Skincare Products

Skincare Products

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This is a burgeoning area, with an opportunity for tie-ins to cosmetic procedures from skin-treatment customers.This article evaluates the process of male skin care decisions, with particular attention to products and procedures that are sold and performed in physician’s/dermatologist’s offices.Additionally, it will tie in the marketing of these products with involvement of appropriate ancillary procedures.The number one cosmetic surgical procedure performed on men is chemical peeling, followed by nose reshaping and laser hair removal.Additionally, many male patients undergoing microdermabrasions and filler procedures will be grateful for advice on skin care regimens after the procedure, as they may wish to change to a more effective and synergistic treatment.It goes without saying that the staff will need to work with the patients and introduce the concept of skin care regimens complementing the procedure and options for these regimens when appropriate.Lines that have male-only products include Phytomer (www.Phytomer.com) and Sothys (www.Our practice has found that, although many products can be used interchangeably between men and women, there are certain areas where a male-oriented product is helpful.Over the counter productsMany over the counter products are genderoriented, with or without intention.Because of this, the market has seen the entry of male-oriented cosmetic lines, with decisions made easier for men looking for a product.Additionally, it should be noted, that in my practice, I have found that men have very limited willingness to try regimens with multiple steps.
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