In today’s business environment, marketing is increasingly responsible for more and more, which makes the in-house marketing teams feel strapped with tight budgets, limited resources, and inadequate training to stay updated with the latest advancements. Often, digital marketing agencies offer all the related services and have a professional team with expertise in their respective field, which gets results. They help you find the level of your online demand and search the gap analysis by using Google’s keyword planner. They will help you create a unified and integrated digital strategy, and help create new business opportunities. Existing and start-up competitors will gain market share If you are not committing enough resources to digital marketing or if you don’t have clearly defined strategic goals, then you are actually giving your competitors your market share and potential leads without a fight. You don’t have a powerful online value proposition A unified and integrated digital marketing strategy plays a big role in creating an online customer value proposition tailored to your target market.