In fact, there are many designers that do not think of this aspect when designing a website.
Read on below to know exactly how your website’s design can impact its conversion rates.Pick the Right ColorThe colors that you choose for your website are important because they can be psychological triggers that can drive your visitors to perform certain actions on the site.
Use contrasting colors that bring out the designs beautifully against the background of the website.When choosing the color of the call to action button, choose a color that is not already present on the page.
A case study performed by Hubspot confirmed that call to action buttons that are of non-dominant colors performed better than those of dominant colors.
This same theory can be applied to the colors of the various hyperlinks on your pages.Bring Focus to Call to ActionThe ultimate goal of bringing a potential customer to your website is to get them to perform some action.
Apart from the colors, there are other elements to consider.These elements include – graphics, borders, textures etc.