Social media marketing, as evident from the name, is the use of different social media platforms to connect with your audience/clients to build your brand name, increase sales, and drive traffic to your website.

It includes publishing all the great content on social media profiles, engaging followers, analyzing results, and running paid social media advertisements.

From Facebook to Twitter, Instagram to Pinterest, YouTube to Tumblr, the world of social media is growing with leaps and bounds internationally.

More and more businesses have started to realize the importance of social media presence.Social Media Marketing Facts and Figures As per Emarsys, there are 3.2 billion active daily social media users worldwide — making it about 42% of the world population.

Facebook had 2.23 Billion Monthly Active Users (MAUs) in 2019, as mentioned by Buffer.

YouTube remained the second-highest social media platform in terms of monthly active users, with a figure of 1.9 Billion!