It helps you to establish a long-term engagement with your customers.To adapt to ever-changing consumer behavior, e-commerce businesses must undertake customer-centric strategies.One of the most useful practices to achieve custom ecommerce solutions is by adopting an Omnichannel marketing strategy.Let’s learn more about it.What Is Omnichannel Marketing?Omnichannel marketing is the approach of using all the channels to deliver a unified, streamlined experience for your customers.Here’s a diagram to show what omnichannel marketing is all about:(Source: Omniconvert)As we can see from the above diagram, customers can choose to shop using various modes of sales.Therefore, online marketing agencies have increasingly started adopting omnichannel marketing strategies to provide powerful marketing solutions to their clients.
What Is An Abandoned Cart Email?Abandoned cart emails are follow-up messages sent to consumers who left without purchasing the items in their shopping cart.It helps recover your previously lost revenues and generate ROI by converting visitors who showed interest in your products.(Source: SaleCycle)However, online marketing agencies can help formulate a powerful abandoned cart email strategy.The numbers show how abandoned cart emails can generate some of the highest ROI.With an effective recovery email strategy, e-commerce businesses can improve their conversion rate to a great extent.Consider the following while formulating your subject line:Add your brand’s nameInclude customer’s name and make it personalizedUse a friendly toneAdd the product details to remind them what they left in the cartGive an urgent tone, let them know if they would lose their itemsDon’t make any demands, just a simple reminder Give A Clear Call-to-ActionProvide a call-to-action link or button in your email to prompt a response from your consumers.
Amazon is one of the leading and highly competitive e-commerce platforms for Amazon sellers.Let’s explore the benefits of using Instagram for Amazon sellers and how to effectively use it for yielding better results.Some of these are:Lets you demonstrate your products in a way that captures your prospects’ interestAllows you to promote your products through creative visualsIncreases brand awareness by maximizing your visibilityProvides a convenient way for consumers to shop directly by clicking on the link included thereinStimulates your customers’ buying decisionsImproves your conversion rate and boosts sales How to Use Instagram for Amazon Marketing?Create a theme that makes your Instagram profile visually appealing.It can also help in increasing the reach of your standard posts.Ask questions, take reviews, provide links to your Amazon pages to connect with your customers.
The plugin gained popularity because of its simplicity to install and customize the stores.Businesses looking to build an e-commerce store using WooCommerce development services can avail the following six benefits - Stock ManagementWooCommerce enables business-owners to track their inventory and if an item runs out, it is marked as out of stock.It triggers out of stock alerts to ensure that you’re always well-stocked to serve shoppers better.For instance, TradeGecko’s inventory management system facilitates easy control over inventory, orders, and customers from a central hub.Organizing orders and fulfilments Ensuring stock is up-to-date across the sales channel like Shopee and Etsy User-FriendlyWooCommerce is a user-friendly tool that provides essential features for customer engagement, detailed order tracking, inventory management, and tax setting.AnalyticsAnalytics is critical for eCommerce businesses enabling them to make well-informed decisions.
Despite many efforts, businesses seem far from an effective Amazon listing optimization strategy.However, Amazon certainly adheres to the idea of serving its customers.A10’s goal is to provide the best results for a product search query.The entire algorithm strategy is based on the concept of the “Flywheel Effect”.The flywheel effect (also known as Amazon's virtuous cycle) revolves around customer experience and price value.A product title should be informative while containing valuable keywords.
The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2.At 14.3%, the share of online retail sales went up from 12.9% in 2017.Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy.To get it right, consider the following factors:Your budgetThe variety of products you are planning to sellYour long-term goals including business expansionThe amount of control you want to have on your websiteYour design preference between custom designs or pre-built design templatesThe marketing and SEO tools that every SEO Service Provider Company should choose to integrate into your website.The level of user engagement you want to achieveOnce you are clear about the above factors, it becomes easier to choose the right platform to fulfill your mission-critical business requirements.Do you want to provide a curated shopping experience?Detailed market research including the following pointers will help you get thereIdentify the needs and motivations of your customersUnderstand the pain points of their online journey Observe the contextual language commonly used by your customersAnalyze the business values they are looking forDiscover the digital platforms they are most active onClearly communicate the key offerings of your businessThe above-mentioned steps will enable you to effectively position yourself in the market.Unclear Value PropositionThe homepage of an e-commerce business website plays a significant role in converting a visitor into a customer.
There was a time when users generally choose first page results that come up on their search queries.Now it has been drastically changed.Here, you need a robust eCommerce development services Strategy to help you out.A strategy that can align your market niche with latest trends and techniques of marketing.Let's see how can you stand out from the crowd using this powerful eCommerce Digital Marketing Strategy.Creating a Robust eCommerce Digital Marketing Strategy Prioritize Buyers Factors:If you think the first and primary factor is pricing that majority of the buyers give a top priority, absolutely not.When it comes to being an eCommerce web development services, there are four factors that you should look for; Pricing and Deals- You don't have to be always a cheaper option among all.A USP that is distinct and allows prospects browsing those options along with an ability to differentiate between the aspect of 'product and value.Understanding such an insight is truly priceless.
If consumers are noticing you on both platforms, it will increase their chances of buying.Break it down into three-four ad groups.Amazon Auto-Suggest KeywordsIf you want to find long-tail keywords, type in a keyword in the Amazon search bar, and look at what other keywords show up in the dropdown.HeadlineThe headline is the most important component of your text ad.You can also use dynamic parameters within an ad.Adding Google Analytics Tracking Code to the landing page will enable you to remarket to people who took specific actions.
With the demand for personalization, businesses and marketers have been employing a customer-centric approach.2020 witnessed some major eCommerce development trends that set Ecommerce Development Services on a new course.#1 Recommerce with Ecommerce Development ServicesRecommerce, also known as Reverse Commerce, proved to be a trendsetter by taking the concept of sustainability to a higher level.Even, the fashion industry, which once avidly encouraged the “use-and-throw” concept now adopted this change.Genz and millennials aided this growth with a high desire for sustainable fashion.Traditional WOM marketing digitally became UGC.
Shopify is one of the leading e-commerce platforms for businesses looking to set up their e-stores dealing in various products or services.In today’s digital landscape, Shopify development services are competent in facilitating all business requirements and resolve the slow and inadequate e-commerce store that can result in a number of inconveniences, including:Delay in loading the search resultsLong responsive time while loading the pagesLong transaction timePoor quality product images or images not loading at allSlow invoicingInefficient performance of your e-commerce storeSlow performance on mobile devices With a slow e-commerce site, you cannot achieve the desired conversion rates even if you provide in-demand consumer products.You can either do it manually or by integrating an image compressor tool.Shopify generally uses WebP format, which is smaller than the JPEG or PNG sizes.Once you are satisfied with the theme, go with it, and ensure that it is always updated.In Shopify, you can easily generate effective AMP pages using FireAMP or RocketAMP apps.
Now, it has become necessary for small to medium-size businesses to have an online presence to sustain and increase their sales.Having a result-driven ecommerce platform can enable owners to reach new levels of sales and efficiency with their SMEs (small to medium-size enterprise).Let’s take a look at the few benefits of developing an ecommerce website and go online with your business.Benefits of Ecommerce Website Development ServicesReach out at a global levelA physical store requires a fixed geographical location to render its products and services.For any business, there is nothing more valuable than a satisfied customer.Manage your inventory with easeWith an ecommerce platform you can efficiently manage orders, stocks, and inventory, and even customer data.They are tools that enable tracking your inventory, streamlining processes and automating tedious tasks.
Sellers have understood the importance of Amazon reviews and are trying to figure out ways to get good ones.The Number of reviews (of course the positive ones) plays a very big role in Sales.Whereas Products having 5% or above product review rate could block the review block.Pro Tips to Get Reviews on Amazon Follow Amazon Guidelines Just like any other platform, Amazon has its own guidelines that need to be followed.Sell Good and Genuine ProductYou should focus more on the quality of your product, rest everything will fall into its place.Ask Customers to give feedbackYou can reach out to all your customers with a personal note in their packaging.It is the customer's choice of what they have to write and how many ratings they have to give.
Merchants are facing new needs around their online stores to fulfill their customer’s purchase demands.Merchants are using content creation services for their eCommerce storefronts to create valuable, content-led experiences for their customers.The front-end and the back-end remain inextricably linked with less scope for customization.However, it fails to quickly respond to dynamic customer behavior changes.Also, templates and front-end functionality remain restricted due to which it fails to provide a content-rich experience.In the majority of cases, a front-end consists of themes or templates that provide a graphical user interface.
Considerations before choosing the right ecommerce development agency When you have decided on choosing the right ecommerce website development company for your projects, chances are you’ll get more than an outsourced team.You don’t only expect to see the product, but also the results it produced for the business.You may refer to their previous clients, if possible, about the agency’s performance and what they brought to the table.It will offer an incredible insight into how the agency works and if they will be the right choice for you.Location If in-person meetings are important to you, you must consider a local agency or from an easy-to-access city to fly in and out for meetings.Asking questions to the prospective ecommerce development agencies You certainly need to ask questions to the ecommerce agencies to streamline the information gathering process.
When we read any Ecommerce startup success stories on mobile, few questions might come up to your mind related to what strategy they might have followed.One thing that has been impressive to observe among these successful startups is that they have grown in commitment to being “mobile-first.”Oodles marketing mobile marketing automation strategy has the goal of app conversions with providing a great customer experience that doesn’t alienate potential buyers.During these times, more than 50% of Successful Ecommerce Development Services startups revenue comes from mobile and it continues to grow every month and expand Ecommerce Web Development Services.Being a successful Mobile Marketing Agency we sit down to highlight the major mobile marketing tactics that have helped our clients become a true leader in the e-commerce and mobile space.Push Notifications With a Purpose Push notifications are meant to increase user retention by driving users back into your app.They get triggered by specific actions that customers take within the app, like clicking on a product or opening the app.An excellent thing about in app pop Ups/Notification is that you simply can deliver your content to your customers who have disabled push notifications!Thanks to social media as well which encourage users to geo tag their posts.
Ecommerce business is one of the fastest-growing industries.Google Shopping CampaignsGoogle ads can prove to be one of the best and fastest way to generate sales for your eCommerce business.You can clearly mention product prices offers, images, and other highlights that can attract customers.Our eCommerce website marketing services can help you with that!Turn your Followers into Leads Nowadays we can combine the social media marketing and search marketing for generating sales.Where search marketing is used for generating sales and marketing is used for branding, we can use these two and get good results.
Payment gateway systems are an inevitable financial transaction for Ecommerce Development Services.However, people still feel reluctant regarding its usage.Online Transactions for Ecommerce Development Services: Current SituationAccording to an eConsultancy survey in the UK, online shoppers have shown the following concerns:Fear of data theftCustomers hesitate to share their credit card information as they fear its misuse.Other concerns include- Requiring assistance for transactions for non-tech savvy customersOther online fraud-related issues such as selling of information Ecommerce payment gateways now prevent such fraudulent activities by providing card verification value (CVV) and address verification system (AVS).The global market value currently stands at $18.20 billion.They are device friendly, accessible, and cost-saving.
With the ever-changing ranking factors, Amazon’s algorithm can be called dynamic.Due to this, Amazon maintains limited data, unlike Google.Amazon’s search results are accurate.Sellers can market their product sets with supported advertising that will guarantee sales.This is because customers shopping over Amazon are aware of their needs and hence can enter precise words to fulfill them.Professional SEO services and Digital Marketing Experts can maneuver Google SEO.Amazon’s SEO is more merit-based.It is highly selective with its main purpose to provide the best results to an Amazon customer.
To ensure its advertising expansion in compliance with the current health regulations, Amazon introduced the following changes- For Sponsored Product adsUnified Ad groupsEarlier, vendors (product supplier) couldn’t segment their sponsored ads with ad groups.It was exclusive for amazon sellers (retailers) on the platform.Now, vendors have overall control for segmentation across different product categories.Negative keywordsNegative keywords were active only within manual campaigns.These keywords prevent an ad from being displayed by an irrelevant text or phrase.This system gives insight into what keywords people use for searching and buying a product.Amazon garnered a lot of attention since its inception.
Statista forecasted global ecommerce sales to rise to 25 percent by 2023.It provides a wide choice of themes and it is free to download.Some of the companies using this platform are All Blacks, Webber, Singer, and Airstream.ShopifyShopify is a cloud-based custom ecommerce service provider launched in 2009.It is an all-in-one e-commerce platform that creates an online store, manages products, and handles orders within a single dashboard.This makes it desirable among users.Some famous Shopify users include Tesla, Gymshark, Red Bull, Penguin, KKW Beauty, and Kylie Cosmetics.
Launch a new online business or transform an existing brick and mortar store into an online portal.Build exactly the store you want with our WooCommerce development services Oodles’ WooCommerce Services for Remarkable Output WooCommerce is an open-source customizable eCommerce platform built on WordPress for eCommerce web development.Our experts efficiently develop online stores with WooCommerce plugins and transform existing WordPress brochures into sales-driven platforms.WooCommerce framework involves using eShop facilities, including theme customization, plugin customization, payment gateway integration, and more.Oodles is a WooCommerce development agency of PHP.Our WooCommerce developers are possessing requisite expertise and the know-how of building e-stores.WooCommerce Web Development ServicesThe development of e-stores with WooCommerce is beneficial for all kinds of businesses, be it small or medium.It offers out of the box functionality while enabling the integration of extra plugins Responsive WooCommerce Theme Development From Scratch We, at Oodles, provide comprehensive WooCommerce theme development, including responsive customization, upgrades of existing themes, or development from scratch WooCommerce Theme Customization Our developers build highly responsive custom WooCommerce themes to meet the business requirements of diverse industries with easy to update, and bug-free and advanced support features WooCommerce web Development We create e-commerce sites with WooCommerce that keep shoppers coming back for more.Our Woomasters on board assist you to get more out of your WordPress-based shop Safe WooCommerce Migration We enable seamless migration of your existing eCommerce platform to WooCommerce and WordPress.We do it without any downtime or losing important data or customers WooCommerce Support & Maintenance Services Woocommerce based websites require regular maintenance, security, and care.
Our Shopify eCommerce development services drive your online business with a scalable and profitable Shopify store that is attractive for shoppersStay Updated with Oodles’ Shopify Services Setting up an eCommerce store has never been easier, faster, or scalable before.Our experts build eCommerce stores with Shopify in no time to bring your brand to life.They use Shopify's feature-rich solutions for custom eCommerce website development that include order management, product inventory, payment gateway integration, and user-friendly and responsive interface.Our Shopify eCommerce design and development services enable businesses to make the most of a Shopify store by providing custom themed Shopify websites, mobile-optimized development, and SEO-conscious coding and layouts.Grab the attention of your customers with a beautiful, fully-featured store with our Shopify eCommerce development services.Oodles’ Shopify ExpertiseWe not only focus on visual aspects but also ensure the efficiency of your website.Our certified developers build Shopify-powered websites that are user-friendly and in tune with the latest market trendsCustom Shopify Storefronts Our developers use Shopify’s custom storefront API development kit to create commerce integrations that enable customers to perform actions in any digital store, including accessing product information, creating customer orders, and checking out purchases programmatically Responsive Shopify Themes Our experts use over 70 professional and free Shopify themes that conform to different web and mobile devices and screen sizes.They go through the catalog to find the right look and feel to create a beautiful online store customized to your brand Shopify Extension Development We provide custom development and integrations of premium Shopify extensions to extend the functionality of your ecommerce storefront.
But Amazon was able to take charge of it and turn it into its unique selling point.FBA takes the burden off sellers by taking over the supply chain operations in exchange for a fee.Sellers with FBM are not liable to pay any shipping fees and hence it saves up an extra cost for products with lower profit margins.FBA can be expensive for sellers dealing with - Slow-moving goodsProducts having lower sale frequencyExclusive and luxury itemsProducts larger in size or amount Also, there are instances where FBM tends to be cheaper than FBA.There are no taxation fulfillments and considerably less paperwork hassle.COVID caused changes in the following aspects of Amazon fulfillment program- Operational changesThe differentiation between essential and non-essential items caused limited operationality for FBA.
Magento Web Development ServicesOur Magento development services fulfill all your ecommerce requirements including building a new store, migrating to the latest Magento version, and undertaking digital business transformation.We have experience in overcoming complex ecommerce challenges using Magento with a high degree of customization.Here are some key highlights - High performing Magento websites built from the ground up to fulfill your commerce requirements High performing Magento websites built from the ground up to fulfill your commerce requirements Experienced web developers who are skilled at developing Magento websitesOodles' Magento ServicesWe get your ecommerce business plans off the ground with a Magento website that converts casual visitors into serious shoppers.Magento DevelopmentWe, at Oodles Marketing, match your unique business requirements with Magento’s capabilities to develop websites that generate salesResponsive Magento ThemesWe ensure that all Magento websites we develop are responsive to ensure a seamless performance across laptop, tablet and mobile devicesMagento eCommerce DevelopmentOur developers have hands-on experience in building upselling and cross-selling features using Magento’s third party SaaS integration capabilitiesMagento Migration servicesLatest Magento 2 features include an exclusive database, Ajax cart extension, and more.We migrate your site to Magento 2 with minimal disruption from -M1 to M2Shopify to M2Bigcommerce to M2Magento Support & MaintenanceWe provide end-to-end support to upgrade and maintain your Magento store.Our team is ready to cater to your store optimization needsDedicated Magento TeamsOur Magento team has several years of experience in building a variety of e-commerce development services stores that are customized for specific business needs.Benefits of Magento eCommerce Device Friendly Design Customer Persuasion via upsells and cross-sells Simultaneous processing of bulk orders Highest optimization with Advanced SEO Customizable Security Omnichannel Experience with Marketplace Integration (with eBay, Amazon, etc.) Intelligent Search Options for Shoppers Limitless Customisation Highly Scalable and FuturisticWhy choose our Magento eCommerce Development?At Oodles, our developers tailor your online website with the best combination of features from an array of options.
The world was going through a recession.Conversely, Amazon went on to hire 100,000 personnel for order fulfillment and 75,000 for grievance redressal (Source: Amazon report, 2020).The retailer implemented over 150 process reforms for efficient operations and the welfare of the distribution team.Priority shopping for certain items, delay in supply chain operation, longer lead times, and heated competition among sellers are some of them.An Amazon seller needs to consider the following factors for their marketing strategies - Lockdown period in different nationsFBA restrictions for non-essential productsDelay in shipmentReopening of FBA for non-essentials Reasons to continue investing in Amazon PPC According to the Sellics analysis, Amazon advertising saw the following trends during the crisis - An increase in the volume of Ad revenue and Ad spend An increase in CTR (Click-Through-Rate)Advertising efficiency has improved.Brands, particularly across food items and perishables, witnessed high growth on Amazon.
But, a seller might want to reconsider this thought with the opportunities Facebook advertising has to offer.What is Facebook advertising?As described by Facebook, Facebook advertising refers to the paid ads by businesses designed in their voice to reach their target audience.Awareness includes all the objectives that might pique customer interest in a product or service.CONSIDERATION- Consideration focuses on generating leads and driving engagement.Sellers become self-reliant to run their independent ad campaigns.Gain Competitive advantageAn Amazon seller only needs to rank for the top keywords and take advantage of its inbound marketing.This way sellers get the undivided attention of a customer.Improve Customer Relations and Brand RecallAmazon sellers create several touchpoints for their products via Facebook ads.
Several industries are facing havoc in business with a fall in consumer spending.According to a Forrester 2020 report, global retail sales will continue to decline by an average of 9.6 percent.Retailers will require at least four years to recover from this loss.Brick-and-mortar retailers and restaurants are forfeiting customers as local governments have enforced quarantine measures and restricted outdoor trips.Challenges Faced by Retailers Essential and Non-essential GoodsCOVID-19 caused a distinction among products and services into essential and non-essential categories.Essentially, this distinction permitted all the activities relating to essential goods and services and prohibited all the activities which are specifically “non-essential.” Essential sectors included education, dairy products, FMCG, telecom, and agriculture.According to a financial express article,19 to 24 percent of the 75 million Indian SMEs are at the risk of insolvency or extinction due to COVID-19.High time for luxury brandsRetailers, especially luxury and custom design brand outlets, have shown a lot of resistance in adopting digital channels for business.
Amazon made this change to include all its services under an umbrella brand in September 2018.The Amazon advertising console offers the following products-Sponsored productsSponsored brandsDisplay adsVideo adsAmazon DSPCustom ad services and Amazon attributionWhat is Amazon Video Ad?Amazon displays them over its subsidiaries like IMDb and across the web as independent videos.Benefits of Amazon Video AdsAccording to a 2019 study, 75% of Amazon customers use the Amazon marketplace for discovering new products and brands (Source: CPC Strategy and Survata).Having said that, Amazon video ads bring the following benefits for a business- Out-stream video ads target the right audience.It empowers brands to provide relevant content.Amazon places out-stream video ads along with a display campaign.
Amazon has established its dominance in the retail sector by beating its competitors.Selling over Amazon has the following benefits for every seller:- An Enormous MarketSellers don’t have to go through the task of creating a new market.With visitor web traffic over 2.5 billion people, we can say that Amazon has a powerful influence over online shoppers.Retargeting and BuybackThe large customer base combined with Amazon PPC marketing solutions makes it convenient for businesses to push customers for repeat purchases without any additional marketing.Packaging and DistributionDelay in supply chain activities usually leads to unhappy customers.Amazon PPC: Amazon Marketing ServicesAmazon marketing services provide effective solutions for sellers to tackle the problem.Among those, Amazon PPC services stands as the most popular choice.Benefits of Amazon PPC-PPC Ad campaign pricing, as mentioned earlier, isn't the only unique aspect of Amazon PPC.
Online marketing services have developed significantly over the past decade with the incorporation of artificial intelligence, natural language processing, personalization, and multimedia.Visual Search | An Emerging Digital Marketing TrendVisual search marketing is a new digital marketing service approach that applies the concept of visual search engines.It can also carry out actions like suggesting local retailers and providing customer reviews.It improves search efficiency for those who don’t want to invest time looking at hundreds of search results.A higher connection means less price sensitivity for a product or service.In another study by the Report Consultant, the global visual search market is estimated to surpass $14,727m during the forecast period 2018–2023.