There is a particular octogenarian teens love, and we’re not talking about William Shatner.

The Hershey Company recently learned that much younger generations—Generation Z and young millennials, in particular—really love the 81-year-old product.

“When we looked at who was consuming our products, we were pretty surprised by the percentage of people who were younger,” says Ian Norton, director of Kit Kat and PayDay at “As we look at the other brands in the category, we definitely skew much younger than those brands do.” According to Norton, Hershey saw the data and considered it an opportunity to take Kit Kat’s iconic positioning around breaks—as referenced in its “Gimme a Break” jingle—and update it for a younger audience.

It wasn’t just the jingle that could use an update, though: the concept of breaks has changed as well.For More Details:-Digital Imaging System Video

As the development of technology is progressing day after day, computer is introduced into the animation industry, the traditional animation technology (hand-draw animation) is a very large scale project and the amount of time, labour and equipment involved is very costly.

While for the computer animation, the process is much less labor intensive, and generally much cheaper than traditional animation, there is lesser chance of getting error as from stage to stage as computer can have a backup file.

Also by using computer it can shorten the production life cycle.From the business point of view, animation can also help business to promote and advertise their product, as flash animation design can attract customer more than a whole bunch of words or text given out in brochure or plain text website.

It can help customers to have a better memory of the products.From the education point of view, animation cartoons was one of the method to educate children outside the classroom through the mediaThere are a few legal and ethical issues in animation jobs but not limited to freelance ones.Intellectual propertyFirstly, it is to respect work of others and never copy material of others into your own work at all times.

The only exceptions are public domain materials, and make sure they are actually public domain, not self-owned content.

Infringement of copyright should always be avoided.Image contentSecondly, this is another form of intellectual property, but it’s an issue that is always difficult to identify as there are often clashes regarding to the use of materials which look similar to other’s work.

A smart button controlled by your fingerprints was one of the gadgets on display at the recent Wearable Technology Show.The device can be programmed for each part of each finger to activate a different function.

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Sunday marked the start of National Chemistry Week, which is an effort to build awareness and promote the value of chemistry in our daily lives.

From sea spray to plastics, understanding the chemical makeup and workings of everyday “stuff” unlocks the mysteries of our world and beyond.Pictured here: a representation of graphene molecules.

Graphene, a one-atom thick layer of carbon, is one of the thinnest, strongest known materials.

NSF-funded research on graphene could one day yield lower-cost, ultra-low power, next generation electronics, perhaps with the unique ability to fold, bend and twist.

For more than 60 years, the National Science Foundation (NSF) has served as a global leader in supporting innovative research in the chemical sciences, from creating eco-friendly bioplastics to isolating and developing luminescent proteins for use in the biosciences.

Here's a look at some of the ways the NSF works to advance America’s competitive edge through chemistry researcher, education and literacy.For full article references : The 'Hidden' Chemistry in Everyday Lifeyou can also check Practice management video

The style is 1950s diner, complete with checkered tile, hot pink countertops matched with neon tube signing and kids’ baskets served in cardboard convertibles.

The chain takes its name from the 200-mile state freeway that begins at the Atlantic Ocean and winds inward through North Carolina, running past Goldsboro, home of its first location, before terminating at Durham.

Founded by an out-of-work restaurant manager using money borrowed from his father-in-law, the chain originally opened as Andy’s Cheesesteaks and Cheeseburgers.

It was rebranded in 2012 when it became successful enough to expand beyond North Carolina, only to find the name Andy’s already trademarked in several states.

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Animation is more than just the cartoons and films.

Today animation has evolved so brilliantly that it can influence the return on investment of businesses.Few of us have to consciously remind ourselves that animation today is more than mere entertainment.

We were probably introduced to animation in its nascent stage and somehow have forgotten that those very things are actually serious stuff today.

Business tools to boost your marketing and branding.In case you’re one of them, this article is a great way to catch up on where animation is as of today.

What are the types and why businesses across industries are employing them to their advantage.There are genres of animation that can be used by businesses based on factors like reach, audience profile, concept and medium.

Although listed in order of their evolvement, they also exist as standalone preferences today.Traditional animation – Sequential hand-sketches screened quickly to create an illusion of movement, are used by ad agencies today to test commercials before production.2D animation – This is very similar to traditional animation but uses computerized software to simulate a 2 dimensional motion.3D computer animation (CGI)–  A more realistic, 3 dimensional look that is created with computer generated images to create an animation.Motion graphics – These are often used for multimedia projects, where texts or images are creatively given the illusion of motion.

A mixed-reality mobile game that lets players shoot real drones out of the air is on show at the Mobile World Congress trade show in Barcelona.The BBC's Chris Foxx asked Slovakian developer Robert Schochmann how combining video games with real drones enhanced the experience.

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More than a year after detecting the first confirmed gravitational waves, researchers were busy at the Laser Interferometer Gravitational-wave Observatory (LIGO) in Livingston, La., upgrading the massive instrument.

Building on lessons learned during that historic first run, they expect the improved detector will find more gravitational waves during the second observing run, which began Nov. 30.LIGO detects gravitational waves by splitting a powerful infrared laser beam in two, then sending the beams at right angles through tunnels to mirrors 2.5 miles away.

The beams are recombined upon return.

A gravitational wave will warp space and briefly change the relative distance between the mirrors and photo detector situated near the LIGO control room.

The difference is astonishingly small, just 1/10,000 of a proton’s diameter, but it can be detected if the mirrors are isolated from all external sources of vibration.Discover photo editor Ernie Mastroianni visited the facility in November as physicists and engineers were calibrating equipment.For full article references : The Mirrors That Made HistoryYouc an also check Life insurance video

The camera is focused on 13-year-old Tokata Iron Eyes.

The sun is bouncing off her cheek as her eyes beam and she tells the audience, “I feel like I got my future back.” As if on cue, she begins to cry.

There were, of course, no cues from a director—no producer who plucked this young Native American from a pile of headshots.

It’s unscripted and it aired in real time, with almost 2 million views on fb o date.

The clip is of Iron Eyes celebrating a since-overturned decision by the Army Corps of Engineers not to grant an easement to allow construction of the 1,172-mile-long Dakota Access Pipeline, designed to carry crude oil from North Dakota to Illinois.

The video captures the youth of the anti-pipeline movement, a group that helped propel its messaging across the U.S. and beyond using some of the simplest (and cheapest) of marketing tools: social media.For More Details:-Electric Vehicle Video

We had just a few TV channels, some radio stations, a handful of top magazines and a newspaper or two in each market.

Reaching consumers was easy, if you were able craft a compelling message, you could move product.Ugh!

Now we’ve got a whole slew of TV channels, millions of web sites and hundreds of thousands of “Apps” along with an alphabet soup of DMP’s, API’s and SDK’s.

At the same time, every marketing professional feels pressure to be “progressive” and actively integrate emerging media into their marketing program.

However, the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals.

Therefore, how you define your intent will have a profound impact on whether you succeed or fail.Use Innovation Teams to Identify, Evaluate and Activate Emerging OpportunitiesMarketing executives are busy people.

Soot from vehicle exhausts is being captured by a retrofit device and recycled into ink by a company in Bangalore.The ink is not currently of sufficient quality to be used in printers but it is used by artists for painting and screen printing for use on bags and clothes.BBC Click’s Spencer Kelly visits Graviky Labs, who invented the device and the ink, to find out more.

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Ultrathin temporary electronic tattoos can now turn body blemishes into touch-sensitive buttons, letting you control your smartphone with your own wrinkles, freckles and other skin features.People intuitively know the location of their own bumps and birthmarks, which makes them ideal locations for touch-sensitive buttons, says Martin Weigel at Saarland University in Saarbrücken, Germany, who has led the research.

You could squeeze a freckle to answer a phone call, or slide a finger over your knuckles to change the volume of your music.Weigel and his colleagues at Saarland University and Google used conductive ink to print wires and electrodes on temporary tattoo paper.

The tattoos, which they call SkinMarks, are thinner than the width of a human hair.

They are transferred onto the skin using water and last a couple of days before rubbing off.“We make use of the elastic properties of the skin, including bending and stretching,” says team member Jürgen Steimle, also at Saarland University.

By having the tattoos responsive to changes in the skin surface, they incorporate multiple commands at one location.Pump up the volumeFor example, you could adjust your smartphone volume by sliding one finger across a tattoo placed along the side of another finger.

But bend the tattooed finger and the volume slider could become a play and pause button.

Any one of us through these media may influence the attitudes and actions of our fellow citizens,” he wrote.

“The United States has become a small room in which a single whisper is magnified thousands of times.”   Seventy years later, the door to the public mind is wide open.

The thousands of whispers have been multiplied by billions into a deafening roar of smartphones and social media.

Consumers can stay in touch with the people and brands they love, meeting new ones along the way.

In turn, marketers are now privy to consumer data they dared not dream could exist even 15 years ago—what consumers’ preferences are, how much they weigh, what sexual acts they prefer and the contents of their contact list.

Marketers can reach consumers in their home, at work, in the car and anywhere they happen to take their devices—which, for many, is everywhere.

In today’s competitive scenario, it is of critical importance to design an exceptional website that would help you stand apart from the rest and stay way ahead of your competitors.A wonderfully designed website however, is not just enough; a good website should assist you in building your brand as well as business strategy.An efficient team would be delivering personalized design concepts for literally every project.

Your website should be suited to your business model.

Whether your company is looking for a communication platform or sales focused website, competent designers today use suitable tools to create a site that certainly enhances your online presence and definitely takes your business forward.1) Responsive Web Design StrategyThe web world is said to have undergone some technological changes and responsive web design is at the forefront as far as content marketers are concerned.

Responsive web design implies you can write content and publish it once.

The layout actually changes according to the capabilities and size of the device.There has been an astronomical rise in web surfing through mobile devices.

You are confronted with a multitude of diverse screen sizes across tablets, smartphones, phablets, desktops, TVs, consoles and even wearable devices like smart watches.

The case has been brought by German make-up and perfume brand Coty.It wants to stop one of its retailers from selling its goods on online marketplaces such as Amazon.Owners of luxury brands argue that they should have the right to choose who distributes their products, to protect their image and exclusivity.The dispute is in the spotlight now because the European Commission is pushing for more cross-border online sales to boost growth and jobs and catch up with the US and Asia.Among other questions, the Court of Justice of the European Union (ECJ) will consider whether protection of a luxury image is a legitimate reason for a selective distribution system.

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Millions more Adélie penguins are waddling along the icy Antarctic continent than scientists previously thought.Researchers had estimated that about 2.3 million Adélie penguins called East Antarctica home.

But a new survey more than doubles that estimate, to 5.9 million individuals in that area.A team of scientists completed a comprehensive count of the penguin population using aerial and ground surveys, tagging data and automated cameras during several breeding seasons.The new estimation is the first to take into account nonbreeding penguins; previous population counts focused only on breeding pairs.

[In Photos: Adélie Penguins of East Antarctica]"Nonbreeding birds are harder to count because they are out, foraging at sea, rather than nesting in colonies on land," Louise Emmerson, a seabird ecologist with the Australian Antarctic Division of the Australian government's Department of the Environment and Energy, said in a statement.

"However, our study in East Antarctica has shown that nonbreeding Adélie penguins may be as, or more, abundant than the breeders.

These birds are an important reservoir of future breeders, and estimating their numbers ensures we better understand the entire population's foraging needs.

" For full articles references : Happier Feet: Antarctica Home to Millions More Penguins Than ThoughtYou can also check How To Video