In fact, in 2015, LinkedIn revealed that 81% of SMEs have already deplored social media marketing to drive traffic.

It is when people assume that some individuals are experts on a subject or situation because of the number of people that seem to be following them.

And I’m guessing if you ever found yourself hungry, and you haven’t known about McDonald previously, but you see the sign, you’d think they must be serving great food to have gotten that number of customers.

And this is just one of the ways businesses increase their brand’s influence with social proof.

But the most contagious of the four is happiness, and you can use it to your advantage.

If you ever found yourself reluctant to turn off your phone so that you don’t miss out on an important update, then you know what I’m talking about.

How businesses get their valued pool of prospective customers that eventually can be turned into paying clients is probably the most crucial part of any business development strategy. Lead generation includes a thorough process that, if done right, can bring spectacular results in a short duration. This process is also called a Lead Generation Funnel.

Understanding a lead generation funnel and its functionality is important to digital marketing.

According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and the same survey showed that a whopping 79% of marketing leads are never converted into sales. Thus, without an effective lead generation funnel, it’s nearly impossible to generate high-quality leads and convert them into sales.

Having deep insights into the process and stages behind a lead generation funnel is crucial for sales and marketing teams to effortlessly optimize campaigns and ensure these leads progress from the end of the funnel as customers. Thus, your funnel will definitely perform better, if you have a profound understanding of your clients’ needs and their journey from a lead to a customer.

Your lead generation funnel should help drive potential customers from attention to action.

The infographic below will give you invaluable insights that will help you understand the lead generation process as well as an overview on tips and best practices to make the lead generation funnel work for your brand and your business.

When you start understanding the lead generation ecosystem, you’ll be able to keep your funnel flowing with acceleration activities like nurture campaigns that are intended to enhance the customer experience as well as mutual relationships and turn those leads into paying clients.

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