trackability of consumer behavior traditionally only seen in selling online, but now available in a brick and mortar retail environment.https://www.martechcube.com/adtech-company-esquire-advertising-helps-retailers-reopen/
Leveraging advertising automation can lead to increased return on advertising investmentAcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today released an industry whitepaper, “Brands Need Advertising Automation to Control the Consumer Journey,” in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals.As the creators of illumin™, the only advertising automation technology today that offers planning, buying and omnichannel intelligence from a single platform, AcuityAds is uniquely positioned to offer advertising industry leaders insights on how they can go beyond programmatic to effectively advertise in an omnichannel ecosystem, and do so in a fashion that ensures the best return on investment for holistic campaigns.https://www.martechcube.com/advertising-automation-platform-acuityads-partners-with-digiday/
True Influence®, the technology leader of intent-based sales and marketing solutions, today announced a partnership with Snowflake, the cloud data platform.Under the new partnership, True Influence will be a B2B intent data contributor to Snowflake Data Marketplace, providing essential B2B insights to marketing and sales organizations via Snowflake’s single, integrated platform.“We have always been committed to providing quality intent data to B2B marketing and sales organizations, so partnering with Snowflake made sense in that it allows us to provide our data to more people,” said Brian Giese, CEO of True Influence.“Working with Snowflake provides fluid access to our data and enables a more efficient means of testing and source-pivoting due to the elimination of redundancies often associated with moving data.”Snowflake Data Marketplace gives data scientists, business intelligence and analytics professionals, and everyone who desires data-driven decision-making access to live and ready-to-query data from an ecosystem of business partners and customers, and from potentially thousands of data providers and data service providers.Snowflake has democratized the way companies share data by creating a data marketplace that allows companies to access third-party marketing data in a consumption-based manner, safely and securely.True Influence is a participating B2B intent data contributor to Snowflake Data Marketplace.“Partnering with True Influence helps us honor our commitment to empowering businesses with secure, fast, analytics-ready data,” said Snowflake VP Data Marketplace, Customer Product Strategy, Matt Glickman.“B2B marketing and sales organizations can now utilize True Influence’s intent data on Snowflake Data Marketplace to build their sales and marketing campaigns with the goal of increasing revenue and ROI.”True Influence intent data is a collection of analytically curated behavioral signals that help interpret B2B purchase intent.
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Today, ManoByte, a Grand Rapids, Michigan-based, full-service, marketing, design, and technology solutions consultancy, announced they’ve joined HubSpot’s exclusive group of Advanced CMS Implementation Certified partners.This advanced certification recognizes and verifies ManoByte’s ability to deliver highly complex CMS migrations, software integrations, and custom website development projects.With the continued expansion of HubSpot’s CMS features – including themes, live chat, SEO tools, serverless functions, and memberships – it’s a one-stop solution for any organization seeking a user-friendly marketing interface, even at an enterprise level.And as a diamond HubSpot solutions partner, ManoByte has helped more than 100 companies grow their business by leveraging HubSpot’s CMS and CRM tools – coupled with its custom app and integration development – over the last 12 years.“HubSpot takes its certifications and endorsements very seriously, which is what makes our team so thrilled to be recognized as an Advanced CMS Implementation Partner,” said Kevin Dean, president, and CEO of ManoByte.“We’ve also been fortunate enough to be previously selected by HubSpot as a partner for other opportunities, and have seen what value it brings to HubSpot, its clients, and our own bottom line.We look forward to this next step and to delivering the level of service and end-product that HubSpot and its customers expect at an enterprise level.”HubSpot, a leading growth platform, developed its advanced certification program, which requires organizations to pass a series of tests, as a way to connect its customers to a qualified partner.“In today’s rapidly changing, digital world, having a well-designed and easy-to-use website is crucial for businesses looking to stand out and engage their customers,” said Katie Ng-Mak, VP of global partner strategy and operations at HubSpot.
Tim from Silverbullet explores contextual targeting in the Adtech space & dissects the role of the same in the life of a savvy digital marketer & advertiser.Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments.This is where the power of contextual targeting comes into play.Contextual targeting is a way to target relevant audiences using keywords and topics derived from the content around ad inventory, that doesn’t require a cookie or another identifier.Here are some of the key benefits of contextual targeting, and why it’s a must-have for any savvy digital marketer or advertiser.1.Can provide context beyond textTruly effective contextual targeting engines are able to process all types of content that exist on a page, to give true 360-degree guidance as to the page’s semantic meaning.Advanced contextual targeting analyses text, audio, video and imagery to create contextual  targeting segments which are then matched to particular advertiser requirements, so that advertising appears in a relevant and appropriate environment.So for example, a news article about the Australian Open may show Serena Williams wearing sponsorship partner Nike’s tennis shoes, and then an ad for sports shoes could appear within the relevant environment.In this instance, the environment is relevant to the product.Some advanced contextual targeting tools even have video recognition capabilities, where they can analyse each frame of video content, identify logos or products, recognise brand safe images, with audio transcript informing it all, to provide an optimum environment for marketing within and around that piece of video content.This includes, importantly, every frame within the video, and not just the title, thumbnail, and tags.
Google recently launched the fourth version of its analytics & we can’t stop raving, catch this exclusive all-feature prognosis edition from Martech Cube.Analytics has become the most important tool for marketers as well as businesses.Today, it is being increasingly used in defining crucial marketing strategies.As soon as we hear the term analytics the first things that strike our mind apart from Data Analytics, Marketing Analytics, Business Analytics, etc.is ‘Google Analytics’, a tool that has evolved as a loyal companion of millions of businesses and helped them in understanding the preferences of the customers and developing better Customer Experience.Recently, on 14th October 2020, Google introduced updated Google Analytics also dubbed as Google Analytics 4, with powerful new features.The new version of Google Analytics has Machine Learning(ML) at its core with an aim to provide new ways to monitor and track key data trends, and alert marketers and business owners to new opportunities.Its new property type includes Expanded predictive insightsCross-device measurement capabilitiesDeeper integration with Google AdsImproved granular data controls.Wednesday’s announcement is an expansion and rebranding of the last year launched App + Web property and marks the first major step in evolving beyond Universal Analytics.All the new features of Google Analytics are designed to improve marketing decisions and obtain better ROI.
Cision, an industry-leading earned media communications management and media advisory platform, today announced it is a platinum sponsor of MAC Summit – a two-day digital summit of insights and networking from brand leaders, marketers, PR pros, communicators and innovators.The conference will take place virtually on October 22nd and 23rd and will feature topics and sessions on the latest thinking in communications, digital advertising, B2B marketing, media relations, social media, automation, disruptive technologies and much more.Attend MAC Summit for 15% off using promo code cision2020.As part of its partnership with MAC Summit, Cision will have a virtual booth where conference attendees can speak to a Cision representative and learn more about the power of earned media management and PR ROI.In addition to the booth, Cision’s Chief Insights Officer, Mark Weiner, will host a session with Ford Motor Company’s Global Insights Manager, Michael Young.“Cision is thrilled to participate in the first ever MAC Summit, as it’s never been more important for innovative leaders in the marketing, advertising and communications industries to learn from and with one another,” said Mark Weiner, Chief Insights Officer at Cision.“We look forward to hearing from our peers and sharing valuable insights from our work with Ford on how we help them to quantify PR’s impact on business results.”Session Details:Quantifying the Return on Investment for Public RelationsFriday, October 23rd from 11:10 – 11:45am ETIn public relations, every professional communicator shares a responsibility to deliver a positive return on their employer’s PR investment.In this interactive session, Ford Motor Company’s Michael Young and Cision’s Mark Weiner define and explain public relations’ return on investment as an objective financial measure for private or public organizations.They will share their experiences and advice in demonstrating and generating a positive return on your PR-ROI while using the launch of the category redefining Ford Mustang Mach-E as an example.Check Out The New Martech Cube Podcast.For more such updates follow us on Google News Martech News
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Loop Insights Inc. (TSXV: MTRX) (OTCQB: RACMF) (the “Company” or “Loop”), a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement, and automated contact tracing to the brick and mortar space, is pleased to announce the Company has been accepted into the TELUS IoT Marketplace (T:TSX; TU: NYSE), which will serve to significantly expand Loop’s sales distribution channels on a national scale.TELUS launched the TELUS IoT Marketplace to help Canadian businesses accelerate the adoption of Internet of Things (IoT) tech.The marketplace is designed to allow businesses to quickly deploy IoT solutions while acting as a lead generation and sales channel for developers.TELUS has also committed its sales and marketing teams to provide support.Andrew Turner, TELUS VP Strategic Operations, stated: “By partnering with innovative and leading IoT development companies, such as Loop, we’re ensuring that our customers have access to some of the most advanced IoT business solutions in the world.”Rob Anson, CEO Of Loop Insights, stated: “To be recognized by TELUS as one of the most advanced IoT solutions in the world for their customers is as good as it gets for third party validation of our technology.More than just words, their sales and marketing support will be invaluable in commercializing and distributing our technology to TELUS customers across Canada, providing us with even greater strength when speaking to potential IoT customers around the world.”CANADIAN IoT MARKET TO HIT $21.8 BILLION BY 2023 The TELUS IoT Marketplace distribution channel is both critical and timely to Loop, given the growth of IoT taking place Globally.IoT investment in Canada is growing exponentially, requiring companies and organizations to access new services to stay competitive and relevant quickly.Loop’s addition to the TELUS marketplace provides marketing exposure and industry validation, making it easier for businesses to access Loop’s game-changing technology.Nigel Wallis, Vice President, Internet of Things and Industries at IDC Canada, stated: “In Canada alone, IDC anticipates that the total IoT market will grow to $21.8 billion in 2023.
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