When we become entrepreneurs, we either get super busy working on our product or service, or we focus on the things we think will get us clients.For the most part, that includes things like picking logos, fonts, colours and more...
These things are important, but they don't often get at the heart of what it means to know your own personal brand.
Brand is often the one thing that is missing and is THE most important part when trying to grow your business.Let's get your brand and style clear; enabling you to shout about it with confidence.
To know more visit us - https://www.sallyinkster.com/
I had some French polishers come to the house last week - lovely guys who did a great job.To put this in context, we inherited a grand piano and some big old chests that needed some TLC.During the day they were here I felt compelled to ask how their business model works, because surely, in this day and age not that many people have a use for French polishers.They gave me the reason why their business is still up and running and thriving.15 years ago they had to make a choice on whether to continue with French Polishing or look around for something else because French Polishing was, in fact, in decline back then and they realised it wouldn't see them through the coming years.They made the decision that they would become specialists (just like they are in French polishing) in new painting techniques that came to the market that involved wood so now they spray paint lots of furniture to a very high standard and are masters in lots of other techniques that are on the market.
It has meant some changes to their machinery, their software and their surroundings.
But it's kept them relevant and successful.
Personal brand is part of how you promote yourself.
SallyInkster business insights help entrepreneurs and existing business owners to regain clarity and confidence around building their personal branding.
For more information visit us - https://www.sallyinkster.com/
What stops us from showing up, being visible and shouting about what's different or unique about us?The answer is easy - It's scary, we don't want to be judged, be seen to fail, and or we're ashamed of who we are in some form or another.That causes anxiety - we all have varying levels of anxiety, it comes from our cave age days, when the sight of a wolf or a bear would be life threatening.
We don't face that now, but our brain still operates in the same way, aiming to 'keep us safe' and so it searches for things for us to be fearful of.
Read more at - https://www.sallyinkster.com/blog/halt
When we become entrepreneurs, we either get super busy working on our product or service, or we focus on the things we think will get us clients.For the most part, that includes things like picking logos, fonts, colours and more...
These things are important, but they don't often get at the heart of what it means to know your own personal brand.
Brand is often the one thing that is missing and is THE most important part when trying to grow your business.Let's get your brand and style clear; enabling you to shout about it with confidence.
To know more visit us - https://www.sallyinkster.com/
I had some French polishers come to the house last week - lovely guys who did a great job.To put this in context, we inherited a grand piano and some big old chests that needed some TLC.During the day they were here I felt compelled to ask how their business model works, because surely, in this day and age not that many people have a use for French polishers.They gave me the reason why their business is still up and running and thriving.15 years ago they had to make a choice on whether to continue with French Polishing or look around for something else because French Polishing was, in fact, in decline back then and they realised it wouldn't see them through the coming years.They made the decision that they would become specialists (just like they are in French polishing) in new painting techniques that came to the market that involved wood so now they spray paint lots of furniture to a very high standard and are masters in lots of other techniques that are on the market.
It has meant some changes to their machinery, their software and their surroundings.
But it's kept them relevant and successful.
What stops us from showing up, being visible and shouting about what's different or unique about us?The answer is easy - It's scary, we don't want to be judged, be seen to fail, and or we're ashamed of who we are in some form or another.That causes anxiety - we all have varying levels of anxiety, it comes from our cave age days, when the sight of a wolf or a bear would be life threatening.
We don't face that now, but our brain still operates in the same way, aiming to 'keep us safe' and so it searches for things for us to be fearful of.
Read more at - https://www.sallyinkster.com/blog/halt
Personal brand is part of how you promote yourself.
SallyInkster business insights help entrepreneurs and existing business owners to regain clarity and confidence around building their personal branding.
For more information visit us - https://www.sallyinkster.com/