Manage Leads EffectivelyRevenue lies at the heart of every small business.

But if these leads are maintained in diaries, Excel spreadsheets or “the mind,” converting them becomes a difficult task.A mobile CRM is an effective tool for small businesses to collect and manage their leads from various platforms like social media, Instant Messaging, exhibitions, sales and more.

Focus on Customer RetentionMost businesses traditionally try to grow by focusing on customer acquisition.

This means customers don’t have a positive experience and end up switching to the competition, which negatively impacts a business’ revenue.A business that prioritizes customer retention over acquisition reduces marketing costs in the long run, and its customers are also ready to pay a premium for its services.

To achieve this, teams can use a CRM application to whether orders are getting fulfilled and issues are getting resolved.The more a business retains customers, the more profitable it becomes.

Merely telling them to achieve results without showing them how is not a practical way to work.Business leaders should set processes and systems for their people to follow and educate them about the expected timelines to complete their tasks.