Google Analytics 4 Engagement Rate Explained https://whisperlouder.com/google-analytics-4-engagement-rate/ Google replaced Universal Analytics with Analytics 4 which killed off bounce rate and introduced two new key metrics; Engagement Rate and Engaged Sessions. This means if you are looking for Google Analytics 4 bounce rate in your dashboard, you’re going to be left disappointed. Moving forward, you will instead need to focus you digital marketing skills on how a user engages your website rather than looking