But then you actually don't know anything yet.

Content marketing distinguishes itself from other areas of communication, such as advertising, by using an editorial concept that subsequently enters into a conversation with consumers.

This editorial concept is liquid: it can be developed for every possible medium.

As long as the concept only has a lifespan of several months to a few years.

Individual elements from a content marketing plan can of course be used as a campaign, but practice shows that if content marketing is used as a long-term strategy, it is a very successful tool.

And that is perhaps the basis for the success of this specialty.Consumer in controlAs we all experience by now, the internet has changed our world drastically.