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My Digi Salon
Get one stop solution for salon marketing with My Digi Salon. Our marketing suite for salon is built to grow your salon's online presence.
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My Digi Salon 2020-12-29
img

With this article, we are going to share some tips to jump-start your business with salon promotions that work.This pandemic is not just a health hazard, but business well.

But first, let us understand how these things work and why people are up for it.Why do Hair Salon Gift Certificates Work?A great marketing tool, gift certificates can help you enable and boost client retention rate.

You need to go Digital to make sure that you are maximizing your ROI.Social media platforms like Facebook have developed a new gift card listing feature to help salons and businesses market to customers.These gift cards can be used to reach out to the target audience by promoting gift cards on their platforms.

Keep your followers up to date about your operations depending on the changes that need to be followed.The government is coming up with measures to safeguard our lives and we need to follow them no matter what.Look for measures that can help you earn virtually eg.

Instagram also has the feature to add products and shop online for business profiles, make sure you try and grab this opportunity as soon as you can.Improving ROI and Maximizing Sales for Your SalonGift cards have a significant benefit of guaranteed future income.

A good technique to make sure that you do not face difficulty is by adding a cap amount to your gift vouchers.

collect
0
My Digi Salon 2020-09-21
img
Retention rate is one important aspect that salons and spas can not miss. When opening a new salon, the acquisition rate is the focus point. But the question is “ how to retain salon clients?” With this blog, we are going to shed some light on the 5 key points that are going to help you make the foundation of your brand. A strong foundation leads to great client retention techniques, brand building, and increasing ROI. Ask whether they have any skin or hair concerns that should be kept in mind. If you have a different theme then stick to it, embrace your uniqueness and let it shine.
collect
0
My Digi Salon 2020-08-05
img

Ahaircut along with other services in salons is an important part of our monthly grooming session.

No matter your age or gender, everyone needs a haircut once in a while.

Many businesses took a toll, the Salon industry is one of them.

Especially the younger generation, they are quite sensitive about their looks.

If you are wondering about how a salon app can help you in keeping a track of all this the read ahead.Get More Clients For More Profit:You need to run your salon strategically and professionally if you want this to work.

Nowadays, both large scale and startup industries are heavily dependent on programming, machines, and analytics that can decrease manual labor costs.

collect
0
My Digi Salon 2020-12-28
img

You need to consider a lot of factors e.g.

your budget, type of app, demographics, and basic requirements.All your decisions will impact the success rate of your salon over the years.

This guide will help you choose the best salon software to help you increase your ROI and improve your brand image as well.Before that answer the following questions and make a note.What is your salon size currently and are you trying to grow?Even if you are a single person running the show, you need a simple salon appointment app as most of your clients will be regular or come via recommendations.

A simple booking system will help you keep a track of your schedule every day.For a large-scale salon you don’t just keep track of your appointment book, but performance, staff management, and salon promotions that work to attract customers.A good salon software system will act as a guide that helps you in increasing your ROI along with reducing the no shows by proper time and schedule management.Do you think your customers want to book online?The second most important factor is demand.

But you need to check what category suits you best.A locally installed system will have everything at your reception computer.

From savvy millennials to quick fix professionals and long-standing regulars, their preferences might vary.You need to think about your salon marketing strategy and then decide your software system e.g.

collect
0
My Digi Salon 2020-08-25
img

Salons need to focus on their online strategies but working on blogs, social media, and overall online presence to make sure that they can bring their business to life.

The Mistake of Resuming Business As UsualYour salon doors may have reopened, but we can not forget the term “new normal” because it’s anything but business as usual.

The need to follow a strict and stringent cleaning process following the proper guidelines is mandatory.

Apart from that, you need to make sure that they know about all the procedures your salon is following to ensure everyone’s safety.

These changes may include but might not be limited to cashless payments, salon applications, pickups, PPE kits, cleaning protocols, etc.

You need to walk the extra mile to appreciate your loyal customers.

collect
0
My Digi Salon 2020-07-31
img

If you fall under this category then congrats!

To initiate communication with your clients about the proper sanitization and guidelines, you need to make sure that you strategize it before you randomly start promoting your salon.

Be it hair color, haircuts, spas, waxing, or shaving.

There will be people who will come to your salon but most of us are still scared to even think about going out of the house for essentials.

So, how do we maintain the client relationships for a business that is dependent on interactions in-between work to uplift and upsell services?

The Right Time – you will get tons of ideas online stating the correct time to send emails is that or that.

collect
0
My Digi Salon 2020-10-28
img

With emerging demand for basic amenities, we are slowly getting back on track.

Convenience has taken a back seat and hygiene has taken the lead.The government has rolled out proper sanitization and safety guidelines that need to be followed everywhere.

People react differently under stress while it is directly linked to their financial situation, support system, pre-existing conditions, and more.During the lockdown period, the stress level was up the roll for frontline healthcare workers, essential workers, and people with pre-existing conditions.

These types of salon customers have been encountered quite a few times in the salon industry groups and can be a bit difficult to handle.The trick to managing clients who refuse to abide by the new safety rules is by publicly setting boundaries and instructions.You need to make sure that you update the website and social media with clear instructions to be followed.Post it on your stories and make videos to include COVID-19 safety precautions with proper disclaimers and communication.Timely live videos and FAQs will help clear some doubts and queries that the users might have.Apart from Digital information on websites, send timely newsletters, SMS, and other salon marketing ideas to reach out to your clientele.You should also get these rules printed and pasted on your salon entrance.When people are aware of what to expect it will leave less room for confrontation or discussion.Type 2: “What safety protocols does your salon have in place?”Most people are excited to get back to normal, but this is the new normal now.

Make sure you share full-fledged instructions and safety precautions before making an appointment.Redirect them to your salon website or salon appointment app to upsell.

The reason might be from them being high risk with underlying conditions or anyone in their family being one, you need to respect that.Even with all the precautions at your salon, these clients might not want to book an appointment because they might have experienced the effects of this pandemic firsthand.Small actions like checking in to see if they’re comfortable once in a few weeks might help you stay connected with this segment.

collect
0
My Digi Salon 2020-08-19
img

Some form of customer retention plan is required for all salons if they want to succeed in the longer run.

Traditional marketing and retention policies include punch cards, invitations, exclusive memberships for classes by experts along with good customer service.

Many countries have still not eased the lockdown restrictions, so depending on your location, you might be prohibited from opening your salon.Even if your salon has returned to business as usual, the usual hustle and bustle are not expected so soon.

you have a bunch of customers that paid you a visit 1 month back.

Make a common template and send it to people with similar demographic/ psychographic attributes.

scratch and win or Shake & Reveal discounts are some games that your target audience might enjoy even get hooked on.

collect
0
My Digi Salon 2020-10-09
img
People have finally realized how invaluable barbers and hairdressers are during this lockdown. If your area comes under containment zone or if your or your team has been in contact with a COVID 19 patient then you are not allowed to reopen your salon for business. But, keep in mind the following: Follow all safety precautions and social distancing rules. Reduce the length of the time period that customers spend in your salon by implementing small changes like booking via the Salon appointment app instead of directly coming to the salon. Invest in PPE Kits and Other Essentials   PPE kits are really important to help keep your staff and clients safe. Good hygiene practices are quintessential.
collect
0
My Digi Salon 2020-08-10
img

Day to day operations in hair salons, parlors, independent stylists, and hairdressers can be managed via scheduling tools to increase efficiency.

Modern consumers expect fast and efficient results with choices e.g.

Automating all the monotonous tasks helps salons manage their backend accounting, efficiently stock products, and generate reports to analyze business success.

Coupons and loyalty programs for recurring customers.

Examples: A recurring customer that gets a haircut every 3 weeks gives the stylist enough room to cut any style that suits the client.

It also gives users the freedom to choose more freely, refer their friends, and get everything charged on their account/tab.

collect
0
My Digi Salon 2020-12-29
img

With this article, we are going to share some tips to jump-start your business with salon promotions that work.This pandemic is not just a health hazard, but business well.

But first, let us understand how these things work and why people are up for it.Why do Hair Salon Gift Certificates Work?A great marketing tool, gift certificates can help you enable and boost client retention rate.

You need to go Digital to make sure that you are maximizing your ROI.Social media platforms like Facebook have developed a new gift card listing feature to help salons and businesses market to customers.These gift cards can be used to reach out to the target audience by promoting gift cards on their platforms.

Keep your followers up to date about your operations depending on the changes that need to be followed.The government is coming up with measures to safeguard our lives and we need to follow them no matter what.Look for measures that can help you earn virtually eg.

Instagram also has the feature to add products and shop online for business profiles, make sure you try and grab this opportunity as soon as you can.Improving ROI and Maximizing Sales for Your SalonGift cards have a significant benefit of guaranteed future income.

A good technique to make sure that you do not face difficulty is by adding a cap amount to your gift vouchers.

My Digi Salon 2020-10-28
img

With emerging demand for basic amenities, we are slowly getting back on track.

Convenience has taken a back seat and hygiene has taken the lead.The government has rolled out proper sanitization and safety guidelines that need to be followed everywhere.

People react differently under stress while it is directly linked to their financial situation, support system, pre-existing conditions, and more.During the lockdown period, the stress level was up the roll for frontline healthcare workers, essential workers, and people with pre-existing conditions.

These types of salon customers have been encountered quite a few times in the salon industry groups and can be a bit difficult to handle.The trick to managing clients who refuse to abide by the new safety rules is by publicly setting boundaries and instructions.You need to make sure that you update the website and social media with clear instructions to be followed.Post it on your stories and make videos to include COVID-19 safety precautions with proper disclaimers and communication.Timely live videos and FAQs will help clear some doubts and queries that the users might have.Apart from Digital information on websites, send timely newsletters, SMS, and other salon marketing ideas to reach out to your clientele.You should also get these rules printed and pasted on your salon entrance.When people are aware of what to expect it will leave less room for confrontation or discussion.Type 2: “What safety protocols does your salon have in place?”Most people are excited to get back to normal, but this is the new normal now.

Make sure you share full-fledged instructions and safety precautions before making an appointment.Redirect them to your salon website or salon appointment app to upsell.

The reason might be from them being high risk with underlying conditions or anyone in their family being one, you need to respect that.Even with all the precautions at your salon, these clients might not want to book an appointment because they might have experienced the effects of this pandemic firsthand.Small actions like checking in to see if they’re comfortable once in a few weeks might help you stay connected with this segment.

My Digi Salon 2020-09-21
img
Retention rate is one important aspect that salons and spas can not miss. When opening a new salon, the acquisition rate is the focus point. But the question is “ how to retain salon clients?” With this blog, we are going to shed some light on the 5 key points that are going to help you make the foundation of your brand. A strong foundation leads to great client retention techniques, brand building, and increasing ROI. Ask whether they have any skin or hair concerns that should be kept in mind. If you have a different theme then stick to it, embrace your uniqueness and let it shine.
My Digi Salon 2020-08-19
img

Some form of customer retention plan is required for all salons if they want to succeed in the longer run.

Traditional marketing and retention policies include punch cards, invitations, exclusive memberships for classes by experts along with good customer service.

Many countries have still not eased the lockdown restrictions, so depending on your location, you might be prohibited from opening your salon.Even if your salon has returned to business as usual, the usual hustle and bustle are not expected so soon.

you have a bunch of customers that paid you a visit 1 month back.

Make a common template and send it to people with similar demographic/ psychographic attributes.

scratch and win or Shake & Reveal discounts are some games that your target audience might enjoy even get hooked on.

My Digi Salon 2020-08-05
img

Ahaircut along with other services in salons is an important part of our monthly grooming session.

No matter your age or gender, everyone needs a haircut once in a while.

Many businesses took a toll, the Salon industry is one of them.

Especially the younger generation, they are quite sensitive about their looks.

If you are wondering about how a salon app can help you in keeping a track of all this the read ahead.Get More Clients For More Profit:You need to run your salon strategically and professionally if you want this to work.

Nowadays, both large scale and startup industries are heavily dependent on programming, machines, and analytics that can decrease manual labor costs.

My Digi Salon 2020-12-28
img

You need to consider a lot of factors e.g.

your budget, type of app, demographics, and basic requirements.All your decisions will impact the success rate of your salon over the years.

This guide will help you choose the best salon software to help you increase your ROI and improve your brand image as well.Before that answer the following questions and make a note.What is your salon size currently and are you trying to grow?Even if you are a single person running the show, you need a simple salon appointment app as most of your clients will be regular or come via recommendations.

A simple booking system will help you keep a track of your schedule every day.For a large-scale salon you don’t just keep track of your appointment book, but performance, staff management, and salon promotions that work to attract customers.A good salon software system will act as a guide that helps you in increasing your ROI along with reducing the no shows by proper time and schedule management.Do you think your customers want to book online?The second most important factor is demand.

But you need to check what category suits you best.A locally installed system will have everything at your reception computer.

From savvy millennials to quick fix professionals and long-standing regulars, their preferences might vary.You need to think about your salon marketing strategy and then decide your software system e.g.

My Digi Salon 2020-10-09
img
People have finally realized how invaluable barbers and hairdressers are during this lockdown. If your area comes under containment zone or if your or your team has been in contact with a COVID 19 patient then you are not allowed to reopen your salon for business. But, keep in mind the following: Follow all safety precautions and social distancing rules. Reduce the length of the time period that customers spend in your salon by implementing small changes like booking via the Salon appointment app instead of directly coming to the salon. Invest in PPE Kits and Other Essentials   PPE kits are really important to help keep your staff and clients safe. Good hygiene practices are quintessential.
My Digi Salon 2020-08-25
img

Salons need to focus on their online strategies but working on blogs, social media, and overall online presence to make sure that they can bring their business to life.

The Mistake of Resuming Business As UsualYour salon doors may have reopened, but we can not forget the term “new normal” because it’s anything but business as usual.

The need to follow a strict and stringent cleaning process following the proper guidelines is mandatory.

Apart from that, you need to make sure that they know about all the procedures your salon is following to ensure everyone’s safety.

These changes may include but might not be limited to cashless payments, salon applications, pickups, PPE kits, cleaning protocols, etc.

You need to walk the extra mile to appreciate your loyal customers.

My Digi Salon 2020-08-10
img

Day to day operations in hair salons, parlors, independent stylists, and hairdressers can be managed via scheduling tools to increase efficiency.

Modern consumers expect fast and efficient results with choices e.g.

Automating all the monotonous tasks helps salons manage their backend accounting, efficiently stock products, and generate reports to analyze business success.

Coupons and loyalty programs for recurring customers.

Examples: A recurring customer that gets a haircut every 3 weeks gives the stylist enough room to cut any style that suits the client.

It also gives users the freedom to choose more freely, refer their friends, and get everything charged on their account/tab.

My Digi Salon 2020-07-31
img

If you fall under this category then congrats!

To initiate communication with your clients about the proper sanitization and guidelines, you need to make sure that you strategize it before you randomly start promoting your salon.

Be it hair color, haircuts, spas, waxing, or shaving.

There will be people who will come to your salon but most of us are still scared to even think about going out of the house for essentials.

So, how do we maintain the client relationships for a business that is dependent on interactions in-between work to uplift and upsell services?

The Right Time – you will get tons of ideas online stating the correct time to send emails is that or that.