Is it worth the shot?
It is anticipated that mobile commerce will control 73% of all eCommerce sales in the next two years worldwide.
Then why consider building an app, you may ask.
Consider this- any random mobile user uses applications more than the web.
For Consumers A mobile app is good for the consumers because it: Has better navigation and smoother UI; Offers better algorithm for searching and filtering products; Comes with personalized ads; Has the option of cart; Offers coupons, scratch cards, etc., for loyal customers.
Contrary to popular belief- this process is more about ideas and less about execution.