Coming up with new software ideas is not so much of a challenge as executing them is.

Instead, the best and the fastest way to implement an idea is to white label it.

In the SaaS industry, white label is still a new practice.

But it is swiftly gaining momentum primarily because of its ability to allow small businesses to compete with industry giants.Why white-label?Not every business possesses the resources to launch a new product and make it readily available in the market.

To add a product offering the conventional way, consider the process you’ll have to follow: You’ll need to invest in research, get a development & design team on board, build the product, get it tested and verified, and invest in its maintenance.

Needless to say, the process is time-consuming and stressful.Opting for a White-label software solution is a win-win situation.

Software is not always hard to build.

This is why companies are increasingly adopting its use, and it is predicted that by 2021, $5 billion will be invested in chatbots.

If you’re wondering how to build a chatbot, you’re at the right place.

Building a chatbot is pretty straightforward with a no-code chatbot building platform, but that’s just the technical aspect of it.

For chatbots to enhance customer engagement, you need creativity too.So how to build a chatbot that is engaging with its text and bound to qualify your leads?

Chatbots are marketing tools; hence, conversations on chatbots need to be strategic.

Did you know that Social Media was the highest lead generator for real estate agents, followed by ILS sites and aggregator sites?

According to the National Association of the Realtors, 52% of multifamily home buyers found their homes on the internet.With the proliferation of digital marketing, real estate agents and developers don’t have a choice but to step out of their comfort of traditional marketing and enter the realm of social media.

We know the importance of social media marketing for any business.

Still, it’s all the more a non-negotiable strategy for the real estate industry because of the massive number of multifamily & single-family property sales happening on the internet.

As a result, 76% of female realtors and 73% of male realtors used Facebook to do their real estate business.

While homebuyers are buying extensively on the internet, real estate agents still find it challenging to embrace this digital switch completely.

Introduction -We cannot talk about instant messaging without mentioning WhatsApp.

In 2020, WhatsApp had more than 2 billion active users!

It suffices to say that WhatsApp is the most popular messaging platform globally, and users spend 195 minutes per week on WhatsApp.

This makes me want to ask- Are you reaching out to your customers on this messaging platform?Maybe you want to.

Maybe your competitors are already doing it.

But perhaps you’re at a technical standoff.

There are chatbots, and then there are good chatbots that ensure successful conversational outcomes and benefit business processes.

Deploying a bot combines both technical and creative talents.

Your job isn’t over by just learning how to build a bot on the bot builder.

You also need to understand the intricacies of the conversational flow and the strategic reasoning behind it.

Consumers are still not very open to using bots, but with the right design that leads to a sound user experience, 86% of consumers are open to using it.

This proves that the formula of chatbot success is majorly attributed to its design.

I often wonder what exactly is Marketing?

What am I doing as a marketer?

To dig deeper, I started recreating a small mom and pop shop’s scenario.

He has a small hoarding that tells me what products he is selling, and then when I visit his store, all he does is talk to me about the products he has.

Isn’t that everything we do as marketers?

Pick a channel and talk to the customer about your product.With the advent of the digital medium, we now have websites that “to an extent” are the mom and pop shop’s online version.

Real estate giants usually spend tons of money and resources on bringing high quality leads to the relevant properties on their website.

Sending cold SMS, running Facebook ad campaigns, using site banners, advertising on Google, etc.

are some of the common but expensive ways to get more leads.And even after spending thousands on advertising, the website footfall rarely sees a sustainable jump.

Because once the user lands on the website, there is no way for them to engage with someone, get their queries answered immediately.

The website visitors tend to look around and leave, thereby not generating any real ROI for the realtor.With chatbots in real estate, realtors can automate FAQs and instantly respond to queries, thereby increasing engagement and quality leads.

Many realtors are implementing real estate chatbots to reap its benefits like saving time, money, and providing quality customer service.Here’s how a chatbot can assist you in nurturing your potential lead from lukewarm to hot –Say a buyer on your website is on the lookout for a new place to move into or the seller is looking to sell his/her home.

How many times have you used chatbots and conversational AI interchangeably?

Let me guess; you’re probably thinking, were they any different?

I wouldn’t really blame you.

On the surface, these two terminologies appear similar.

Their core value is to enhance customer experience through automated conversations.

However, their differences lie in how they achieve their goal.

As a Property Management Software company, consider all the solutions you provide- managing leasing applications, streamlining maintenance requests, keeping track of rental payments, etc.

I’m sure you know that most of your solutions are heavily dependent on seamless two-way communication.When you are targeting to provide the best-automated solutions, it is you that first need to follow your footsteps in adopting automation in the true sense- with AI-enabled conversational chatbots.Read the full article from here: Chatbot for property management software.