Augmented Reality (AR) is one such technological marvels that hold the massive potential to transform both human experiences and business operations.Augmented reality creates a totally new kind of environment using everyday devices such as smartphones or tablets, thereby blurring the lines between the physical and the virtual world.
To be precise, AR enhances the real-world environment around us by incorporating virtual objects within the real environment.Augmented reality is a crucial driver for both tech and business.
Estimates suggest that by 2021, AR will become a $215 billion industry, with the total market revenue growing at an estimated CAGR of 73%.According to industry experts, a major share of the revenue will accrue to gaming, healthcare, education, and retail industries.
So, it is safe to assume that augmented reality for businesses is going to be the next big thing.Today, businesses have already started leveraging AR technology.
Here’s how:Object Visualization for Enhanced Shopping ExperienceBoth online and offline retailers can create an enhanced shopping experience for their consumers simply by converting a smartphone or a tablet into an AR platform.
Using AR, a student or a trainee can grasp concepts much more elaborately unlike the real-world scenario.According to Brian Blau, a Gartner research director, with AR, “You can practice it over and over again.