The global ready-to-drink cocktails market was worth USD 728.53 million in 2020, and it is projected to develop at a CAGR of 12.1% over the next five years.

The key factor driving the industry's growth is a surge in demand for various varieties of flavoured alcoholic drinks among the youth population.

Consumer appetite for easy alcoholic drinks like alcopops and ready-to-drink cocktails is driving industry growth.

The ultimate convenience in RTD drinks is the ease of pouring and garnishing the drink.

By lowering the average cost of making a cocktail, these drinks gain a higher return in the soft casual dining market.

Premiumization and simplicity are two main trends that the ready–to–drink focusses on.