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Polina Shinkevich
Polina is a content manager at Ord – online ordering system for restaurants.
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Polina Shinkevich 2021-03-26
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Today, when COVID-19 has caused dramatic changes to the hospitality industry (restaurant business in particular), businesses have to come up with new ways to encourage customer engagement and boost brand awareness.Brand storytelling has proven itself to be one of the most effective marketing techniques for attracting clients and establishing a strong emotional bond with them.

No matter what the niche or the size of your business is, you’ll undoubtedly find brand storytelling beneficial.In this article, we will talk about restaurant storytelling and how it can be applied in the competitive hospitality industry.What Is Brand Storytelling?Brand Storytelling refers to «using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.»Telling an authentic and unique brand story evokes a strong emotional response from your customers, communicate with them on a deeper level and build a trusting relationship with them.Now, here are a few tips for carving a memorable brand storytelling strategy for your restaurant:Now, here are a few tips for carving a memorable brand storytelling strategy for your restaurant:Tell Your History: People would love to hear your story: what is the story behind your restaurant; who currently owns the business and what is their background; how the idea for the restaurant was born; what struggles you faced on the way to opening the restaurant, etc.Personal stories are a perfect fit for restaurant storytelling: sharing your biography creates a family-like bond between you and your customers.

You can place this information in your menu, on your website or social media, or when creating an online ordering system for your restaurant.Be Honest and Authentic: Honesty is the best policy.

In fact, it’s a win-win situation: satisfying your customers’ need for transparency, you gain their trust and increase their loyalty.It takes time to build a trusting relationship with your customers, and even a small lie could affect your reputation significantly.Be transparent about everything: where you get your products, how they are produced; how your dishes are cooked; who are your staff, etc.You don’t want to copy someone else’s story either: you’re one-of-a-kind, so celebrate your difference and stand out in the crowd!Evoke Emotions: Providing heart-to-heart stories is a proven method to encourage customer engagement.

And the best storytelling is the one that sparks a wide range of emotions within your customers: excitement, pride, curiosity, delight, tension, surprise, etc.

Be inspirational, be humorous, be vulnerable - in other words, give people something that they will remember.Adding some fascinating facts about your restaurant to capture clients’ attention is also a good idea.Final thoughts...«Marketing is no longer about the stuff you make, but the stories you tell.» - Seth Godin.A powerful brand story is what can transform potential or casual customers into loyal repeat customers.

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Polina Shinkevich 2021-03-19
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Historically, managers put their emphasis on hard skills when looking for employees.

Now, with the changing competitive battleground, the requirements for employee skill set are reshaping too.Today, soft skills in priority.

In a 2016 study from the assessment company Wonderlic, 93 percent of employers said that soft skills are either an «essential» or a «very important» factor in hiring decisions.And for the restaurant business, which is so customer-centric, soft skills are of paramount importance.As a restaurant owner, you should understand that your success is defined not only by the quality of your food but also by your ability to provide excellent customer service.

Effective communication skills include the staff’s ability to speak appropriately not only with your customers but with you and inside the team.

Being a good listener, speaking in a friendly tone while maintaining eye contact, speaking customers’ language, and showing respect to them – all of that makes a solid first impression and is essential for providing an unforgettable dining experience at your restaurant.Positive Attitude.

Along with good communication skills, a positive attitude is one of the most imperative soft skills for a restaurant employee.

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0
Polina Shinkevich 2021-03-13
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The demand in the hospitality sector is highly volatile, especially in the COVID-19 era.

Therefore, hoteliers are constantly looking for opportunities to attract more new clients: either by implementing new services and tools or using unique marketing strategies.Unfortunately, hoteliers tend to make serious mistakes leading to disastrous results.

It is not always possible for them to determine exactly what they are doing wrong, so in this article, we will look at the most common mistakes in the hotel business.Bad Interior Design.Bad designing of the rooms can cost guests an enjoyable stay at the hotel, which cannot but affect customer satisfaction and your online reviews.

The rooms must be as comfortable as possible, meaning no too much furniture or too many bright colors.

Make sure rooms are spacious and have good lighting as well.Bad Security.It is important the guests feel safe in your hotel, so it is your obligation to eliminate all threats to the life and health of your guests.

Low salary leads to employee dissatisfaction which will affect their productivity and cause worse performance and poorer customer service.

collect
0
Polina Shinkevich 2021-03-05
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Engaging with customers and thus retaining them is a number one priority in the restaurant business.And as the restaurant industry is extremely competitive (and is getting more so), there are now dozens of factors influencing customers’ restaurant choices.

It’s about the high-quality service, winning marketing strategy, affordable prices, etc.Restaurants go great lengths to increase customer loyalty and create a positive dining experience.Now, a solid customer engagement strategy plays an essential role in building a sustainable loyal customer base.In this blog post, we will share 5 Tips on How to Increase Customer Engagement in your restaurant:Use Social Media Consistently.

Add hashtags to the content to make it discoverable by more users;Post valuable and informative content like cooking videos, infographics, and articles containing keywords to encourage customers to share it on their social media accounts;Utilize word-of-mouth promotion by running competitions, giveaways, and hashtag campaigns;Don’t forget to add the links to your website and ordering system to increase traffic.Shorten the Customers’ Path-to-Purchase.

People are seeking convenience: they want this process to be as quick and easy as possible.

You can use emails to keep customers updated with new menu items, send them discount codes, invite them to events organized in your restaurant, and send them holiday messages.

Remember to make them personalized and use call-to-action email subject headers to make your letters more capturing.Encourage Customer Feedback.

collect
0
Polina Shinkevich 2021-03-26
img

Today, when COVID-19 has caused dramatic changes to the hospitality industry (restaurant business in particular), businesses have to come up with new ways to encourage customer engagement and boost brand awareness.Brand storytelling has proven itself to be one of the most effective marketing techniques for attracting clients and establishing a strong emotional bond with them.

No matter what the niche or the size of your business is, you’ll undoubtedly find brand storytelling beneficial.In this article, we will talk about restaurant storytelling and how it can be applied in the competitive hospitality industry.What Is Brand Storytelling?Brand Storytelling refers to «using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.»Telling an authentic and unique brand story evokes a strong emotional response from your customers, communicate with them on a deeper level and build a trusting relationship with them.Now, here are a few tips for carving a memorable brand storytelling strategy for your restaurant:Now, here are a few tips for carving a memorable brand storytelling strategy for your restaurant:Tell Your History: People would love to hear your story: what is the story behind your restaurant; who currently owns the business and what is their background; how the idea for the restaurant was born; what struggles you faced on the way to opening the restaurant, etc.Personal stories are a perfect fit for restaurant storytelling: sharing your biography creates a family-like bond between you and your customers.

You can place this information in your menu, on your website or social media, or when creating an online ordering system for your restaurant.Be Honest and Authentic: Honesty is the best policy.

In fact, it’s a win-win situation: satisfying your customers’ need for transparency, you gain their trust and increase their loyalty.It takes time to build a trusting relationship with your customers, and even a small lie could affect your reputation significantly.Be transparent about everything: where you get your products, how they are produced; how your dishes are cooked; who are your staff, etc.You don’t want to copy someone else’s story either: you’re one-of-a-kind, so celebrate your difference and stand out in the crowd!Evoke Emotions: Providing heart-to-heart stories is a proven method to encourage customer engagement.

And the best storytelling is the one that sparks a wide range of emotions within your customers: excitement, pride, curiosity, delight, tension, surprise, etc.

Be inspirational, be humorous, be vulnerable - in other words, give people something that they will remember.Adding some fascinating facts about your restaurant to capture clients’ attention is also a good idea.Final thoughts...«Marketing is no longer about the stuff you make, but the stories you tell.» - Seth Godin.A powerful brand story is what can transform potential or casual customers into loyal repeat customers.

Polina Shinkevich 2021-03-13
img

The demand in the hospitality sector is highly volatile, especially in the COVID-19 era.

Therefore, hoteliers are constantly looking for opportunities to attract more new clients: either by implementing new services and tools or using unique marketing strategies.Unfortunately, hoteliers tend to make serious mistakes leading to disastrous results.

It is not always possible for them to determine exactly what they are doing wrong, so in this article, we will look at the most common mistakes in the hotel business.Bad Interior Design.Bad designing of the rooms can cost guests an enjoyable stay at the hotel, which cannot but affect customer satisfaction and your online reviews.

The rooms must be as comfortable as possible, meaning no too much furniture or too many bright colors.

Make sure rooms are spacious and have good lighting as well.Bad Security.It is important the guests feel safe in your hotel, so it is your obligation to eliminate all threats to the life and health of your guests.

Low salary leads to employee dissatisfaction which will affect their productivity and cause worse performance and poorer customer service.

Polina Shinkevich 2021-03-19
img

Historically, managers put their emphasis on hard skills when looking for employees.

Now, with the changing competitive battleground, the requirements for employee skill set are reshaping too.Today, soft skills in priority.

In a 2016 study from the assessment company Wonderlic, 93 percent of employers said that soft skills are either an «essential» or a «very important» factor in hiring decisions.And for the restaurant business, which is so customer-centric, soft skills are of paramount importance.As a restaurant owner, you should understand that your success is defined not only by the quality of your food but also by your ability to provide excellent customer service.

Effective communication skills include the staff’s ability to speak appropriately not only with your customers but with you and inside the team.

Being a good listener, speaking in a friendly tone while maintaining eye contact, speaking customers’ language, and showing respect to them – all of that makes a solid first impression and is essential for providing an unforgettable dining experience at your restaurant.Positive Attitude.

Along with good communication skills, a positive attitude is one of the most imperative soft skills for a restaurant employee.

Polina Shinkevich 2021-03-05
img

Engaging with customers and thus retaining them is a number one priority in the restaurant business.And as the restaurant industry is extremely competitive (and is getting more so), there are now dozens of factors influencing customers’ restaurant choices.

It’s about the high-quality service, winning marketing strategy, affordable prices, etc.Restaurants go great lengths to increase customer loyalty and create a positive dining experience.Now, a solid customer engagement strategy plays an essential role in building a sustainable loyal customer base.In this blog post, we will share 5 Tips on How to Increase Customer Engagement in your restaurant:Use Social Media Consistently.

Add hashtags to the content to make it discoverable by more users;Post valuable and informative content like cooking videos, infographics, and articles containing keywords to encourage customers to share it on their social media accounts;Utilize word-of-mouth promotion by running competitions, giveaways, and hashtag campaigns;Don’t forget to add the links to your website and ordering system to increase traffic.Shorten the Customers’ Path-to-Purchase.

People are seeking convenience: they want this process to be as quick and easy as possible.

You can use emails to keep customers updated with new menu items, send them discount codes, invite them to events organized in your restaurant, and send them holiday messages.

Remember to make them personalized and use call-to-action email subject headers to make your letters more capturing.Encourage Customer Feedback.