In truth, to really see success as a business in these digital times, you need to connect with your customers on a personal level, Twitter helps you do that.But how do you make it effective?

What are the clients looking for you to follow them?

Let's take a look at some ways to use Twitter effectively as a marketing tool for your business:Always provide something of valueEvery Tweet you post should provide valuable information for your followers.

Whether it's important industry news, a new product from the company or service you're launching or a photo of your staff, your customers should get something out of it.

It must be something they need to know or enjoy as a follower of your company.Also keep in mind that the content of your Tweets must be somewhat compatible, something that your users want to transmit to their friends.

In the Twitter world, the more retweets you get, the more people will see your name and logo and company.Be conversational and welcomingEven though you are using Twitter as a marketing tool, you should not be overly aggressive with your promotions and marketing messages on your account.