The untiring comprehensive inclusion of the Kargil battle among India and Pakistan acquired exposure and pulled in more watchers towards the electronic channel. This broadcast struggle additionally sets a news benchmark for wartime reporting. During the Kargil war, normal residents saw how their valiant Jawans battled notwithstanding in antagonistic conditions and watched the conflict front live by the solely news channels, Star-TV and Zee-News. The live inclusion of the combat zone assisted with making a rapture of enthusiasm among the Indian masses, which later worked with into gathering enormous assets for the government assistance of the groups of Kargil saints. Each news program draws the consideration of huge number of watchers yet Kargil war pulls in private telecasters to put more cash in the telecom business by dispatching a news station. In November 1999, The news media has changed enormously in the course of the last 25 years TV18 went into a 49:51 joint endeavor with CNBC Asia to dispatch CNBC India.

Indian watchers had extremely restricted choices (like public assistance telecaster Doordarshan, BBC and CNN) for watching the TV news. For broadcast news, the watchers needed to watch Dordarshan and some worldwide news channels like BBC or CNN. In this competition to give more news, more data, Zee Television hopped into the combat zone by dispatching the news station Zee News in 1995. This News and current undertakings channel altered the manner in which news was conveyed to the watchers. Since its beginning Zee News has attempted to be the quickest to give news, pursuing a solitary objective of Sabse Pahle (Always First). The other nonstop news channel, the Murdoch-claimed Star TV radiated its solely 24-hour news channels, Star News in 1998.