To achieve quality results (besides caring for the users), marketers and business people use numerous modern technologies, from service personalization, conversational UI up to natural language processing and semantic search.

It is one thing to develop a product and leave users on their own, and it is an entirely different thing to step in and help users to understand how to use the product and solve their emerging issues.

Simplify the training process of the new employees by letting them study the existing knowledge base with ease.

Our global task on the project was to develop a flexible solution that would streamline the workflow of the customer support operation and at the same time, make it more valuable in terms of insights.

Semantic search feature seemed to be perfect for the cause.

The results were okay, but the performance left a lot to be desired.

SaaS Market Analysis and Predictions

Strategy Analytics Mobile Workforce Strategies (MWS) report “SMB Mobile SaaS Forecast 2011-2017,” says that the small and medium markets for SaaS enterprises are going to grow from $6.7 billion in 2012 to $19.7 billion in 2017.

The chart below clearly illustrates this trend:

The Same prediction is also provided by Gartner Inc.

They forecast the extension of global spending on SaaS apps up to $201 billion in 2019 compared to $149.9 in 2015.

However, the better part of spending will go for modernizing and functional expanding of office applications.

Pricewaterhouse Coopers research predicts the worldwide revenue from mobile healthcare at the level of $23 billion by 2017.

Lippincott Williams & Wilkins (LWW) survey says that 71% of nurses are using their smartphones for operational purposes.

The adoption rate of mobile devices among medical workers is extremely high:

Back to the Pricewaterhouse Coopers analytics, the key drivers such of such a high technological penetration are:

56% of physicians use mobile applications for healthcare for making medical decisions;

39% claim that such technologies help to reduce the time for administrative tasks;

Yelp advent has changed the concept of service selection, and the business itself has become more responsible.

Experience indicates that every new star in Yelp rating review increases sales up to 5-9%.

To cut the number of steps to get access to your app experience, we usually recommend adding the function of login with existing social networks.

For searching businesses our Yelp app developers can use Google Maps API that is available for iOS, Android and web browsers.

You can also use Foursquare API to create MVP and check the viability of your idea.

This factor affects on users acquisitions and retention.

If previously, the information was a commodity with a value limited to its instantly accessible features, now it is a resource the value of which depends on one’s skill to interpret it - the ability to make the most out of the available information.

This process requires complex systems that consist of multiple layers of algorithms, that together construct a network inspired by the way the human brain works, hence its name - neural networks.

Vector is an abstract representation of raw data that reiterates its meaning into a comprehensive form for the machine.

Unlike other types of neural networks that process data straight, where each element is processed independently of the others, recurrent neural networks keep in mind the relations between different segments of data, in more general terms, context.

Just like traditional Artificial Neural Networks, RNN consists of nodes with three distinct layers representing different stages of the operation.

Overall, the RNN neural network operation can be one of the three types:

Experts say that notifications boost retention by several times.

If you ask your users for permission to send them push notifications, you are trying to manipulate them.

Mobile app marketers know that, but more often they fail to create a thoughtful push notification strategy for your app and, therefore, miss an opportunity to boost retention.

For example, if your app helps users register for contests and events, make a notification that reminds a user when the registration period is nearly over to let him/her have a chance to be on time.

Obviously, to learn which method is the most effective, you should experiment and measure results.

How it works: it is crucial to test different approaches to push notifications and try different content, tones and timing to understand what interests your audience the most.

Thorough planning helps to understand where are you now and how to get to the desired point.

It seems to be obvious, though many clients are trying to skip this phase.

The more issues you find and solve before coding, the more time and money you save.)

After your application is ready, the QA team starts to test whether all code parts of the app work correctly together.

Our team also pays a lot of attention to the app performance and the stable operation of the system under the influence of various external factors.

Publishing & Maintenance of Your App

According to statista.com research, the worldwide mobile payment revenue in 2018 was around 930 billion U.S. dollars and is expected to surpass 1 trillion U.S. dollars in 2019.

Thus, you may use your phone to carry out payments for physical goods online or make in-app purchases of digital products.

Both of the stores (AppStore and Google’s Play) charge a 30% fee for each user’s in-app purchase.

Here are some variations how you can use In-App Purchase:

A basic version of your app with additional premium features

A magazine app that lets users purchase and downloads new issues

Public opinion is one of those entities that bring the shade onto certain concepts and behavior within the social groups and in society in general.

While the main goal of the mass media is to inform on topics relevant to the target audience segments, there is also a certain degree of interpretation of facts based on values of the outlet and its target audience.

The government’s needs are easy to follow:

To maintain control over public opinion,

To justify the government’s actions

The facts interpreted in the “right way” pave the way to many questionable things, such as:

Over the past few years, the popularity of social networks increased rapidly.

Let`s take a quick look at the GlobalWebIndex research that shows key users` motivators:

Also, the habit of using social networks has a huge impact that was studied in SNS survey.

That is why we came up with the idea of creating a universal solution that could help our clients to build such app regarding limited budget and time.

Also, they can follow and curate the news of other group members.

Last, but not less important feature is about retention of your users and keeping the virtual dialog going.

Today the capabilities of smartphones and mobile devices are probably enough to survive in the middle of nowhere.

TNS research studied users drivers for installing navigation, and location-based apps on their smartphones and here is the result:

So, if you are thinking of navigation app development, you probably made the right business choice.

You can also send the information right from the app to notify your friends that you are going to be late due to the traffic:

The search function is also worth mentioning.

Let's see what are the undoubted advantages of the Waze app:

So, you've got a great idea for an app, and you're ready to move on to the development stage.

This article will give you some insight into what to expect when it's finally time to develop your app.

Is your app going to be available on iOS and Android?

In general, here is the app development cycle is as follows:

There are services online that offer “app development” programs but these mostly just build on top of an existing framework.

This Is an Investment, But Is It A Worthwhile One?

It is crucial to understand how machine learning algorithms are applied in various fields to get the kind of results that would lead to legitimate business advantages.

gathering data from different sources,

extracting the valuable insights out of it

presenting it in a comprehensive manner (i.e., visualizing).

Machine learning algorithms are applied at various stages to secure the efficiency and the accuracy of the process.

Overall, predictive analytics is widely applied in the following fields:

Really impressive things are going on recently in all areas of life.

If you pay attention, it’s easy to see that online, and especially mobile presence, is something each and every business is looking for.

Just take into consideration, satisfied people - with your food, service and mobile experience - will eventually get loyal and come back on a regular basis.

The App Solutions’ recent app called QuePro has the same feature implemented:

menu view and ordering feature - this will be the skeleton of your app, a list of dishes with pics, descriptions, pricing and “add to basket” buttons - restaurant app developers code a familiar catalog, which looks nearly as one in our Nuwbii app:

in-app purchases - mobile payments increase up to 40% of total fees, so you better incorporate an online banking tool into your app, which redirects users to a usual online payment form.

The mobile travel app development can broaden the horizons of your existing business or open entirely new prospects.

The good example is a Tripit app.

Read also: How much does it cost to develop an app like Airbnb?

Here are some more options:

Key points to consider when developing a travel app

Before you hire travel app developers, there are some key points to consider.

Let's take a general look at the market - as we can see, the majority of the apps are free, especially in the Android Google Play market.

The statistics as of the first quarter of 2018.

Free App versus Premium App

Many apps come in a free and premium version.

In fact, such free apps to make money work like a hook that leads to the profitable catch when the user makes the decision to download the full version of the free mobile app.

12 Mobile App Monetization Methods