Social media is very important to all types of businesses and the vacation rental industry is no exception.
As a result, you will gain greater visibility and attract more guests.Define your strategy for social networksYou must define several questions before launching your strategy on social networks.What are your goals?When you start developing your social media strategy, the first thing you should do is define your goals.
Here are some examples of goals:Make your brand better knownIncrease traffic to your website (x% per month)Increase the number of reservations (x% per month)Set goals and evaluate the results you get at the end of each month to see if your strategy is working or if you need to change it.What social networks?After this first step, select the social networks you want to prioritize according to the time you can dedicate to them, what you know about them, your abilities and, especially, the preferences of the guests.How often?It is important that you decide how often you will upload content.
The frequency can vary according to the social network, but you have to keep a constant rhythm .
If you stop respecting your routine, you could lose fans.That says?Don't mix your private life with your business.
This account will represent your properties and your vacation rental business; it will not show your personal life.Promote your propertiesWhen you have completed the first steps of your social media strategy, you should focus on the content you want to upload.