It’s been more than 1.5 years, ever since we saw the first case of Covid-19 in India, and our lives turned upside-down within weeks.
Confined with masks, sanitizers, health supplements, our lives have changed drastically from what it was like before.A big challenge that the pandemic and the lockdown brought with them, was the loss of finances that many businesses suffered.
Not just financially, businesses suffered in many ways, whether it was low offline purchases, problems with delivery, and many more such problems.
In times like these, PR is a tool that brands and business should try to use to its fullest, as it might help them out in some way.
Being the best PR agency in Delhi, we understand the importance of this function and always prepare beforehand.Keeping the employees engagedThe lockdowns have lead to many people losing their jobs, and many have reported facing mental health issues because of everything that is going on.
Businesses should hence, try to do their best to keep their employees as satisfied and involved as possible.
If you have used social media this year, chances are high that you might have come across the name of an application called Clubhouse.
Many celebrities like Elon Musk too hosted a room on one such platform.
Over the course of the last few months, many platforms globally, have been exploring this new concept and coming up with their own renditions of the concept, with many yet to launch their platforms.What is the appeal?Unlike platforms like Zoom or Google Meet, social audio platforms eliminate the visual element, so the focus is purely on the audio and the video is eliminated.
It is much simpler that the video medium, but is also more engaging that an all-text format.
Over the recent months, it has become a popular space to have discussions on many topics ranging from complicated topics like the IT world, marketing, to just discussing the news headlines around the world, and talking about the dating game today.People have found this a great platform for having discussions, eavesdropping without the guilt, and for holding meetings even.
Clubhouse, particularly garnered attention because it is an invite only app, which made people feel intimate and special, if they were using the app.
Think about some of the most frequent purchases you have made; you might find that without even trying your mind will make the association of a product category with a particular brand.
Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke”.
It surely does not happen overnight and often takes years to build a name as a brand, that people can trust and associate themselves with.
Here, the visual elements refer to things like the logo of the company, the colors used by the brand, and the design of the brand.
Another example is the yellow color used by Bumble.
This helps them to cater to the needs of their consumers better.
History of PRSome of the oldest influencers of public relations include Aristotle, Julius Caesar and Socrates, to name a few.
While this power earlier lied either with the priests or the rulers, the Greek era saw a change with the gradual shift of this power into the hands of non-religious or secular forces.
Public opinion became primarily influenced by such emerging leaders who distinctly separated themselves from the church.
With the invention of the telegraph, communication became more effectual and soon, other innovations like the telephone, phonograph and radio communication lined up.
The focal themes for PR Week 2015 were “integration, convergence, and the ramping up in the importance of digital and social media.” Declining revenues from earned media have foregrounded paid, shared and owned media – and the skills required to profit from them.With real-time marketing becoming taking over, PR agencies are focused on creating digital content.
Businesses will hire PR agencies mainly to provide strategy, expertise, and creative thinking.
Over the years, the tools available in PR have expanded and many new additions have been made to the list of tools, especially after the advent of the internet.
The traditional tools, which have been around for a much longer time, are still quite relevant to this date, and are used extensively by PR professionals, all around the globe.
Traditional tools include newspapers, magazines, television, radio, press releases, and also events.
One of the most significant tools in PR- a Press Release, has been around for quitesome time now.
And why are they important?What is a Press Release?As Investopedia defines the tool, “A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance.” It is often drafted or handled by the company’s PR department.
But to this day, it is one of the most important tools used in PR by professionals.Media EngagementPress releases help to create media engagement when they are passed on to journalists, and other media platforms.
Over the last decade, our world has become more and more digital with the passing time.
The internet today affects almost all aspects of our lives; but most importantly it impacts our mind, our behavior, and our lifestyle in major ways.When we talk about the marketing world, the internet is also a good place to create brand awareness and spread information about what a brand stands for and what it believes in.
These might not only help the customers to understand the brand better, but also could help the brand understand the customers, and attract potential customers to it too.InstagramWith a very large user base, Instagram is one of the leading platforms, not only when it comes to social media, but the Internet in general.
A large base for this platform consists ofpeople under the age of 25, and it is perfect for sharing pictures, memes, and small videos that the brand curates.
Uploading photos, videos, posts, holding contests, holding lives; Facebook offers a bunch of features for every brand to experiment with, and to find what works for them.TwitterTwitter has a monthly user base of over 330 million, and is more popular amongst people of ages 18 to 50.
Although it is not as popular as Facebook, it still has a very diverse and big user base.
Some pick a profession due to their unique aptitude for the sector.
Others, however, pick a field in which they are interested and want to learn and grow to excel in their job.
Certain people acquire the necessary knowledge for a specific field of work and then begin at the beginning to be able to achieve a reputable position in the field they have chosen.
There are a few fields that are common to nearly every owner, business, or venture, which is why these fields are very popular and offer a wide range of potential opportunities for individuals.
An individual who begins within the department of public relations is not likely to have any issues moving to any other department they choose.go For The delhi pr agencies* Public relations are a part of roles in advertising since the department of public relations has to focus on the marketing of the business to the customer segment they are targeting.
This is clear since anyone who must work with the media needs to be knowledgeable of all aspects of communication.
In recent years we have seen a drastic change in the marketing world, be it the marketing strategies, a shift from traditional methods to a more integrated and sophisticated market.
And one of the most important aspects of such a marketplace is Public Relation.
However, very often companies underestimate and neglect public relations, being unaware of the facts of what public relations can do and how beneficial it is.So today we'll be reading about some of the benefits an organization gets to enjoy if they practice public relations on a daily basis.
Having a good public relation also helps an organization to be on good terms with the media and press.Creating editorial contacts, guest posts and press releases helps your business widen its relationships with not only media but also initiates a strong and good public relation.
Cost-Effective Nature: It usually happens that whenever we see an advertisement we tend to skip it or if you are watching television then probably you will just change the channel.
Also, an advertisement costs way too much which would still one day be replaced but when word of mouth starts spreading it keeps on spreading without even undertaking much initiatives.
It helps us develop a better vocabulary, understand new concepts, and feel more productive.
Everyone can gain something from any book they pick up, whether it is a fiction or a non-fiction.
It can make you understand the field better, can help you prepare yourself for the field, and help you analyze what will be expected from you.
Here are some books that every individual who aspires a career in PR, or even practicing PR professionals should read to understand the PR world a bit better and expand their knowledge.How to Win Friends and Influence People by Dale CarnegieOne of the most highly recommended books for people working in PR, and other fields of marketing, Carnegie’s book talks about many important things.
Carnegie shares his secrets of success and talks about how we can make the best of our personal and professional lives.
He discusses some ways which can help people to like you more, ways which can help you to influence others through your thinking, and how to alter others thoughts without causing resentment or a fight.Confessions of an Advertising Man by David OgilvyConsidered as a classic in the advertising world, Ogilvy’s book is also a great read for people working in the PR world, and in the marketing world.
CAclubindia Case StudyKnowledge is Power and its power increases manifold if it is shared and distributed.
Ltd shared this belief from within and hence ventured on creating platforms for sharing of knowledge amongst professionals.
Thus was launched CAclubindia.com, an interactive platform for Finance Professionals and Taxpayers in the spring of September 1999.
Initially, it was a site meant for knowledge sharing among CAs but later with its gaining popularity, it spread its wings amongst the whole finance professionals community.Today CAclubindia provides its 2 million-plus members with a gamut of services like A platform for interaction with persons of their own fraternity.
Updates on various issues in the Finance world (mostly relevant to CA’s, CS’s, ICWA’s and MBA’s) Most recent advancement/reviews/discussions in current Finance related issues.
The facility to maintain their profile and communities and be in touch with their peers by just logging on to the site We are glad to have the who’s who of the finance world on board with us guiding us in our future endeavors.THE SITUATIONMany feel that this is where the larger problem with chartered accountancy as a the professional course lies.
We humans love to maintain a good relationship with our loved ones.
Key differences between Public Relations and Publicity:Public Relation is usually mistaken for publicity.
When people talk about you, your organization it is known as word of mouth which spreads like forest fire and is more effective and influencing than an advertisement.For example, get your business mentioned by the press in a well-known news channel and see the wonders happening.
Now if you're wondering how it is a long term game then let's rewind, as we know that public relation is free and acts as word of mouth spreading like a forest fire which is why they continue to mobilize for a very long period of time.
Complements the marketing activities of an organization:An intangible asset is something that one cannot touch or see but only its results can be felt.
Similarly public relation is also a form of intangible asset as it provides goodwill to the organization it is serving.
Company addresses the Social Media presence with professional Social Media Management team that comprises of experts in the field of Social Media Managers, Creative writers, Web designers and Developers, Analyst, Marketing and many more.
With over 100+ Million, they have a very Strong Online Community in the area of Cricket, Sports and Bollywood & Music.With a clientele like Ministry of External Affairs, Indian Diplomacy, International Day of Yoga (IDY), Air India, Delhi Daredevils, Kings XI Punjab, Rajasthan Royals, MS Dhoni, Virender Sehwag, Harbhajan Singh among others, TSD Corp has proved to be a successful start-up.
The cliental of TSD Corp belongs to various sectors including Sports, Corporate and Government.FOUNDER: PANKAJ RAHUL SINGH & JAY MOTWANIØISSUES:The case is structured to achieve the following objectives:1.Understand the importance of positioning and repositioning the brand when its performance is declining.2.Explore the strategies that can be followed by companies to position and increase the credibility of the brand.3.Analyze the steps taken by 2wenty7 Incorporate to position TSD Corp. as the leading digital agency and make it appealing to the media.4.Discuss the implications for brands in this new age, which is marked by a proliferation of social media where consumer reactions can make or mar a brand.5.Impact of PR agency can change the performance of a brand.VISION AND OBJECTIVE OF 2wenty7 Incorporate for TSD Corp: ·Projecting TSD Corp. as the only digital solutions who can take the right responsibility to position your brand digitally and socially.Increasing the brand credibility.Positioning rightly in the mind of audience and media.Keeping the brand out of controversies and media trials.Keeping the track of industry and trending story participation.Keeping the client always in the positive news.CHALLENGES AND THREATS FACED BY Twenty7 INCORPORATE:1.Making recognition of a Non-Brand in a short span of time as a well- known Brand.
●2.Making media aware and convince of the existing USP of TSD Corp. (Present Scenario- Media presence is immense.
)PR AND MARKETING STEPS TO ACHIEVE THE ABOVE GOAL:Introducing new services to increase the value proposition of the brand ·1.’LIVE in a Box’- With this service, we help you reach out to a wider audience remotely.
This solution is new way of reaching your TG and is as good as face to face conversations or stage/boardroom presentations are.
Nevertheless, humans have been somehow managing and have gotten used to a lot of these changes now, with the second wave hitting us hard.
With the vaccine rollout happening all over the world, hope has emerged again and it seems like, with a bit more time, we all might be able to go back to our normal lives, free from social distancing and sanitizers.Besides our daily lives, COVID 19 has also altered the way consumers think and purchase over time.
What is up for debate is how many of these changes will end up staying even after the pandemic ends?
Here are some of the trends in marketing that emerged during the pandemic, and might last for a longer time period than anticipated:Online ShoppingWith the advent of the virus and the announcement of the lockdown, people were stuck at home and a lot of people were trying to take to online shopping for most of their needs.
Many are expected to sustain this mode, even in the future.Localized MarketingWith online teaching and work from home in full action, many people moved back to their homes from urban cities.
Many reports have pointed out that ever since the pandemic struck, people have been buying a lot from their local markets.
Some pick a profession due to their unique aptitude for the sector.
Others, however, pick a field in which they are interested and want to learn and grow to excel in their job.
Certain people acquire the necessary knowledge for a specific field of work and then begin at the beginning to be able to achieve a reputable position in the field they have chosen.
There are a few fields that are common to nearly every owner, business, or venture, which is why these fields are very popular and offer a wide range of potential opportunities for individuals.
An individual who begins within the department of public relations is not likely to have any issues moving to any other department they choose.go For The delhi pr agencies* Public relations are a part of roles in advertising since the department of public relations has to focus on the marketing of the business to the customer segment they are targeting.
This is clear since anyone who must work with the media needs to be knowledgeable of all aspects of communication.
It’s been more than 1.5 years, ever since we saw the first case of Covid-19 in India, and our lives turned upside-down within weeks.
Confined with masks, sanitizers, health supplements, our lives have changed drastically from what it was like before.A big challenge that the pandemic and the lockdown brought with them, was the loss of finances that many businesses suffered.
Not just financially, businesses suffered in many ways, whether it was low offline purchases, problems with delivery, and many more such problems.
In times like these, PR is a tool that brands and business should try to use to its fullest, as it might help them out in some way.
Being the best PR agency in Delhi, we understand the importance of this function and always prepare beforehand.Keeping the employees engagedThe lockdowns have lead to many people losing their jobs, and many have reported facing mental health issues because of everything that is going on.
Businesses should hence, try to do their best to keep their employees as satisfied and involved as possible.
In recent years we have seen a drastic change in the marketing world, be it the marketing strategies, a shift from traditional methods to a more integrated and sophisticated market.
And one of the most important aspects of such a marketplace is Public Relation.
However, very often companies underestimate and neglect public relations, being unaware of the facts of what public relations can do and how beneficial it is.So today we'll be reading about some of the benefits an organization gets to enjoy if they practice public relations on a daily basis.
Having a good public relation also helps an organization to be on good terms with the media and press.Creating editorial contacts, guest posts and press releases helps your business widen its relationships with not only media but also initiates a strong and good public relation.
Cost-Effective Nature: It usually happens that whenever we see an advertisement we tend to skip it or if you are watching television then probably you will just change the channel.
Also, an advertisement costs way too much which would still one day be replaced but when word of mouth starts spreading it keeps on spreading without even undertaking much initiatives.
If you have used social media this year, chances are high that you might have come across the name of an application called Clubhouse.
Many celebrities like Elon Musk too hosted a room on one such platform.
Over the course of the last few months, many platforms globally, have been exploring this new concept and coming up with their own renditions of the concept, with many yet to launch their platforms.What is the appeal?Unlike platforms like Zoom or Google Meet, social audio platforms eliminate the visual element, so the focus is purely on the audio and the video is eliminated.
It is much simpler that the video medium, but is also more engaging that an all-text format.
Over the recent months, it has become a popular space to have discussions on many topics ranging from complicated topics like the IT world, marketing, to just discussing the news headlines around the world, and talking about the dating game today.People have found this a great platform for having discussions, eavesdropping without the guilt, and for holding meetings even.
Clubhouse, particularly garnered attention because it is an invite only app, which made people feel intimate and special, if they were using the app.
It helps us develop a better vocabulary, understand new concepts, and feel more productive.
Everyone can gain something from any book they pick up, whether it is a fiction or a non-fiction.
It can make you understand the field better, can help you prepare yourself for the field, and help you analyze what will be expected from you.
Here are some books that every individual who aspires a career in PR, or even practicing PR professionals should read to understand the PR world a bit better and expand their knowledge.How to Win Friends and Influence People by Dale CarnegieOne of the most highly recommended books for people working in PR, and other fields of marketing, Carnegie’s book talks about many important things.
Carnegie shares his secrets of success and talks about how we can make the best of our personal and professional lives.
He discusses some ways which can help people to like you more, ways which can help you to influence others through your thinking, and how to alter others thoughts without causing resentment or a fight.Confessions of an Advertising Man by David OgilvyConsidered as a classic in the advertising world, Ogilvy’s book is also a great read for people working in the PR world, and in the marketing world.
Think about some of the most frequent purchases you have made; you might find that without even trying your mind will make the association of a product category with a particular brand.
Much more than just a name or a logo, a brand is the recognizable feeling these assets evoke”.
It surely does not happen overnight and often takes years to build a name as a brand, that people can trust and associate themselves with.
Here, the visual elements refer to things like the logo of the company, the colors used by the brand, and the design of the brand.
Another example is the yellow color used by Bumble.
This helps them to cater to the needs of their consumers better.
CAclubindia Case StudyKnowledge is Power and its power increases manifold if it is shared and distributed.
Ltd shared this belief from within and hence ventured on creating platforms for sharing of knowledge amongst professionals.
Thus was launched CAclubindia.com, an interactive platform for Finance Professionals and Taxpayers in the spring of September 1999.
Initially, it was a site meant for knowledge sharing among CAs but later with its gaining popularity, it spread its wings amongst the whole finance professionals community.Today CAclubindia provides its 2 million-plus members with a gamut of services like A platform for interaction with persons of their own fraternity.
Updates on various issues in the Finance world (mostly relevant to CA’s, CS’s, ICWA’s and MBA’s) Most recent advancement/reviews/discussions in current Finance related issues.
The facility to maintain their profile and communities and be in touch with their peers by just logging on to the site We are glad to have the who’s who of the finance world on board with us guiding us in our future endeavors.THE SITUATIONMany feel that this is where the larger problem with chartered accountancy as a the professional course lies.
History of PRSome of the oldest influencers of public relations include Aristotle, Julius Caesar and Socrates, to name a few.
While this power earlier lied either with the priests or the rulers, the Greek era saw a change with the gradual shift of this power into the hands of non-religious or secular forces.
Public opinion became primarily influenced by such emerging leaders who distinctly separated themselves from the church.
With the invention of the telegraph, communication became more effectual and soon, other innovations like the telephone, phonograph and radio communication lined up.
The focal themes for PR Week 2015 were “integration, convergence, and the ramping up in the importance of digital and social media.” Declining revenues from earned media have foregrounded paid, shared and owned media – and the skills required to profit from them.With real-time marketing becoming taking over, PR agencies are focused on creating digital content.
Businesses will hire PR agencies mainly to provide strategy, expertise, and creative thinking.
We humans love to maintain a good relationship with our loved ones.
Key differences between Public Relations and Publicity:Public Relation is usually mistaken for publicity.
When people talk about you, your organization it is known as word of mouth which spreads like forest fire and is more effective and influencing than an advertisement.For example, get your business mentioned by the press in a well-known news channel and see the wonders happening.
Now if you're wondering how it is a long term game then let's rewind, as we know that public relation is free and acts as word of mouth spreading like a forest fire which is why they continue to mobilize for a very long period of time.
Complements the marketing activities of an organization:An intangible asset is something that one cannot touch or see but only its results can be felt.
Similarly public relation is also a form of intangible asset as it provides goodwill to the organization it is serving.
Over the years, the tools available in PR have expanded and many new additions have been made to the list of tools, especially after the advent of the internet.
The traditional tools, which have been around for a much longer time, are still quite relevant to this date, and are used extensively by PR professionals, all around the globe.
Traditional tools include newspapers, magazines, television, radio, press releases, and also events.
One of the most significant tools in PR- a Press Release, has been around for quitesome time now.
And why are they important?What is a Press Release?As Investopedia defines the tool, “A press release is a piece of news or information that companies send out to inform the public about something noteworthy or of material significance.” It is often drafted or handled by the company’s PR department.
But to this day, it is one of the most important tools used in PR by professionals.Media EngagementPress releases help to create media engagement when they are passed on to journalists, and other media platforms.
Company addresses the Social Media presence with professional Social Media Management team that comprises of experts in the field of Social Media Managers, Creative writers, Web designers and Developers, Analyst, Marketing and many more.
With over 100+ Million, they have a very Strong Online Community in the area of Cricket, Sports and Bollywood & Music.With a clientele like Ministry of External Affairs, Indian Diplomacy, International Day of Yoga (IDY), Air India, Delhi Daredevils, Kings XI Punjab, Rajasthan Royals, MS Dhoni, Virender Sehwag, Harbhajan Singh among others, TSD Corp has proved to be a successful start-up.
The cliental of TSD Corp belongs to various sectors including Sports, Corporate and Government.FOUNDER: PANKAJ RAHUL SINGH & JAY MOTWANIØISSUES:The case is structured to achieve the following objectives:1.Understand the importance of positioning and repositioning the brand when its performance is declining.2.Explore the strategies that can be followed by companies to position and increase the credibility of the brand.3.Analyze the steps taken by 2wenty7 Incorporate to position TSD Corp. as the leading digital agency and make it appealing to the media.4.Discuss the implications for brands in this new age, which is marked by a proliferation of social media where consumer reactions can make or mar a brand.5.Impact of PR agency can change the performance of a brand.VISION AND OBJECTIVE OF 2wenty7 Incorporate for TSD Corp: ·Projecting TSD Corp. as the only digital solutions who can take the right responsibility to position your brand digitally and socially.Increasing the brand credibility.Positioning rightly in the mind of audience and media.Keeping the brand out of controversies and media trials.Keeping the track of industry and trending story participation.Keeping the client always in the positive news.CHALLENGES AND THREATS FACED BY Twenty7 INCORPORATE:1.Making recognition of a Non-Brand in a short span of time as a well- known Brand.
●2.Making media aware and convince of the existing USP of TSD Corp. (Present Scenario- Media presence is immense.
)PR AND MARKETING STEPS TO ACHIEVE THE ABOVE GOAL:Introducing new services to increase the value proposition of the brand ·1.’LIVE in a Box’- With this service, we help you reach out to a wider audience remotely.
This solution is new way of reaching your TG and is as good as face to face conversations or stage/boardroom presentations are.
Over the last decade, our world has become more and more digital with the passing time.
The internet today affects almost all aspects of our lives; but most importantly it impacts our mind, our behavior, and our lifestyle in major ways.When we talk about the marketing world, the internet is also a good place to create brand awareness and spread information about what a brand stands for and what it believes in.
These might not only help the customers to understand the brand better, but also could help the brand understand the customers, and attract potential customers to it too.InstagramWith a very large user base, Instagram is one of the leading platforms, not only when it comes to social media, but the Internet in general.
A large base for this platform consists ofpeople under the age of 25, and it is perfect for sharing pictures, memes, and small videos that the brand curates.
Uploading photos, videos, posts, holding contests, holding lives; Facebook offers a bunch of features for every brand to experiment with, and to find what works for them.TwitterTwitter has a monthly user base of over 330 million, and is more popular amongst people of ages 18 to 50.
Although it is not as popular as Facebook, it still has a very diverse and big user base.
Nevertheless, humans have been somehow managing and have gotten used to a lot of these changes now, with the second wave hitting us hard.
With the vaccine rollout happening all over the world, hope has emerged again and it seems like, with a bit more time, we all might be able to go back to our normal lives, free from social distancing and sanitizers.Besides our daily lives, COVID 19 has also altered the way consumers think and purchase over time.
What is up for debate is how many of these changes will end up staying even after the pandemic ends?
Here are some of the trends in marketing that emerged during the pandemic, and might last for a longer time period than anticipated:Online ShoppingWith the advent of the virus and the announcement of the lockdown, people were stuck at home and a lot of people were trying to take to online shopping for most of their needs.
Many are expected to sustain this mode, even in the future.Localized MarketingWith online teaching and work from home in full action, many people moved back to their homes from urban cities.
Many reports have pointed out that ever since the pandemic struck, people have been buying a lot from their local markets.