3 Reasons Why SMS Can Help Your Marketing Campaigns Perform Better With email becoming more cluttered and the performance of email marketing flattening out, SMS marketing is making a comeback. SMS marketing and email marketing are two important marketing channels that keep on bringing quality leads for businesses across the world. SMS marketing has made its way more like a wild-card entry and direct-to-consumer marketers are prioritizing grabbing customers’ phone numbers to send out marketing messages. If you’re one of them, your brain is probably continuously bombarded with questions like: “which channel is appropriate for my marketing campaign?” Or “what would bring me better results?” However, after going through the following 3 reasons, you will get an idea of what matters for your marketing campaigns to perform better. Before we deep dive into each one of those to have a better understanding of what it means, consider the following figure to get an overview of how they are related to each other. With over 306 billion emails sent each day, more than 50% of those end up in the spam folder.